Unloop vs Initiation

When OCD pulls, you have seconds to decide. Unloop is built for that moment — not for meditation, not for journaling, not for reading about anxiety. Just a fast path to interrupt the loop and leave. HOW IT WORKS Tap "I'm stuck" when you feel the urge. Pick what you're pulled to do — Check, Wash, Review, Ask, Search, Repeat. Wait 10 seconds with the countdown. Log what happened. Done. Total time: under 20 seconds. One hand. No typing. WHY IT'S DIFFERENT Most mental health apps weren't built for crisis moments. They're too slow, too wordy, designed for calm reflection — not the 10 seconds before a compulsion. Unloop is the opposite. No guided meditations. No multi-step breathing exercises. No long onboarding. Just one button, one action, and a quiet exit. NO REASSURANCE. NO JUDGMENT. Unloop never tells you your fear is irrational. It never says "you're safe" or "nothing bad happened." False reassurance makes OCD worse — and we know that. Instead, the app helps you notice the urge, delay the response by 10 seconds, and log what happened. That's ERP in practice: not suppressing the thought, just not acting on it right now. PATTERN AWARENESS — QUIETLY, OVER TIME After a few episodes, Unloop starts showing you where your loops happen — what triggers them, when they spike, which urges are easier to delay. No raw episode counts. No totals. Just quiet insights. "Most of your loops happen on weekday mornings." "Delaying is working — your average wait time has increased." BUILT AGAINST COMPULSION BY DESIGN The app will never show you a streak. It won't guilt you if you don't open it. It won't celebrate when you resist. Those things can become rituals themselves. Unloop is built to be used less over time, not more. That's the point. WHAT'S FREE — FOREVER The crisis flow is free forever. No trial, no paywall on the button that matters most. You can log unlimited episodes, see your 5 most recent sessions, get 2 pattern insights, and use all built-in action chips — no payment required. UNLOOP PRO Pro unlocks your full 90-day session history, complete pattern insights — resistance trends, time-of-day patterns, and weekly summaries — plus custom action chips to define your own compulsions and notification preferences. 7-day free trial included. Cancel anytime from Settings → Subscriptions. — Unloop is not a therapy replacement. It is a behavioral tool aligned with ERP principles. If you need clinical support, please contact a qualified mental health professional. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

You know what you need to do. You just can't make yourself start. The email. The appointment. The project that's been sitting there for two weeks. You've thought about it all day. You've opened it twice. You know it's not hard. You still can't begin. That's not laziness. That's not a character flaw. That's your brain running on a different operating system and it just needs the right signal to initiate, not more willpower. The Initiation App figures out what's actually in the way. The moment you think "I need to do ___" open the app and write it down before your brain loses it. Then The Initiation App takes over. It identifies which specific blocker is stopping you: -The task feels too big to hold in your head -There's no clear first step -It has to be perfect or it doesn't feel worth starting -There's no urgency signal -Your brain can't generate enough pull to begin Then it delivers a targeted intervention designed for exactly that blocker and pairs your task with a dopamine reward matched to your energy level. Not a generic "treat yourself." A specific, low friction signal your brain can actually use. The whole sequence takes under 90 seconds. By the end, you tap "I'm ready — let's go." And you go. No shame. No streaks you can fail. No productivity bro energy. The Initiation App is designed for the moment you're already overwhelmed which means every screen is calm, every interaction is fast, and nothing requires you to already be focused or regulated to use it. Built for ADHD brains. Useful for anyone who knows exactly what they need to do and can't seem to begin. Your data stays yours. No ads. No data selling. Your task descriptions, blocker history, and session data exist to help you not to be monetized. What's included: Free — 3 sessions to try the full experience · No credit card required Base Monthly ($6.99/month) — Unlimited sessions · Dopamine pairing · Full access Base Annual ($59.99/year) — Everything in Base · 2 months free · Best value "I literally cannot make myself start." "Once I start, I'm fine. I just can't start." "I know exactly what I need to do. I can't do it." If any of those sound familiar then this app was built for you. Terms of Use: https://www.theinitiationapp.com/terms.html