PureCBT vs EmoCare
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
PureCBT
This app provides evidence-based cognitive behavioral therapy tools for managing anxiety, depression, and stress. It offers guided exercises, mood tracking, and educational lessons, with premium features available through a one-time purchase. All data is kept private on your device.
- Thought Records
- Mood Tracking
- CBT Journal
- Guided Programs
- Behavioral Activation
- Sleep Log
- Core Beliefs Work
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PureCBT brings the full power of cognitive behavioral therapy to your iPhone. Whether you're working through anxiety, depression, sleep difficulties, or everyday stress, PureCBT gives you the same evidence-based tools used in clinical practice — structured, guided, and completely private. CORE TOOLS — FREE - Thought Records — The gold standard CBT exercise. A guided 7-step wizard walks you through identifying automatic thoughts, examining evidence, spotting thinking traps, and building balanced perspectives. - Mood Tracking — Daily check-ins with emotion tagging, notes, and trend charts so you can notice patterns and track progress over time. - CBT Journal — Reflect on your day with clinically-informed prompts tailored to your focus area. Tag entries by emotion and revisit them anytime. - Progress Dashboard — See your mood trends, emotion patterns, thinking trap insights, and consistency streaks at a glance. - Introductory Lessons — Learn the foundations of CBT with 10 illustrated lessons covering the Five-Part Model, identifying moods, goal-setting, and more. - Dark Mode & App Lock — Protect your most private thoughts with Face ID and a personal PIN. UNLOCK PREMIUM (one-time purchase) Go deeper with the full CBT toolkit: - Guided Multi-Week Programs — Structured courses for anxiety, depression, social anxiety, and sleep, designed as progressive weekly curricula. - Full Lesson Library — Unlock all 49 illustrated lessons spanning thinking traps, behavioral experiments, core beliefs, and long-term strategies. - Behavioral Activation — Schedule meaningful activities and track how they affect your mood. A core technique for overcoming depression and low motivation. - Sleep Log — A CBT-i style log that calculates sleep efficiency and shows your 7-day trends. - Core Beliefs Work — Use the downward arrow technique to uncover and reshape the deep beliefs beneath your automatic thoughts. - Anxiety Hierarchies — Build exposure ladders and log your progress through feared situations, step by step. - iCloud Sync — Keep your data in sync across iPhone and iPad through your private iCloud account. - CSV Data Export — Export your mood entries, thought records, and journal for review with your therapist. PRIVACY BY DESIGN All data stays on your device. No servers, no accounts, no sign-ups. No analytics, no ads, no tracking. Optional iCloud sync uses only your private iCloud container — we never see your data. Your mental health journey is yours alone. BUILT ON SCIENCE PureCBT is grounded in cognitive behavioral therapy as developed by Aaron T. Beck and refined through decades of clinical research. The sleep tools follow CBT-i principles established by Charles Morin. Every lesson, exercise, and program is based on peer-reviewed evidence. PureCBT is not a substitute for professional mental health treatment. If you are in crisis, please contact the 988 Suicide & Crisis Lifeline by calling or texting 988.
EmoCare
Engage in reflective conversations with two distinct AI companions designed to foster emotional understanding and personal growth. They offer a supportive space for deeper self-reflection and gentle navigation of life's challenges in multiple languages.
- AI emotional companions
- Supportive reflection
- Personal growth guidance
- Multilingual support
- Gentle life navigation
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EmoCare — Intelligence with Soul Meet Emo and Mira—two AI companions with distinct gifts and one compassionate purpose. Emo listens to the songs of people’s hearts with warmth and care. Mira brings clarity, thoughtful perspective, and light to the questions on your mind. Together, they help you feel understood, reflect more deeply, and move through life with greater gentleness. EmoCare supports 15 languages for both app menus and AI replies: English, Burmese, Spanish, Indonesian, Brazilian Portuguese, French, German, Italian, Vietnamese, Thai, Japanese, Korean, Traditional Chinese, Hindi, and Arabic. Emo and Mira are AI companions only—not licensed mental health professionals or emergency services. EmoCare is designed for emotional reflection and personal growth. It does not provide medical care, therapy, diagnosis, treatment, or crisis support. Intended for users aged 18 and older.
Screenshots
Verdict
The clearest difference is in-app purchases: EmoCare at none against PureCBT's 1. EmoCare also leads on iOS requirement (15.1 vs 18.0). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. PureCBT sells 1 one-off in-app purchase. EmoCare asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 5.0 for PureCBT against 5.0 for EmoCare. Both are backed by a comparable volume of ratings — 3 and 3 respectively.
PureCBT ships an update every 4 days, EmoCare every 5 days. The most recent releases landed on October 21, 2026 and October 24, 2026 respectively.
| Parameter | PureCBT | EmoCare |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) | 5.0 (3 ratings) |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | 3 | 3 |
| Update frequency | Every 4 days — better | Every 5 days |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 18.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 191 MB | 49 MB |
| Age rating | 12+ | 17+ |
| Developer | Yazeed Alaudah | TRISTAR INTERNATIONAL, LLC |
Customer experience
PureCBT
EmoCare
In-app purchases
PureCBT
- PureCBT Premium$14.99
EmoCare
No in-app purchases









