Comparison

Soho House vs Chief Aim

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Soho House

Book tables, events, screenings, fitness classes, and bedrooms within exclusive member clubs. Stay updated on club news and connect with other members. Manage your entire membership experience in one convenient application.

Highlights
  • Book tables
  • Reserve events
  • Schedule screenings
  • Book fitness classes
  • Reserve bedrooms
  • View club news
  • Connect with members
Features
Read full description

The Soho House App Book tables, events, screenings, fitness classes, and bedrooms in the Houses. Get updates on the latest news from the Houses and connect with fellow members. Your membership - all in one place.

About

Chief Aim

This app helps you achieve your most important goal by creating a personalized affirmation that you speak aloud twice daily. It uses AI to craft your goal into a present-tense statement and encourages consistent action to manifest your reality.

Highlights
  • AI-powered goal crafting
  • Personalized present-tense affirmations
  • Daily speaking ritual
  • Encourages consistent action
  • Private and encrypted goal storage
  • 14-day free trial
Features
Read full description

Words first. Reality follows. Chief Aim is built for the person who quits on day three. It does one thing, and it protects it: it holds the single most important goal of your reality and puts it in front of you twice a day, in words you actually believe. HOW IT WORKS Bring one goal. Answer a few questions. Your personal AI coach shapes it into one clean paragraph, present tense, spoken as if it is already yours. Tweak it until it feels true. That paragraph becomes your Chief Aim. Then the ritual: morning and night, you speak it, you see it done, you act. Two reminders a day. Strictly two, never more. No feed, no noise, no notebook to carry. ONE AIM. SET IN STONE. One Chief Aim per account. Once you lock it, it holds. Changing it costs your monthly token, because commitment is the whole point. This is not a task list. It is a vow. PRIVATE, THE WAY A VOW SHOULD BE Your aim is encrypted and locked to your account. It belongs to you, 1 of 1, and no one else can read it. WHY SPEAKING IT WORKS A Chief Aim, said aloud twice daily, stays front of mind and charged with feeling. See it done, become the person who does it, then act. That is what moves your reality. Speaking your aim works when it is paired with consistent action. This app gives you the ritual. You bring the effort. TRY THE WHOLE THING FREE Give it two weeks, free, the entire ritual. If your reality has not started to move, cancel before the trial ends and pay nothing. SUBSCRIPTION Chief Aim is $7.99 per month or $69.99 per year, after a 14 day free trial. Payment is charged to your Apple Account at confirmation of purchase. Your subscription renews automatically unless it is canceled at least 24 hours before the end of the current period, charged within 24 hours before renewal. Manage or cancel anytime in your Apple Account settings. Any unused portion of the free trial is forfeited when you subscribe. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://chiefaim.info/privacy.html

Screenshots

Soho House4 screens
Chief Aim4 screens

Verdict

The call

Soho House and Chief Aim both sit at 4.9 stars, but that hides the real split: 100% of Chief Aim's written reviews are positive against 48% of Soho House's. Chief Aim also leads on update cadence (every 3 days vs weekly). Soho House's advantage is in-app purchases (none vs 2) and ratings volume (19K vs 3). On price, rating, ads and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Chief Aim sells 2 in-app purchases, starting at $7.99 per month. Soho House asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.9 for Soho House against 5.0 for Chief Aim. That said, the two scores are not equally well evidenced: Soho House has 19K ratings behind it against 3, so its average is the more settled of the two. Written reviews are what separate them: 48% of Soho House's written reviews are positive against 100% of Chief Aim's.

UpkeepUpdate frequency

Soho House ships an update weekly, Chief Aim every 3 days. The most recent releases landed on October 30, 2026 and October 29, 2026 respectively.

Scorecard6 real differences · 4 level
Soho House versus Chief Aim: the parameters behind the verdict, then further details
ParameterSoho HouseChief Aim
PriceFreeFree
Rating4.9 (19K ratings)5.0 (3 ratings) — better
Positive reviews47.5% of reviews100.0% of reviews — better
Number of ratings19K — better3
Update frequencyWeeklyEvery 3 days — better
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree — betterSubscription
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS15.0 — better16.4
Further details — not scored
Size178 MB51 MB
Age rating12+12+
DeveloperSoho HouseLucas Tragna

Customer experience

Soho House

All ratings18,676 ratings
Positive98.9%
Neutral0.6%
Negative0.4%
Written reviews240 reviews
Positive47.5%
Neutral8.3%
Negative44.2%

Chief Aim

All ratings2 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Soho House

Reported bugs

5 issues
  • Unable to log in or sign in
  • Booking and reservation features not working
  • Incorrect or outdated event and availability information
  • Notifications not working as expected
  • Profile and account settings not saving properly

Requested features

5 requests
  • Add map of all Soho House locations
  • Improve event booking and notification system
  • Allow customization of home house setting
  • Integrate spa and treatment booking
  • Enhance member-to-member connectivity

Chief Aim

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Soho House

No in-app purchases

2 purchases

Chief Aim

Subscriptions2
  • Monthly14 Days trial$7.991 Month
  • Yearly14 Days trial$69.991 Year

Questions

Is Soho House free?
Soho House is free to download, with no in-app purchases.
Is Chief Aim free?
Chief Aim is free to download, with in-app purchases available.
Which has better reviews, Soho House or Chief Aim?
Chief Aim is rated higher. Soho House averages 4.9 out of 5 from 19K ratings, while Chief Aim averages 5.0 from 3 ratings.
Do Soho House or Chief Aim have ads?
Neither Soho House nor Chief Aim shows ads.
Which is updated more often, Soho House or Chief Aim?
Soho House ships an update weekly, and Chief Aim every 3 days. Most recently, Soho House was updated on October 30, 2026 and Chief Aim on October 29, 2026.

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