I.O.Then vs Yula
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
I.O.Then
This app helps you track borrowed items and money, ensuring they are returned on time. It simplifies the process of lending and borrowing by allowing you to record details, set return dates, and get gentle reminders, preventing awkward conversations and lost belongings.
- Track borrowed items and money
- Record borrower details
- Set return dates
- Digital signature capture
- Automated reminders
- Lending and borrowing history
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I.O.Then - the app that keeps your stuff coming back! You know how it goes. Someone borrows your charger “for a minute”, your drill “just for today”, or your book “until the weekend”. Weeks pass. Months. Suddenly you’re wondering if you ever owned that thing at all. I.O.Then fixes that exact problem. Not in theory. For you. Take a quick photo of the item. Let the borrower sign with a finger. Set a return date. That’s it. You’ve created a tiny, friendly agreement that no one forgets. No awkward reminders. No “hey, remember that thing…?” messages. I.O.Then handles the nudging so you don’t have to. Why you’ll actually use it You stop losing your stuff to forgetful friends. You never feel uncomfortable reminding someone. You always know who has what and when it’s coming back. You get a clear history of every item you’ve lent out. It’s not about managing debts. It’s about keeping your belongings in your life instead of disappearing into someone else’s. How it makes your life easier Your neighbor borrows a tool and actually returns it. Your sibling takes your charger and doesn’t “accidentally keep it”. Your coworker returns that book you recommended instead of adopting it. If you lend your stuff even occasionally, I.O.Then quietly protects your time, your patience, and your things. That’s why it belongs on your phone. Because you’re tired of being the responsible one who remembers everything. Because you want your things back without chasing people. Because you deserve an app that handles the awkward part for you. I.O.Then keeps your belongings safe, your relationships smooth, and your sanity intact. You can use it for money debts too. And you can even keep track of your own debts — if you really want to ;)
Yula
This app helps you understand your spending by tracking subscriptions, reminding you of upcoming bills, and analyzing your expenses. It uses AI to provide insights, helping you save money and manage your budget effectively. Take control of your finances and avoid late fees.
- Subscription tracking
- Bill reminders
- Expense analysis
- AI-powered financial insights
- Budget planning
- Multi-currency support
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Where is your money going? Tired of asking the same question every month: “Where did my money go?” Yula tracks your subscriptions, reminds your bills, and analyzes your spending so you can take back control. See your spending clearly Track all your expenses in one place. Monitor your daily spending, categories, and total expenses with clarity. Turn data into real insights Tracking alone is not enough. Yula helps you understand your money with powerful insights: Where you spend the most Which expenses are unnecessary How you can save more AI-powered analysis helps you make smarter financial decisions. Never miss a bill again Forgetting payments costs you money. With Yula’s bill reminder, you stay on top of every payment and avoid late fees. Take control of your subscriptions Stop paying for services you do not use. Track all your subscriptions, identify unnecessary ones, and reduce wasted spending. Plan your budget with confidence Track daily expenses, plan your monthly budget, and always know how much money you have left. Multi-currency support Manage different currencies in one app and stay in control wherever you are. Smart financial insights Yula analyzes your spending and gives you personalized insights to improve your financial habits. Why Yula Yula is more than an expense tracker. It shows where your money goes and helps you take control of your finances. Get started today Managing money is not hard. Not knowing where it goes is. Download Yula and take control of your finances.
Screenshots
Verdict
The clearest difference is price: Yula at Free against I.O.Then's $0.99. I.O.Then's advantage is in-app purchases (none vs 1). On review sentiment, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Yula is free to download; I.O.Then costs $0.99 up front. Yula sells 1 one-off in-app purchase. I.O.Then asks for nothing beyond the download.
I.O.Then ships an update every 8 days, Yula every 9 days. The most recent releases landed on September 29, 2026 and October 15, 2026 respectively.
| Parameter | I.O.Then | Yula |
|---|---|---|
| Price | $0.99 | Free — better |
| Rating | — | 5.0 (1 ratings) — better |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | — | 1 — better |
| Update frequency | Every 8 days — better | Every 9 days |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Paid | Free with in-app purchases — better |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 — better | 17.6 |
| Further details — not scored | ||
| Size | 5 MB | 4 MB |
| Age rating | 4+ | 4+ |
| Developer | Aleh Rabchuk | Umut Baris Gungor |
Customer experience
I.O.Then
Yula
In-app purchases
I.O.Then
No in-app purchases
Yula
- Yula Premium Lifetime$6.99









