Auto Reply vs MagicDM
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Auto Reply
Automate Instagram engagement and grow your page. This tool uses the official API to auto-respond to comments, DMs, and story replies with customizable keywords and templates. Manage multiple accounts and track performance with detailed analytics.
- Automated replies for comments, DMs, and story replies
- Keyword triggers for specific responses
- Clickable links and buttons in DMs
- Multiple templates per rule with random selection
- Follower-only mode to encourage follows
- Multi-account management
- Detailed analytics and logs
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Automate your Instagram engagement and grow your page. Auto Reply connects to your Instagram Business account through Meta's official Instagram API and automatically responds to comments, DMs, and story replies. Set your keywords, choose your templates, and let Auto Reply handle the rest. How it works, 3 simple steps: Connect your Instagram Business account Set your keywords and message templates Auto Reply responds automatically. That's it. Smart automation features: Reply to comments, DMs, and story replies, or all at once Keyword-based triggers: respond only when specific words are mentioned Send clickable links and call-to-action buttons via DM Multiple templates per rule, one is picked at random for natural conversations Reply only to selected posts, choose exactly which content to automate Grow your followers: Followers-only mode: reply exclusively to your followers and encourage others to follow you first Boost engagement by responding to comments within seconds Each user receives only 1 reply per 24 hours, no spam, ever Manage multiple accounts: Connect and manage multiple Instagram Business accounts from one app Set different rules and templates for each account Built with the Instagram API from Meta: All actions run through Meta's approved API endpoints and permissions Secure OAuth login, we never see or store your password You can disconnect your account at any time Free to start: 250 free credits every month, each comment or DM reply uses just 1 credit Upgrade to Pro or Business for more credits and accounts Analytics & insights: Track total replies, DMs sent, and credits used View detailed reply logs for every automated response Daily summary notifications to stay informed Auto Reply is an independent app and is not affiliated with, endorsed by, or sponsored by Meta or Instagram. Instagram is a trademark of Meta Platforms, Inc. Privacy Policy: https://insta-reply.com/privacy Terms of Use: https://insta-reply.com/terms
MagicDM
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MagicDM helps creators, coaches, agencies, and small businesses turn Instagram engagement into organized, automated conversations. Connect an eligible Instagram professional account through Meta’s official authorization flow, then create automations for comments and inbound DM keywords. MagicDM can send configured replies and private messages, capture leads, and help you understand what happened after each interaction. WHAT YOU CAN DO • Build comment-to-DM and keyword-triggered automations • Choose posts, keywords, replies, opening messages, follow-up steps, media, and buttons • Review your dashboard, campaign activity, message delivery, clicks, and conversion signals • Manage conversations, contacts, and leads in one place • Create and share trackable Smart Links • Export contact data when needed • Use AI-assisted message variations while keeping final control over what gets published • Switch between supported Instagram accounts and workspaces based on your plan BUILT FOR RELIABLE, HUMAN COMMUNICATION MagicDM uses official Meta platform capabilities. It is not a tool for scraping, auto-following, auto-liking, or sending unsolicited mass cold DMs. You choose the triggers, content, and rules before an automation is published. Safety controls help reduce duplicate or unwanted sends. MOBILE-FIRST CONTROL Monitor performance, manage automations, review inbox conversations, export leads, and update settings from your iPhone. The app uses MagicDM’s shared production service so your workspace stays consistent across mobile and web. PRIVACY AND CONTROL We do not sell your personal information or your audience’s data. You can disconnect Instagram, delete automations, export data, and request account deletion. See our Privacy Policy and Terms in the app or at magicdm.app. A MagicDM account and an eligible Instagram professional account are required for Instagram automation features. Feature availability and usage limits may depend on your plan and Meta platform eligibility.
Screenshots
Verdict
The clearest difference is in-app purchases: MagicDM at none against Auto Reply's 6. MagicDM also leads on ads (none vs shown) and update cadence (every 2 days vs every 10 days). On price, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Auto Reply sells 6 in-app purchases, starting at $4.99 per 7 days. MagicDM asks for nothing beyond the download.
Auto Reply ships an update every 10 days, MagicDM every 2 days. The most recent releases landed on September 24, 2026 and September 25, 2026 respectively.
| Parameter | Auto Reply | MagicDM |
|---|---|---|
| Price | Free | Free |
| Rating | 3.0 (2 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 2 — better | — |
| Update frequency | Every 10 days | Every 2 days — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 | 15.0 |
| Further details — not scored | ||
| Size | 34 MB | 12 MB |
| Age rating | 4+ | 4+ |
| Developer | Orion Dijital Pazarlama ve Kozmetik Limited Sirketi | Abhinav Ranjan Jha |
In-app purchases
Auto Reply
- Pro Weekly$4.997 Days
- Pro Monthly$9.991 Month
- Business Weekly$9.997 Days
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- Business Monthly$29.991 Month
- Pro Yearly$59.991 Year
- Business Yearly$199.991 Year
MagicDM
No in-app purchases





