Aura vs Simple EMDR
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Aura
Understand your energy and focus by taking at-home lab tests. Get clear results and personalized recommendations to improve your wellness. Stop chasing symptoms and start addressing the root causes of fatigue and mood changes.
- Book lab tests easily
- Get fast, clear results
- Understand biomarker insights
- Receive personalized guidance
- Track wellness progress
- Access 2,000+ labs
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Stress, anxiety, tension, brain fog, low energy — your body and mind are always sending signals. Aura helps you notice them, understand them, and act on them, a few minutes at a time. THREE REASONS TO INSTALL AURA: 1. A plan built around you Take a quick quiz and get a personalized path based on your goals and symptoms — calming an overactive stress response, easing tension, improving focus, or just feeling more like yourself. 2. 7-min guided exercises Daily exercises — breathing, somatic movement, nervous system resets — are built to fit into a real schedule, not replace it. 3. Daily lessons that actually stick Bite-sized, easy-to-follow education on stress, the nervous system, and mindset, so you understand the “why” behind every practice. Aura isn’t one technique — it’s a companion for your overall wellbeing, adapting with you as your needs change. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://aura.care/privacy/ Terms of Service: https://aura.care/terms/
Simple EMDR
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A clean, quiet source of bilateral stimulation — alternating left-right visual motion and sound. Pay once. No account, no subscription, and no data collected. Ever. Bilateral stimulation (BLS) is the alternating left-right stimulus used in EMDR (Eye Movement Desensitization and Reprocessing) practice, and many people also use it simply to settle, refocus, or wind down. Simple EMDR does one thing well: it gives you a precise, configurable BLS source with nothing else in the way. VISUAL STIMULATION - A smooth-moving ball — or any emoji you choose — in the size and color you want - Three paths: Sweep with adjustable arch, Figure-8 with lobe height and twist, S-Curve with adjustable wave depth - Horizontal or vertical motion, 10–120 cycles per minute - Black, dark gray, or custom background AUDIO STIMULATION - Alternating tones, hard-panned left and right (headphones recommended) - Sine, triangle, or click — with adjustable pitch, tone length, and volume - Runs on its own for eyes-closed sessions, or in sync with the visual marker SESSIONS, YOUR WAY - Continuous mode with an optional timer - Set-based mode: choose passes per set, rest length, and number of sets - Tap to pause. The screen stays awake. Nothing interrupts. PRIVATE BY DESIGN - 100% offline — the app has no network access at all - No account, no analytics, no third-party code - Privacy label: Data Not Collected - One-time purchase. No subscription, no ads, no upsells. Designed for iPhone and iPad — iPad's larger screen gives an especially wide visual sweep. Clinicians: Simple EMDR also works well as a client-side stimulus during remote sessions, fully controlled on the client's own device. IMPORTANT Simple EMDR is a wellness tool that provides bilateral stimulation for relaxation and focus. It is not a medical device, does not provide therapy or treatment, and is not a substitute for care from a qualified professional. If you are working through trauma, use it only under the guidance of a licensed clinician. Stop if you feel unwell.
Screenshots
Verdict
The clearest difference is price: Aura at Free against Simple EMDR's $0.99. Simple EMDR's advantage is in-app purchases (none vs 2) and ads (none vs shown). On device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Aura is free to download; Simple EMDR costs $0.99 up front. Aura sells 2 in-app purchases, starting at $17.99 per month. Simple EMDR asks for nothing beyond the download.
| Parameter | Aura | Simple EMDR |
|---|---|---|
| Price | Free — better | $0.99 |
| Rating | 4.6 (2.2K ratings) — better | — |
| Positive reviews | 22.7% of reviews | — |
| Number of ratings | 2.2K — better | — |
| Update frequency | Every 9 days | — |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | — |
| Best chart rank | — | #199 — better |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.0 — better | 17.5 |
| Further details — not scored | ||
| Size | 43 MB | 2 MB |
| Age rating | 17+ | 4+ |
| Developer | Aura SAS | Hacking Things LLC |
In-app purchases
Aura
- 1 Month$17.991 Month
- 3 Months$29.993 Months
Simple EMDR
No in-app purchases









