Dairy Boy vs SoHo Direct
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Dairy Boy
Access new collections early, receive special offers, and enjoy a smooth shopping experience. Browse the latest arrivals and get exclusive updates on launches and promotions.
- Early access to collection launches
- Special offers and promotions
- Push notifications for updates
- Easy browsing of new arrivals
- Seamless and secure checkout
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Download the Dairy Boy app to get early access to collection launches, special offers, and a seamless shopping experience. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about special offers and launches through push notifications. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
SoHo Direct
Shop fashion from top SoHo stores and receive your items the same day. Browse real inventory, combine items from multiple retailers, and track your order live from pickup to delivery. Enjoy fast, convenient shopping with a flat delivery fee.
- Shop multiple SoHo stores in one order
- Browse real inventory and stock
- Flat $10 delivery fee
- Live order tracking
- Direct shopper messaging
- New arrivals and trending styles
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SoHo Direct — Fashion Delivered Fast Shop SoHo's best stores and get it delivered the same day. Browse real inventory from Aritzia, Lululemon, Zara, Alo, Banana Republic, Bloomingdales, and more, all in one app. Order from a single store or combine items from several. It's your call. A SoHo Direct shopper picks up your order and brings it straight to your door, usually within 60 to 180 minutes. WHY SOHO DIRECT Shop multiple SoHo stores in one order Real prices, real stock, right now $10 flat delivery fee, no surprises Track your order live from pickup to delivery Message your shopper directly in the app New arrivals and trending styles updated regularly HOW IT WORKS Browse stores or search for what you want Add items from any store to your cart Checkout securely with Apple Pay Track your shopper in real time Get your order delivered same day SoHo Direct brings the best of SoHo shopping straight to your door. No walking, no waiting days for shipping, just SoHo at your door.
Screenshots
Verdict
The clearest difference is ads: SoHo Direct at none against Dairy Boy's shown. SoHo Direct also leads on rating (5.0 vs 4.6) and monetization model (free vs ad-supported). Dairy Boy's advantage is chart position (#210 vs unranked) and iOS requirement (16.4 vs 26.1). On price, review sentiment, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SoHo Direct holds the better App Store score, 5.0 against 4.6. Both are backed by a comparable volume of ratings — 12 and 8 respectively. Written reviews split almost evenly too, at 100% and 100% positive.
Dairy Boy ships an update every 3 weeks, SoHo Direct monthly. The most recent releases landed on October 28, 2026 and October 31, 2026 respectively.
| Parameter | Dairy Boy | SoHo Direct |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (12 ratings) | 5.0 (8 ratings) — better |
| Positive reviews | 100.0% of reviews | 100.0% of reviews |
| Number of ratings | 12 — better | 8 |
| Update frequency | Every 3 weeks — better | Monthly |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Best chart rank | #210 — better | — |
| Devices | iPhone | iPhone |
| Requires iOS | 16.4 — better | 26.1 |
| Further details — not scored | ||
| Size | 86 MB | 21 MB |
| Age rating | 4+ | 4+ |
| Developer | Dairy Boy | Brian Ferrari |
Customer experience
Dairy Boy
SoHo Direct
In-app purchases
Dairy Boy
No in-app purchases
SoHo Direct
No in-app purchases
