Soho House vs Chief Aim
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Soho House
Book tables, events, screenings, fitness classes, and bedrooms within exclusive member clubs. Stay updated on club news and connect with other members. Manage your entire membership experience in one convenient application.
- Book tables
- Reserve events
- Schedule screenings
- Book fitness classes
- Reserve bedrooms
- View club news
- Connect with members
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The Soho House App Book tables, events, screenings, fitness classes, and bedrooms in the Houses. Get updates on the latest news from the Houses and connect with fellow members. Your membership - all in one place.
Chief Aim
This app helps you achieve your most important goal by creating a personalized affirmation that you speak aloud twice daily. It uses AI to craft your goal into a present-tense statement and encourages consistent action to manifest your reality.
- AI-powered goal crafting
- Personalized present-tense affirmations
- Daily speaking ritual
- Encourages consistent action
- Private and encrypted goal storage
- 14-day free trial
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Words first. Reality follows. Chief Aim is built for the person who quits on day three. It does one thing, and it protects it: it holds the single most important goal of your reality and puts it in front of you twice a day, in words you actually believe. HOW IT WORKS Bring one goal. Answer a few questions. Your personal AI coach shapes it into one clean paragraph, present tense, spoken as if it is already yours. Tweak it until it feels true. That paragraph becomes your Chief Aim. Then the ritual: morning and night, you speak it, you see it done, you act. Two reminders a day. Strictly two, never more. No feed, no noise, no notebook to carry. ONE AIM. SET IN STONE. One Chief Aim per account. Once you lock it, it holds. Changing it costs your monthly token, because commitment is the whole point. This is not a task list. It is a vow. PRIVATE, THE WAY A VOW SHOULD BE Your aim is encrypted and locked to your account. It belongs to you, 1 of 1, and no one else can read it. WHY SPEAKING IT WORKS A Chief Aim, said aloud twice daily, stays front of mind and charged with feeling. See it done, become the person who does it, then act. That is what moves your reality. Speaking your aim works when it is paired with consistent action. This app gives you the ritual. You bring the effort. TRY THE WHOLE THING FREE Give it two weeks, free, the entire ritual. If your reality has not started to move, cancel before the trial ends and pay nothing. SUBSCRIPTION Chief Aim is $7.99 per month or $69.99 per year, after a 14 day free trial. Payment is charged to your Apple Account at confirmation of purchase. Your subscription renews automatically unless it is canceled at least 24 hours before the end of the current period, charged within 24 hours before renewal. Manage or cancel anytime in your Apple Account settings. Any unused portion of the free trial is forfeited when you subscribe. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://chiefaim.info/privacy.html
Screenshots
Verdict
Soho House and Chief Aim both sit at 4.9 stars, but that hides the real split: 100% of Chief Aim's written reviews are positive against 48% of Soho House's. Chief Aim also leads on update cadence (every 3 days vs weekly). Soho House's advantage is in-app purchases (none vs 2) and ratings volume (19K vs 3). On price, rating, ads and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Chief Aim sells 2 in-app purchases, starting at $7.99 per month. Soho House asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.9 for Soho House against 5.0 for Chief Aim. That said, the two scores are not equally well evidenced: Soho House has 19K ratings behind it against 3, so its average is the more settled of the two. Written reviews are what separate them: 48% of Soho House's written reviews are positive against 100% of Chief Aim's.
Soho House ships an update weekly, Chief Aim every 3 days. The most recent releases landed on October 30, 2026 and October 29, 2026 respectively.
| Parameter | Soho House | Chief Aim |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (19K ratings) | 5.0 (3 ratings) — better |
| Positive reviews | 47.5% of reviews | 100.0% of reviews — better |
| Number of ratings | 19K — better | 3 |
| Update frequency | Weekly | Every 3 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Subscription |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 178 MB | 51 MB |
| Age rating | 12+ | 12+ |
| Developer | Soho House | Lucas Tragna |
Customer experience
Soho House
Chief Aim
Bugs and requests
Soho House
Reported bugs
5 issues- Unable to log in or sign in
- Booking and reservation features not working
- Incorrect or outdated event and availability information
- Notifications not working as expected
- Profile and account settings not saving properly
Requested features
5 requests- Add map of all Soho House locations
- Improve event booking and notification system
- Allow customization of home house setting
- Integrate spa and treatment booking
- Enhance member-to-member connectivity
Chief Aim
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Soho House
No in-app purchases
Chief Aim
- Monthly14 Days trial$7.991 Month
- Yearly14 Days trial$69.991 Year









