Comparison

Shift vs Simple PFC

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Shift

Features
Read full description

The simplest calorie, protein, and weight tracker.

About

Simple PFC

Effortlessly track your protein, fat, carbs, and calories with AI-powered suggestions. Log meals in seconds, view progress at a glance, and stay consistent with your fitness goals. Ideal for those who lift and prioritize macro balance.

Highlights
  • AI Quick Entry for meals
  • Minimalist UI for macro focus
  • Daily, weekly, and monthly progress reports
  • Customizable goal setting
  • Logging reminders
  • Favorites for quick meal logging
Features
Read full description

Simple PFC is a simple food tracking app focused on macros and calories. Track protein, fat, carbohydrates (P/F/C), and calories with as little effort as possible. If you want to manage your diet for fitness or weight loss but find traditional food tracking apps too complicated or time-consuming, Simple PFC keeps only what you need. [Quick Tracking with AI] • Take a photo of your meal and let AI estimate calories and macros • Enter a meal name or short description and let AI estimate the nutrition • No need to manually enter every value Spend less time logging and more time focusing on your goals. [Your Go-To Meals in One Tap] • Save meals you eat often as favorites • Quickly add your usual meals from the Home screen • Search the food database and add foods in seconds The meals you eat most often can be logged with just a few taps. [See Your Macros at a Glance] Simple PFC clearly shows your daily calories and macros. Quickly check: • How much you have left • Which macros are below your target • How much you have gone over See where you stand and adjust your next meal accordingly. [Weekly, Monthly, and Yearly Trends] Review your calories and macros over time with simple reports. Check weekly, monthly, and yearly trends to better understand your eating habits. [Main Features] • AI-powered macro and calorie estimates from meal photos • AI estimates from meal names and descriptions • Protein, fat, carbohydrate, and calorie tracking • Quick Add from the Home screen • Favorite meals • Food database search • Custom macro and calorie goals • Remaining and over-target indicators • Weekly, monthly, and yearly reports • Meal reminder notifications [Recommended For] • People tracking macros for strength training or fitness • People managing calories and macros for weight loss • Anyone who found other food tracking apps too complicated • Anyone who wants faster, simpler daily food logging • Anyone who wants to reduce the effort of food tracking with AI Macros, made simple. Simple PFC is designed around one goal: making daily macro and calorie tracking easy enough to keep doing. Only the information you need, presented clearly and quickly. Make everyday macro tracking simpler with Simple PFC. AI-generated nutrition values are estimates and may differ from actual nutritional information. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

Shift3 screens
Simple PFC4 screens

Verdict

The call

The clearest difference is in-app purchases: Shift at none against Simple PFC's 1. Shift also leads on ads (none vs shown). Simple PFC's advantage is update cadence (every 4 weeks vs every 7 months). On price, device support and iOS requirement there is nothing between them.

Scored on Price Ā· Rating Ā· Positive reviews Ā· Number of ratings Ā· Update frequency Ā· Ads Ā· In-app purchases Ā· Monetization Ā· Best chart rank Ā· Devices Ā· Requires iOS

CostPrice Ā· In-app purchases Ā· Ads Ā· Monetization

Both are free to download. Simple PFC sells 1 in-app purchase, starting at $0.99 per month. Shift asks for nothing beyond the download.

UpkeepUpdate frequency

Shift ships an update every 7 months, Simple PFC every 4 weeks. The most recent releases landed on October 30, 2026 and November 5, 2026 respectively.

Scorecard3 real differences Ā· 5 level
Shift versus Simple PFC: the parameters behind the verdict, then further details
ParameterShiftSimple PFC
PriceFreeFree
Positive reviews—50.0% of reviews
Update frequencyEvery 7 monthsEvery 4 weeks — better
AdsNo — betterYes
In-app purchasesNo — betterYes
Monetization—Free with in-app purchases
DevicesiPhoneiPhone, iPad — better
Requires iOS17.617.0 — better
Further details — not scored
Size3 MB56 MB
Age rating4+4+
DeveloperKip Builds LLCishida yuto

In-app purchases

None

Shift

No in-app purchases

1 purchases

Simple PFC

Subscriptions1
  • Premium Plan7 Days trial$0.991 Month

Questions

Is Shift free?
Shift is free to download, with no in-app purchases.
Is Simple PFC free?
Simple PFC is free to download, with in-app purchases available.
Do Shift or Simple PFC have ads?
Simple PFC shows ads; Shift does not.
Which is updated more often, Shift or Simple PFC?
Shift ships an update every 7 months, and Simple PFC every 4 weeks. Most recently, Shift was updated on October 30, 2026 and Simple PFC on November 5, 2026.

Other comparisons