Regulate vs Maay
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Regulate
Enhance your mental and physical state in real time with science-backed breathwork exercises. Designed for professionals, this app helps boost focus, reduce stress, recover energy, and improve sleep for peak performance.
- Real-time state regulation
- Guided breathwork sessions
- Focus enhancement
- Stress reduction
- Energy recovery
- Sleep improvement
- Performance tracking
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Unlock sustainable peak performance. Top athletes prepare their state before every high-stakes moment. Most professionals don’t. Regulate closes the performance gap — helping leaders and teams shift their mental and physical state in real time. It’s the breathwork app for the workday, built to boost focus, reduce stress, recover energy, and improve sleep so you can perform at your best. WHY THIS MATTERS The modern work environment constantly pulls you off balance: - Always-on digital routines - Fragmented attention and dopamine-driven feeds - Isolation in hybrid and remote setups - Constant pressure and uncertainty The cost is business-critical: fatigue, reactivity, poor decisions. State management isn’t wellness — it’s a leadership skill. THE SOLUTION — REGULATE Science-backed breathwork for mental performance. Fast, practical, measurable. - Workday Focus — enter meetings clear and composed - Stress Relief — regulate your nervous system in minutes - Energy Boost — reset between calls without caffeine - Sleep & Recovery — down-regulate before bed for deep rest Each session is designed by breathwork and performance coaches and proven through wearable data (HRV, resting heart rate, sleep). WHAT MAKES IT DIFFERENT - Real-time regulation — shift your state instantly - Two-way control — activate or calm with one tool - 96% of users reported measurable benefits (internal survey, 2025) - Trusted by Europe’s most innovative companies - Enterprise-ready - Scientifically proven breathwork (Harvard Medical School (July 2024), Stanford Medicine (Feb. 2023)) Wearables measure stress. Meditation apps calm you. Regulate changes your state — in real time. HOW IT WORKS 1. Choose your goal — Focus, Energy, Calm, or Sleep 2. Follow guided sessions (1–30 min) 3. Feel the shift instantly — and build resilience over time With regular use, Regulate builds long-term resilience, strengthens mental performance, and enhances productivity throughout the workday. FREE TO START Start with daily sessions — no ads, no long sign-up. Upgrade to Regulate Premium for full access to programs, deeper breathwork journeys, and performance tracking. Regulate — the Breathwork App for Professionals. Train your breath. Control your state. Think clearly. Sleep deeply. Lead effectively. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Maay
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A minimalist, empathetic tracker for labor and your baby's first year. Maay helps you time contractions, guide your breathing, and track feeding, nap, and diaper patterns without the clutter. CONTRACTION TIMER • Tap anywhere to start, tap again to stop—nothing to fumble with during a wave • Duration, intervals, and frequency calculated automatically • View your full contraction history at a glance • Mark when your water breaks BREATHING COMPANION • Flowing visual rings guide you through calming breaths between contractions • Pace adapts as labor progresses—slower and deeper when you need it most • Gentle haptic feedback matches your breathing rhythm, even with eyes closed LABOR INTELLIGENCE • Monitors your pattern and notifies you when entering active labor • Alerts when contractions match hospital-contact guidelines (5-1-1 pattern) • Adjusts automatically if contractions slow down—no false alarms FEEDING TRACKER • After birth, track feedings with a single tap • Left, Right, or Bottle—one tap to switch • Time since last feed and today's count always visible • Full feeding history with durations and intervals NAP TRACKER • Track your baby's sleep with a calming animated screen • Built-in sleep sounds—pink, brown, or white noise, or a gentle lullaby • Remembers your preferred sound for next time • See how long baby has been awake since the last nap • Gentle nudge when a nap might be due based on age NAP INTELLIGENCE • Set your baby's age range for personalized wake window guidance • Weekly sleep summary with a visual bar chart of the past 7 days • Sleep rhythm heatmap reveals your baby's natural patterns over time DIAPER TRACKER • Log wet, dirty, or both with a single tap • Note any rash for your records • Visual dots on screen grow gradually between changes—a calm ambient reminder • Configurable cleaning reminders from 1.5 to 4 hours • Full history grouped by day with type and intervals • Add past entries, edit, or delete PAIR WITH YOUR PARTNER • Share a code so your partner can follow along in real-time • They see every contraction, feeding, nap, and diaper change as it happens, from their own device LOCK SCREEN ACTIVITY • iOS Live Activities for contractions, feedings, and naps • Timers and stats right on your Lock Screen—no need to unlock • Toggle on or off in settings SMART SAFEGUARDS • Prevents accidental stops with gentle confirmation • Prompts if a contraction runs unusually long • Won't end a recording if you accidentally tap the background EXPORT & SHARE • Share contraction, feeding, nap, or diaper records with your midwife or doctor • Clean, timestamped history ready for your healthcare team PRIVACY FIRST • All data stays on your device • No account required • No ads, no tracking, no data collection Disclaimer: This app is intended for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider with any questions you may have regarding contractions, labor, or any medical condition. Do not delay seeking medical advice because of information provided by this app. — Birth is the most profound and exhausting experience. I can never truly know its depths, but witnessing it left me compelled to build something better—more empathetic, more human. I built Maay for my partner (a little too late)—I hope it helps you through labor and those first precious days. "Maay" (माय) means mother in Marathi, spoken with affection and warmth. Made with love in Berlin.
Screenshots
Verdict
The clearest difference is price: Regulate at Free against Maay's $0.99. Maay's advantage is in-app purchases (none vs 2) and update cadence (every 4 days vs every 3 weeks). On ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Regulate is free to download; Maay costs $0.99 up front. Regulate sells 2 in-app purchases, starting at $12.99 per month. Maay asks for nothing beyond the download.
Regulate ships an update every 3 weeks, Maay every 4 days. The most recent releases landed on September 29, 2026 and September 9, 2026 respectively.
| Parameter | Regulate | Maay |
|---|---|---|
| Price | Free — better | $0.99 |
| Rating | 5.0 (1 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 1 — better | — |
| Update frequency | Every 3 weeks | Every 4 days — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, Apple Watch | iPhone, iPod |
| Requires iOS | 17.4 | 15.0 — better |
| Further details — not scored | ||
| Size | 77 MB | 13 MB |
| Age rating | 4+ | 12+ |
| Developer | Regulate GmbH | Alap Shah |
In-app purchases
Regulate
- Regulate Monthly$12.991 Month
- Regulate Yearly7 Days trial$79.991 Year
Maay
No in-app purchases









