(held) vs Gloria
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
(held)
This app offers a private, supportive space to help you feel calmer and more grounded using evidence-based practices like breathwork and guided reflection. It uses personalized AI to adapt to your emotional patterns, providing timely and relevant support for in-the-moment emotional regulation and self-reflection.
- In-the-moment emotional support
- Nervous system regulation
- Reflective exploration
- Personalized AI insights
- Guided breathwork and reflection
- Private and confidential space
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(held) — Intelligent Nervous System Support, When You Need It Most (held) is a private, supportive space designed to help you feel calmer, clearer, and more grounded - right when life feels overwhelming. Using evidence-based practices such as breath work, guided reflection, and somatic awareness, (held) helps you gently regulate your nervous system and shift your emotional state in minutes. Whether you're feeling anxious before a meeting, stuck in racing thoughts at night, or emotionally drained from a long day, (held) meets you where you are and guides you back toward balance. Powered by intelligent, personalized AI, (held) adapts to your emotional patterns over time - learning what works best for you and offering support that feels relevant, timely, and human. What (held) Helps With: NERVOUS SYSTEM REGULATION Approachable guided practices shaped around your goals that help you slow down, reset, and reconnect with your body. Choose the one that feels right, or explore practices on your own. IN-THE-MOMENT EMOTIONAL SUPPORT Grounding conversations designed to help you feel supported, understood, and less alone. REFLECTIVE EXPLORATION A safe space to process thoughts, emotions, and experiences without pressure or judgment. PERSONALIZED EMOTIONAL INSIGHTS Track your emotional patterns and discover what helps you feel more balanced over time. DAILY RITUALS Turn your intention into a regular practice. Set morning, afternoon, or evening sessions for times that work for you, and unlock change over time. HRV TRACKING Make heart rate variability (HRV) measurement part of your daily check-in and explore your readings over time to understand the health of your nervous system. CIRCLES Explore curated experiences around shared themes, specific needs, and expert guidance. Find a sense of community as you move through your own journey. PRIVATE & CONFIDENTIAL Your experience is designed to be secure, private, and respectful of your boundaries. Whether you’re seeking calm during a stressful day, support through a life transition, or a more consistent way to care for your emotional wellbeing, you can begin where you are. Start with how you feel. Find a practice that meets you there. You are held. Who (held) Is For • People feeling stressed, anxious, or emotionally overwhelmed • Anyone who wants immediate support in difficult moments • Those seeking a private space to reflect, regulate, and reset • Anyone looking to measure and improve their HRV (heart rate variability) over time • Individuals navigating life transitions, tough days, or emotional fatigue What (held) Is Not (held) is not a replacement for therapy, medical care, or crisis services. It is a supportive wellness tool designed for everyday emotional regulation and self-reflection. What's included with Subscription • Unlimited access to AI support and guided nervous system sessions • Unique breathwork, somatic and grounding practices • Personalized insights and pattern tracking Why (held)? Sometimes you don't need advice. You don't need fixing. You just need to feel safe, feel seen, and feel (held). Terms of Use: https://held.app/terms_of_use Privacy Policy: https://held.app/privacy-policy
Gloria
This app offers an AI wellness companion for judgment-free conversations, sleep tracking with personalized insights, and menstrual cycle logging with phase-specific guidance. It also includes mood journaling, daily affirmations, and guided wellness programs tailored to your cycle.
- AI Wellness Companion
- Sleep Tracking & Insights
- Menstrual Cycle Tracking
- Mood Journaling
- Personalized Affirmations
- Guided Wellness Programs
- Intelligent Memory
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What Gloria Offers AI Wellness Companion — Have meaningful, judgment-free conversations with a warm, emotionally intelligent AI that remembers your patterns, preferences, and goals across every conversation and every device. Sleep Tab — Track your nights with a beautiful weekly chart, personal baseline, and derived insights like sleep debt and bedtime consistency. Gloria notices how your sleep shifts with your cycle and gently surfaces what she sees — no judgment, no streaks, no shame. My Cycle — Menstrual Cycle Tracking — Log your cycle with ease. Gloria predicts phases, identifies patterns, and delivers phase-specific guidance synced to where you are in your cycle. Mood Journaling — Reflect on your thoughts with guided prompts. Track how you're feeling daily and uncover emotional patterns across weeks and months. Daily Affirmations — Receive personalized affirmations tailored to your current cycle phase, mood, and emotional state. Multi-Day Guided Programs — Follow structured, multi-day wellness journeys covering sleep, stress management, nutrition, fitness, mindfulness, and self-care — each adapted to your cycle phase. The Wellness Guide — Your personalized hub for curated wellness content, recommendations, and insights that evolve with you. Personality Testing & Insights — Explore personality assessments for deeper self-understanding, growth, and better-informed coaching from Gloria. Intelligent Memory v2 — Gloria remembers what matters: your name, the people in your life, the goals you're working toward, the hard weeks and the good ones. She distills the things you tell her into durable facts and carries them with you across devices. Every interaction makes her guidance more personal, relevant, and attuned to your life. You're always in control — view, edit, delete, or export every memory from Settings → Cloud memory, or turn it off entirely. Safety First — A multi-tier safety analysis engine pre-screens every user message before it reaches the LLM, with hardcoded crisis intervention for self-harm and suicide ideation. If Gloria detects a crisis, she responds with immediate, appropriate resources and support. Gloria Complete — Auto-Renewable Subscriptions Gloria's Sample tier includes daily AI conversations, mood check-ins, sleep logging, and basic cycle tracking. Upgrade to Gloria Complete for unlimited AI conversations, all guided programs, advanced journaling, personalized affirmations, the full Wellness Guide, and premium content: • Gloria Complete: $9.99/month or $69.99/year Payment will be charged to your Apple ID account at confirmation of purchase. Subscription automatically renews unless canceled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period. You can manage and cancel your subscriptions by going to your account settings on the App Store after purchase. Health Disclaimer Gloria is a wellness app — not a substitute for professional medical advice, diagnosis, or treatment. The AI is not a licensed healthcare professional. Consult a qualified healthcare provider for health decisions. In crisis, contact 911 or the 988 Suicide & Crisis Lifeline. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://gloriawellness.app/privacy
Screenshots
Verdict
The clearest difference is device support: Gloria at 3 against (held)'s 1. Gloria also leads on iOS requirement (15.1 vs 18.0). (held)'s advantage is ratings volume (6 vs 2). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. (held) sells 3 in-app purchases, starting at $22.00 per month and Gloria sells 2 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 5.0 for (held) against 5.0 for Gloria. Both are backed by a comparable volume of ratings — 6 and 2 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
(held) ships an update every 3 weeks, Gloria every 9 days. The most recent releases landed on October 28, 2026 and October 31, 2026 respectively.
| Parameter | (held) | Gloria |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (6 ratings) | 5.0 (2 ratings) |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 6 — better | 2 |
| Update frequency | Every 3 weeks | Every 9 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | Freemium |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 18.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 95 MB | 62 MB |
| Age rating | 12+ | 17+ |
| Developer | WellSet, Inc | GLORY AI |
Customer experience
(held)
Gloria
In-app purchases
(held)
- Monthly7 Days trial$22.001 Month
- Yearly7 Days trial$150.001 Year
- Yearly7 Days trial$200.001 Year
Gloria
- Gloria Complete Monthly3 Days trial$9.991 Month
- Gloria Complete Annual3 Days trial$69.991 Year









