Shoal vs BoodleIt
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Shoal
Grow your savings while supporting sustainable global projects. Track your positive environmental impact, like CO2 avoidance and clean water generation, alongside your financial growth. Contribute to UN Sustainable Development Goals with FSCS-protected savings pots.
- Earn returns on savings
- Support green and social projects
- Track CO2e avoidance
- Track clean water generated
- Contribute to UN SDGs
- FSCS protected savings
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Earn a great return on your savings as you help support a global portfolio of sustainable projects. Can you increase your savings as you help lower CO2? Shoal you can. - All in. 100% of your money helps support a global portfolio of green and social projects and companies². - Track your contribution. See the CO2e avoidance and clean water you help generate with your savings while growing your wealth². - Good for your wallet, good for the world. Contribute to a range of the United Nations' Sustainable Development Goals². All Savings Pots up to £85,000 are protected by FSCS³. - Shoal's mission Our mission is to empower people to achieve their financial goals while promoting environmental and social responsibility. — 1. Rates shown are indicative, latest rates are available in the Shoal App. Rates shown are annualised (AER). Returns on savings are repaid at the end of the savings term. 2. The impact of your savings is reflected in CO2 avoided or clean water generated, however these are benchmark statistics and do not guarantee that all products that your savings support directly contribute to the generation of clean water or reduction / avoidance of CO2 emissions. The Sustainable Finance portfolio against which your savings are referenced is provided by Standard Chartered Bank. Standard Chartered Bank is authorised by the PRA and regulated by the FCA (FRN 114276) and the PRA. For more information on the wider portfolio of sustainable projects and companies your savings help to support and how your impact is measured, read our FAQs. 3. For more information on how we ensure that your funds are kept safe at all times, read our FAQs.
BoodleIt
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Boodle is a savings app designed to help individuals—especially younger users who value spontaneity—build positive financial habits without sacrificing their lifestyle. Rather than taking a rigid, restrictive approach to saving, Boodle empowers users to live in the moment while still achieving meaningful financial progress through a personalized, adaptive, and psychologically rewarding experience. At the heart of Boodle’s platform is a behavior-first design philosophy, which replaces the traditional “carrot and stick” model with real-time positive reinforcement. When users consciously avoid unnecessary discretionary spending—like skipping a takeaway coffee or choosing to cook at home—the app encourages them to instantly “bank the difference.” Boodle delivers a small celebratory win through haptic feedback, uplifting sound effects, and progress tracking, replicating the dopamine hit typically associated with spending. Over time, this creates a habit loop that gradually retrains the user to associate gratification with saving rather than spending. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is update cadence: BoodleIt at every 11 days against Shoal's every 2 months. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Shoal ships an update every 2 months, BoodleIt every 11 days. The most recent releases landed on October 6, 2026 and October 11, 2026 respectively.
| Parameter | Shoal | BoodleIt |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | — |
| Positive reviews | 90.0% of reviews | — |
| Number of ratings | 1 — better | — |
| Update frequency | Every 2 months | Every 11 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 147 MB | 112 MB |
| Age rating | 4+ | 17+ |
| Developer | Algbra FS UK Limited | Boodle Apps Limited |
In-app purchases
Shoal
No in-app purchases
BoodleIt
No in-app purchases









