Conscious vs Knockoff
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Conscious
Discover the ethical impact of companies with detailed breakdowns on environmental, human, and transparency factors. Explore organized campaigns and join boycotts that align with your values, all while seeing the sources behind every score.
- Company ethics ratings
- Environmental impact scores
- Human impact scores
- Transparency breakdowns
- Boycott campaigns
- Parent company ownership
- Community reactions
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Conscious Spend helps you understand the real-world impact of companies. Search any brand to see an overall grade along with detailed breakdowns across Environmental Impact, Human Impact, and Transparency. Each profile includes green flags and red flags, parent company ownership, company certifications, and recent news so you can stay informed on what's happening right now. You can also explore the sources behind every score, giving you full transparency into how each grade is determined. Conscious Spend also helps you turn your values into action with Boycotts. Explore organized campaigns around causes like Palestine, Sudan, ICE divestment, and corporate ethics, and see every company involved in one place. Each listing is attributed to the advocacy organization that named it, along with its stated reason and cited sources, so you always know where the information comes from. Discover the everyday brands tied to parent companies on a list, join the boycotts that matter to you, and keep track of them all in My Boycotts. You can also react alongside the community to see how others feel about a brand, and share campaigns to spread the word. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Knockoff
This Safari extension helps you avoid counterfeit and low-quality products on Amazon. It identifies and filters out suspicious brands, allowing you to see only reputable ones. Customize your filtering experience with multiple levels and personal blocklists.
- Hides, dims, or labels flagged listings
- Filters sponsored listings
- Three filter levels: Relaxed, Standard, Strict
- Allowlist and blocklist functionality
- One-click misclassification reporting
- Works on iPhone, iPad, and Mac
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Amazon is flooded with trademark-squat "brands": random strings like SZHLUX, HORUSDY, and LATTOOK, registered at the USPTO purely to unlock Amazon Brand Registry. They sell commodity goods with no company, no warranty, and no reputation behind them. Knockoff is a Safari extension that appraises every listing's brand right in your Amazon search results and hides, dims, or labels the junk, so what's left is brands with a reputation to lose. Works on iPhone, iPad, and Mac. Featured in Fast Company, Gizmodo, 404 Media, PC Gamer, Yahoo, and Lifehacker. HOW IT WORKS • Every brand is checked against a curated register of established brands, refreshed daily. • Unknown names are scored on the linguistic signature of pseudo-brands: all-caps squat-length strings, vanishing vowels, unpronounceable consonant runs. • Your allowlist and blocklist override everything. FEATURES • Hide, dim, or label flagged listings, with a one-click reveal. • Optionally hide Amazon's paid "Sponsored" listings too (off by default). • Three filter levels: Relaxed, Standard, Strict. • Trust or block any brand in one click, right from the results. • One-click misclassification reporting that improves the shared lists for everyone. PRIVATE BY DESIGN Knockoff works only on Amazon pages. It has no access to your browsing history and never sees the other sites you visit. The brand appraisal runs locally on your device. No accounts, no profiles, nothing tied to you. Two features send data. Both are on by default, and both can be switched off in settings: seller country sends seller IDs, so it can show where a seller is based; and Help pick US alternatives sends the product pages you open, so we know which products people want US alternatives for. A stored row records that a product was viewed N times, never who viewed it. Never sent: your searches, your orders, or anything you type into a page. Reports stay opt-in and anonymous. Full detail: knockoff.co/privacy Free. Works on 23 Amazon marketplaces worldwide, including amazon.com, .ca, .co.uk, .de, .fr, .co.jp, .in, and .com.au. To turn it on: enable Knockoff in Safari's Extensions settings and allow it on Amazon. Search as usual, and the junk brands drop out.
Screenshots
Verdict
The clearest difference is rating: Conscious at 4.8 against Knockoff's 3.8. Conscious also leads on ratings volume (777 vs 9) and chart position (#13 vs unranked). Knockoff's advantage is in-app purchases (none vs 16) and review sentiment (75% vs 48%). On price, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Conscious sells 16 in-app purchases, starting at $4.99 per month. Knockoff asks for nothing beyond the download.
Conscious holds the better App Store score, 4.8 against 3.8. That said, the two scores are not equally well evidenced: Conscious has 777 ratings behind it against 9, so its average is the more settled of the two. Written reviews complicate that: 48% of Conscious's written reviews are positive against 75% of Knockoff's, so the app with the better star average is not the one people write more warmly about.
Both ship on a similar rhythm, roughly weekly. The most recent releases landed on October 29, 2026 and October 28, 2026 respectively.
| Parameter | Conscious | Knockoff |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (777 ratings) — better | 3.8 (9 ratings) |
| Positive reviews | 48.1% of reviews | 75.0% of reviews — better |
| Number of ratings | 777 — better | 9 |
| Update frequency | Weekly | Weekly |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #13 — better | — |
| Devices | iPhone | iPhone, iPad, iPod, Mac — better |
| Requires iOS | 17.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 65 MB | 1 MB |
| Age rating | 4+ | 4+ |
| Developer | Farran Ventures LLC | Ordinary Systems, LLC |
Customer experience
Conscious
Knockoff
In-app purchases
Conscious
- Member Monthly3 Days trial$4.991 Month
- Member Yearly$5.001 Year
- Member Monthly$9.991 Month
Show 13 moreShow fewer
- Member Monthly$10.001 Month
- Member Yearly$10.001 Year
- Member Monthly$12.991 Month
- Member Monthly$14.991 Month
- Member Yearly$15.001 Year
- Member Monthly$19.991 Month
- Member Yearly$20.001 Year
- Member Yearly$25.001 Year
- Member Yearly$30.001 Year
- Member Yearly3 Days trial$34.991 Year
- Member Yearly$35.001 Year
- Member Yearly$39.991 Year
- Member Yearly$44.991 Year
Knockoff
No in-app purchases









