CraveMastery vs Tally

A craving feels like it will last forever. It won’t. Most sugar cravings peak and soften within about 90 to 180 seconds. The problem was never your willpower — it’s that no one gave you anything to do with those 180 seconds except white-knuckle through them. That’s what CraveMastery is for. CraveMastery isn’t a tracker, a streak counter, or another app that makes you feel like a failure when you slip. It’s the app you open in the exact moment a craving hits — and it gives your hands and your attention something to do while the wave moves through you. TWO RITUALS, ONE METHOD • The Scratch — slowly scratch away the trigger image to reveal a photo you chose: your reason, your why. By the time it’s revealed, the peak has passed. • The Bubbles — pop bubbles that mirror the urge’s intensity. Each pop fades the trigger and reveals the reason you chose to resist underneath — and records how strong the craving was, so you can watch it shrink over days and weeks. You see it, not because we tell you. WHY IT WORKS A craving doesn’t soften because you fight it. It softens when you meet the trigger and the expected reward never comes — and you stay present long enough for the old wiring to loosen. CraveMastery is built on that mechanism, drawn from decades of clinical practice. BUILT DIFFERENTLY • No streaks to protect — slip-ups don’t reset anything. • No willpower required — just 180 seconds of presence. • No shame — every time you open the app is a win. Built by Sigurd Stubsjøen, a clinical hypnotherapist with 40 years of practice who spent over 30 years as a clinical psychologist. Free to download. Free onboarding. Full features unlock with a subscription, managed securely through Apple.

Tally is a calm, private habit tracker for iPhone. Build a simple routine, tap a ring to log each habit, and watch your streaks grow. TODAY Your day at a glance. Each habit is a card with a tappable progress ring — one tap to log, and a satisfying check when you hit the target. A week strip keeps today in focus and your perfect days in view. HABITS Add a habit in seconds: name it, pick from ten icons and eight colors, and set a per-day or per-week target. Reorder and remove habits with familiar swipe and edit gestures. Or start from a 12-habit starter library covering fitness, mindfulness, learning, and home. INSIGHTS See your week completion, perfect days, and longest streak at a glance, plus a per-habit grid and a ranked list of your current streaks. Open any habit for its full stats and a 13-week history, or step back for a full year in review. MILESTONES Hit a streak milestone and share a card for it — a clean, shareable snapshot of your progress. MADE TO FEEL AT HOME ON iOS • Light and dark themes, with four accent colors • A gentle daily reminder at a time you choose, with an evening check-in right from the notification • Start your week on Monday or Sunday • Restore your habits and history from a backup on a new device PRIVATE BY DESIGN Everything stays on your device. No account, no sign-in, no analytics, no tracking, and no network requests — ever. Start small, stay consistent, and let your streaks do the talking.