The Waves. vs Hold

Every craving follows the same arc: it rises, peaks, and dissolves on its own. Always. In about ninety seconds. Ancient monks called this vedana — the wave nature of desire. Modern neuroscience confirmed it. You don't need willpower. You just need to stay with it a little longer than feels comfortable. The Waves is a single-purpose meditation tool. When a craving hits — for food, your phone, a cigarette, anything — open the app and touch to begin. Ninety seconds of guided awareness. That's it. WHAT HAPPENS IN 90 SECONDS • A gentle countdown with body-scan prompts guides your attention • Ocean sounds shift as the wave builds and passes • A singing bowl marks the beginning and end • Subtle haptic feedback anchors you in the moment THE PRACTICE Most of us experience desire as a command. The Waves treats it as data. Commands demand action, but data invites investigation. You cannot remove the craving. You can change your relationship to it. That is the only variable. And it is enough. The wave always passes. You only have to watch.

Hold is a gentle urge interruption system for emotional eating and cravings. When an urge hits, you don't have to give in to autopilot or white-knuckle it. Hold will predict when the urge will hit and notify you. Open Hold, start a guided pause, and let the moment pass with you in control. HOW IT WORKS • Start a Hold the second a craving shows up • Ride out a calm, guided 10-minute pause — it keeps counting even if you put your phone down • Name what you're really feeling: stress, boredom, loneliness, tiredness, or reward • Choose a comfort swap and log what happened • Watch your patterns take shape over time WHY IT HELPS Most snacking isn't about hunger — it's about a feeling. Hold helps you notice the trigger, create a little space, and build a calmer relationship with food, one pause at a time. Regain self trust with food through Hold HOLD PLUS • Unlimited Holds, any time • Full exercise + danger window notification system • Weekly recap and charts • Personal risk map — your most vulnerable days and times • Trigger analysis and reset effectiveness • 8-week progress trends Hold Plus is an auto-renewing subscription (weekly or yearly) or a one-time lifetime purchase. Payment is charged to your Apple Account at confirmation. Subscriptions renew automatically unless turned off at least 24 hours before the end of the period, and can be managed in your Apple Account settings. Hold is a mindfulness support tool, not a medical or mental health treatment, and not a substitute for professional advice, diagnosis, or care. If you're struggling with compulsive behaviors or an eating disorder, please consult a qualified healthcare professional. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://holdprivacy.netlify.app