Comparison

Flip It vs Reframe CBT Thought Journal

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Flip It

Features
Read full description

When you're anxious, your mind locks onto one story and sells it as truth. "I'm not good enough." "This will never get better." "Everyone is judging me." You don't need to meditate. You don't need to journal for 20 minutes. You need one moment of seeing the thought differently. That's what Flip It does. Type what's weighing on you. Flip It surfaces the hidden assumption your mind is running on and gives you one small, concrete thing you can do right now. Not someday. Right now. Then rate how you feel, before and after. Watch the shift happen in real time. This isn't a mood tracker that logs how bad you feel. It's active cognitive reframing, the core technique behind CBT, in your hands whenever you need it. Use it on the bus. Use it at 2am. Use it before the meeting that's turning your stomach HOW IT WORKS Write down the thought that's stuck. Answer two quick questions so the insight fits your life, not a template. Flip It reveals the belief underneath and hands you one step you can take in the next five minutes. Rate your mood before and after. Your history builds patterns you can't see on your own. WHAT'S INSIDE Flips: 50 every 30 days, each one a full reframe with a concrete next step. Patterns: a new read on your recurring themes every three flips, so you can see what keeps coming back. Reflect: your history by day, with the thought first and the filing underneath. Journal: prompts when you want them, plain paper when you don't. Vision boards: write what you want, build the board, claim it when it lands. Affirmations: on your home screen widget and on your wrist with the Apple Watch app. No ads. No social feeds. No noise. Just you, your thought, and a new way to see it. Flip It requires a subscription. Start with a 3-day free trial, then choose monthly or annual. Cancel anytime. Read more about our terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/> Read more about our privacy policy: https://moshunnar.github.io/flipit-privacy/

About

Reframe CBT Thought Journal

This app offers a digital journal with AI-powered support for managing anxious thoughts. It guides users through cognitive behavioral therapy techniques to reframe negative thinking patterns and provides a space for freeform writing and reflection on personal values.

Highlights
  • AI-assisted thought reframing
  • Guided CBT exercises
  • Freeform journaling
  • Mood and emotion tracking
  • Value-based reflection
  • On-device privacy for chats
  • Crisis language detection
Features
Read full description

Reframe is a CBT thought journal with an AI companion. Turn anxious, spiraling thoughts into balanced ones in a few minutes — not a few sessions. Write freely when you need the page. Work a structured cognitive behavioral therapy reframe when you need a method. Or just open Chat and talk it out. NEW — CHAT Talk through what's on your mind with a supportive AI companion grounded in CBT. It listens first, then helps you notice the patterns underneath and find a kinder way to see things. Replies stream in live, like texting a thoughtful friend. • Conversations are stored only on your device — never on our servers, never synced to iCloud • Delete any chat, or all of them, any time • 10 messages a day free; unlimited with Pro THE REFRAME WIZARD A guided CBT flow that takes a hard moment apart, one step at a time: • Situation — what actually happened • Automatic thoughts — catch what your mind said • Emotions — name them and rate how strong they were • The reframe — an AI-assisted, more balanced way to see it • Outcome — notice what shifted JOURNAL YOUR WAY • Freeform writing when you just want an empty page • Guided reflection when you want the structure • Tag a feeling and a category, or don't • Photo attachments, a calendar view, and your full entry history VALUES Journal against what actually matters to you — relationships, health, work, growth — and see which parts of your life you've been tending and which you've been skipping. YOUR PATTERNS Streaks, entries this week, and your most-journaled category, right on the home screen. Progress you can see without it becoming another chore. PRIVATE BY DESIGN • Your entries are yours — no ads, and your journal content is never sent to analytics • Chats never leave your device • Sign in with Apple — nothing else required SAFETY FIRST Reframe detects crisis language on-device and responds immediately with real support resources, before anything is sent anywhere. FREE & PRO Free — 3 AI reframes a day, 10 chat messages a day, unlimited journaling Pro — unlimited reframes and unlimited chat Reframe is a self-reflection tool built on widely studied CBT techniques. It is not therapy, and it is not a substitute for professional care. If you are in crisis, please contact your local emergency services or a crisis line. Terms of Use: https://reframe-journal-web.vercel.app/terms

Screenshots

Flip It4 screens
Reframe CBT Thought Journal4 screens

Verdict

The call

The clearest difference is update cadence: Flip It at weekly against Reframe CBT Thought Journal's every 3 weeks. On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Flip It sells 2 in-app purchases, starting at $8.99 per month and Reframe CBT Thought Journal sells 2 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Flip It ships an update weekly, Reframe CBT Thought Journal every 3 weeks. The most recent releases landed on October 28, 2026 and October 31, 2026 respectively.

Scorecard1 real difference · 9 level
Flip It versus Reframe CBT Thought Journal: the parameters behind the verdict, then further details
ParameterFlip ItReframe CBT Thought Journal
PriceFreeFree
Rating—5.0 (5 ratings) — better
Positive reviews—100.0% of reviews
Number of ratings—5 — better
Update frequencyWeekly — betterEvery 3 weeks
AdsNoNo
In-app purchasesYesYes
Monetization—Freemium
DevicesiPhone, iPad, Apple Watch — betteriPhone, iPad
Requires iOS18.017.0 — better
Further details — not scored
Size81 MB6 MB
Age rating17+4+
DeveloperMohammad AlshunnarPLATON APPLICATIONS LLC

In-app purchases

2 purchases

Flip It

Subscriptions2
  • Flip It Pro3 Days trial$8.991 Month
  • Flip It Pro Annual3 Days trial$59.991 Year
2 purchases

Reframe CBT Thought Journal

Subscriptions2
  • Reframe Pro Monthly$2.991 Month
  • Reframe Pro Yearly$20.001 Year

Questions

Is Flip It free?
Flip It is free to download, with in-app purchases available.
Is Reframe CBT Thought Journal free?
Reframe CBT Thought Journal is free to download, with in-app purchases available.
Do Flip It or Reframe CBT Thought Journal have ads?
Neither Flip It nor Reframe CBT Thought Journal shows ads.
Which is updated more often, Flip It or Reframe CBT Thought Journal?
Flip It ships an update weekly, and Reframe CBT Thought Journal every 3 weeks. Most recently, Flip It was updated on October 28, 2026 and Reframe CBT Thought Journal on October 31, 2026.

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