Comparison

thnk vs (held)

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

thnk

This app helps you process your thoughts and feelings by providing a space to voice them and receive insightful responses. It aims to reduce emotional intensity and identify personal patterns over time. All data is stored locally for privacy.

Highlights
  • Voice-based reflection
  • Insightful response generation
  • Pattern identification
  • Local data storage
  • Anonymity focused
  • Data deletion option
Features
Read full description

Putting feelings into words can make negative emotions feel less intense. thnk is designed to help you get out of your own head, enabling you to quickly share whatever it is you're thinking and feeling—big or small, jumbled or articulate—and receive a shockingly insightful response in seconds. Over time, thnk begins to understand you better and can help identify patterns. For the sake of privacy, all of your data will only be stored locally on your device. You will be given the option of saving each thnk response to your Notes app, but otherwise past reflections will be inaccessible. thnk intentionally does not request or require personal information or account creation to preserve your anonymity. You can also easily delete all of your data. We hope thnk helps.

About

(held)

This app offers a private, supportive space to help you feel calmer and more grounded using evidence-based practices like breathwork and guided reflection. It uses personalized AI to adapt to your emotional patterns, providing timely and relevant support for in-the-moment emotional regulation and self-reflection.

Highlights
  • In-the-moment emotional support
  • Nervous system regulation
  • Reflective exploration
  • Personalized AI insights
  • Guided breathwork and reflection
  • Private and confidential space
Features
Read full description

(held) — Intelligent Nervous System Support, When You Need It Most (held) is a private, supportive space designed to help you feel calmer, clearer, and more grounded - right when life feels overwhelming. Using evidence-based practices such as breath work, guided reflection, and somatic awareness, (held) helps you gently regulate your nervous system and shift your emotional state in minutes. Whether you’re feeling anxious before a meeting, stuck in racing thoughts at night, or emotionally drained from a long day, (held) meets you where you are and guides you back toward balance. Powered by intelligent, personalized AI, (held) adapts to your emotional patterns over time - learning what works best for you and offering support that feels relevant, timely, and human. What (held) Helps With: In-the-moment emotional support Grounding conversations designed to help you feel supported, understood, and less alone. Nervous system regulation Guided practices that help you slow down, reset, and reconnect with your body. Reflective exploration A safe space to process thoughts, emotions, and experiences without pressure or judgment. Personalized insights Track emotional patterns and discover what helps you feel more balanced over time. Private & confidential Your experience is designed to be secure, private, and respectful of your boundaries. Who (held) Is For • People feeling stressed, anxious, or emotionally overwhelmed • Anyone who wants immediate support in difficult moments • Those seeking a private space to reflect, regulate, and reset • Individuals navigating life transitions, tough days, or emotional fatigue What (held) Is Not (held) is not a replacement for therapy, medical care, or crisis services. It is a supportive wellness tool designed for everyday emotional regulation and self-reflection. What’s included with Premium Subscription • Unlimited access to AI support and guided sessions • Unique breathwork and grounding practices • Personalized insights and pattern tracking Why (held)? Sometimes you don’t need advice. You don’t need fixing. You just need to feel held. Terms of Use: https://held.app/terms_of_use Privacy Policy: https://held.app/privacy-policy

Screenshots

thnk4 screens
(held)4 screens

Verdict

The call

The clearest difference is price: (held) at Free against thnk's $2.99. thnk's advantage is in-app purchases (none vs 2) and update cadence (daily vs every 3 weeks). On rating, ratings volume, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

(held) is free to download; thnk costs $2.99 up front. (held) sells 2 in-app purchases, starting at $22.00 per month. thnk asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for thnk against 5.0 for (held). Both are backed by a comparable volume of ratings — 5 and 4 respectively.

UpkeepUpdate frequency

thnk ships an update daily, (held) every 3 weeks. The most recent releases landed on September 25, 2026 and September 30, 2026 respectively.

Scorecard5 real differences · 4 level
thnk versus (held): the parameters behind the verdict, then further details
Parameterthnk(held)
Price$2.99Free — better
Rating5.0 (5 ratings)5.0 (4 ratings)
Number of ratings5 — better4
Update frequencyDaily — betterEvery 3 weeks
AdsNoNo
In-app purchasesNo — betterYes
MonetizationPaidFreemium — better
DevicesiPhoneiPhone
Requires iOS16.0 — better18.0
Further details — not scored
Size17 MB84 MB
Age rating4+12+
DeveloperJonathan CardenWellSet, Inc

Customer experience

thnk

All ratings5 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

(held)

All ratings4 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

thnk

No in-app purchases

2 purchases

(held)

Subscriptions2
  • Monthly7 Days trial$22.001 Month
  • Yearly7 Days trial$200.001 Year

Questions

Is thnk free?
thnk costs $2.99, with no in-app purchases.
Is (held) free?
(held) is free to download, with in-app purchases available.
Which has better reviews, thnk or (held)?
thnk and (held) are both rated 5.0 out of 5 on the App Store, from 5 and 4 ratings respectively.
Do thnk or (held) have ads?
Neither thnk nor (held) shows ads.
Which is updated more often, thnk or (held)?
thnk ships an update daily, and (held) every 3 weeks. Most recently, thnk was updated on September 25, 2026 and (held) on September 30, 2026.

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