CraveMastery vs Hold

A craving feels like it will last forever. It won’t. Most sugar cravings peak and soften within about 90 to 180 seconds. The problem was never your willpower — it’s that no one gave you anything to do with those 180 seconds except white-knuckle through them. That’s what CraveMastery is for. CraveMastery isn’t a tracker, a streak counter, or another app that makes you feel like a failure when you slip. It’s the app you open in the exact moment a craving hits — and it gives your hands and your attention something to do while the wave moves through you. TWO RITUALS, ONE METHOD • The Scratch — slowly scratch away the trigger image to reveal a photo you chose: your reason, your why. By the time it’s revealed, the peak has passed. • The Bubbles — pop bubbles that mirror the urge’s intensity. Each pop fades the trigger and reveals the reason you chose to resist underneath — and records how strong the craving was, so you can watch it shrink over days and weeks. You see it, not because we tell you. WHY IT WORKS A craving doesn’t soften because you fight it. It softens when you meet the trigger and the expected reward never comes — and you stay present long enough for the old wiring to loosen. CraveMastery is built on that mechanism, drawn from decades of clinical practice. BUILT DIFFERENTLY • No streaks to protect — slip-ups don’t reset anything. • No willpower required — just 180 seconds of presence. • No shame — every time you open the app is a win. Built by Sigurd Stubsjøen, a clinical hypnotherapist with 40 years of practice who spent over 30 years as a clinical psychologist. Free to download. Free onboarding. Full features unlock with a subscription, managed securely through Apple.

Hold is a gentle urge interruption system for emotional eating and cravings. When an urge hits, you don't have to give in to autopilot or white-knuckle it. Hold will predict when the urge will hit and notify you. Open Hold, start a guided pause, and let the moment pass with you in control. HOW IT WORKS • Start a Hold the second a craving shows up • Ride out a calm, guided 10-minute pause — it keeps counting even if you put your phone down • Name what you're really feeling: stress, boredom, loneliness, tiredness, or reward • Choose a comfort swap and log what happened • Watch your patterns take shape over time WHY IT HELPS Most snacking isn't about hunger — it's about a feeling. Hold helps you notice the trigger, create a little space, and build a calmer relationship with food, one pause at a time. Regain self trust with food through Hold HOLD PLUS • Unlimited Holds, any time • Full exercise + danger window notification system • Weekly recap and charts • Personal risk map — your most vulnerable days and times • Trigger analysis and reset effectiveness • 8-week progress trends Hold Plus is an auto-renewing subscription (weekly or yearly) or a one-time lifetime purchase. Payment is charged to your Apple Account at confirmation. Subscriptions renew automatically unless turned off at least 24 hours before the end of the period, and can be managed in your Apple Account settings. Hold is a mindfulness support tool, not a medical or mental health treatment, and not a substitute for professional advice, diagnosis, or care. If you're struggling with compulsive behaviors or an eating disorder, please consult a qualified healthcare professional. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://holdprivacy.netlify.app