iFORMA vs HeightLab
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
iFORMA
This AI-powered fitness coach creates personalized training plans for over 88 sports. It offers sport-specific workouts with illustrated exercises, smart nutrition guidance, and progress tracking. Your data is kept private by design.
- Personalized AI workout plans for 88+ sports
- Sport-specific exercises with illustrations
- AI-generated meal ideas with calorie/macro tracking
- Progress tracking (PRs, strength, body metrics)
- Apple Health integration
- Adaptive training plans with deloads and recovery
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iFORMA builds your training program the way a strength and conditioning coach would — periodized, sport-specific, structured around your goals. Not a rep counter. Not a workout-of-the-day. A real program. WHAT MAKES iFORMA DIFFERENT Most fitness apps give you the same workouts whether you do Brazilian jiu-jitsu, archery or powerlifting. iFORMA doesn't. Choose from 98 sports and iFORMA builds a program for your discipline — day types, training phases and session lengths calibrated to what your sport actually demands. PERIODIZED TRAINING THAT PROGRESSES Six-week cycles, built on ACSM and NSCA periodization guidelines: • Foundation — build your base • Volume — increase training capacity • Hypertrophy — muscle development • Variation — prevent plateaus • Strength — peak performance • Deload — structured recovery Each cycle flows into the next. Your training advances instead of repeating. TRAIN WITH GUIDANCE, NOT GUESSWORK • Audio coaching through your headphones, hands-free • Start and end positions with full written form guidance • Instructions, form tips and target muscles for every exercise ASK DJINN Djinn is your in-app coach. Ask it to adjust today's workout, reshape your meal plan around what you actually eat, or explain why a session is built the way it is — answered in the chat, in your language. ON YOUR WRIST Pair iFORMA with Apple Watch and train hands-free. Your day's workout, exercise images, form guidance and audio coaching — on your wrist. Heart rate and Apple Health are built in, and everything syncs back to your phone. NUTRITION THAT MATCHES YOUR TRAINING Tell iFORMA how you eat and it never suggests otherwise: • 12 dietary preferences — Halal, Kosher, Vegan, Vegetarian, Pescatarian, Paleo, Keto, low-carb, low-fat, low-sodium, diabetic-friendly and FODMAP-free • 12 allergies — gluten, dairy, eggs, peanuts, tree nuts, fish, shellfish, soy, sesame, sulfites, fructose and more. Tick it once and it is never suggested again • 9 fasting protocols — 16:8, 18:6, 20:4, 14:10, evening windows, Ramadan and custom • Daily calorie and macro targets aligned to your training phase • Water tracking, eating windows and meal history TRAINS AROUND YOUR BODY Lower back pain. Knee, shoulder, neck or wrist injury. Hip replacement. Heart condition. High blood pressure. Pregnancy. Epilepsy. Diabetes. Osteoporosis. Asthma. Tell iFORMA and your program is built around it. WEARABLES — FREE TO CONNECT iFORMA reads your data through Apple Health — nothing extra to buy. Connect Garmin, Whoop, Oura, Fitbit, Polar, Withings, Coros, Amazfit, Ultrahuman, Wahoo or Suunto and your sleep, heart rate and recovery feed into your training. Optional — iFORMA works fully without one. BUILT FOR EVERY ATHLETE, IN YOUR LANGUAGE iFORMA speaks 44 languages, switchable any time in your profile. The App Store lists pages in a limited set, so this page appears in 34 — the other ten are fully supported in the app: Bengali, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu and Urdu. Right-to-left supported. EVERYBODY HAS THE RIGHT TO EXERCISE iFORMA runs a scholarship program for athletes who need support. If cost is the only thing between you and training, reach out — no promotion required, no strings. FEATURES • Equipment-aware — filters exercises to what you actually have • Rest timer, personal records, and habit tracking • Morning check-ins — sleep, energy and readiness before you train • Family plans — everyone gets their own program. Pick 2 plans: each member trains two sports SUBSCRIPTION iFORMA PRO unlocks the full training engine: • Monthly: $9.99/mo • Annual: $109.99/yr Payment is charged to your Apple ID at confirmation of purchase. Subscription renews automatically unless auto-renew is turned off at least 24 hours before the end of the current period. Manage or turn off auto-renewal in your Apple ID settings. Privacy Policy: https://formaapp.co/privacy Terms of Use (EULA): https://formaapp.co/terms
HeightLab
This app guides users through personalized exercises, nutrition tracking, and sleep optimization to support their growth journey. It offers daily habit tracking and progress monitoring with smart reminders to help users stay consistent and improve their lifestyle.
- Personalized growth plans
- Guided exercise library
- AI workout guidance
- Nutrition tracking
- Sleep optimization
- Daily habit tracking
- Progress reports
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HeightLab helps you build better daily habits that support your growth journey through personalized exercises, nutrition tracking, sleep optimization, posture improvement, and progress monitoring. Create your personalized plan based on your profile and receive daily guidance tailored to your goals. Track your progress over time with detailed insights, complete guided workouts, develop healthy routines, and stay motivated with smart reminders designed to keep you consistent. HeightLab combines all the essential tools you need in one place, making it easier to stay focused on your long-term goals and improve your daily lifestyle. **Please Note:** HeightLab is a subscription-based application. A Premium subscription is required to access the app's features and content. ### Unlock HeightLab Premium • Personalized growth plans • Complete guided exercise library • AI workout guidance • Nutrition tracking and meal planning • Sleep optimization tools • Daily habit tracking • Height progress reports and analytics • Future premium content and feature updates Subscribe to HeightLab Premium to unlock the full experience and access all current and upcoming premium features. ### Subscription Information Payment will be charged to your Apple ID account at confirmation of purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current billing period. Your account will be charged for renewal within 24 hours prior to the end of the current subscription period. Subscriptions can be managed and auto-renewal can be turned off at any time from your App Store Account Settings after purchase. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://heightlab.pro/privacy Eula: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is monetization model: iFORMA at free with in-app purchases against HeightLab's subscription. iFORMA also leads on iOS requirement (15.1 vs 17.0). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. iFORMA sells 10 in-app purchases, starting at $17.99 per month and HeightLab sells 4 in-app purchases, starting at $5.99 per 7 days. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 5.0 for iFORMA against 5.0 for HeightLab. Both are backed by a comparable volume of ratings — 1 and 1 respectively.
| Parameter | iFORMA | HeightLab |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) | 5.0 (1 ratings) |
| Number of ratings | 1 | 1 |
| Update frequency | Every 4 days | — |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases — better | Subscription |
| Devices | iPhone, iPod, Apple Watch — better | iPhone, iPad |
| Requires iOS | 15.1 — better | 17.0 |
| Further details — not scored | ||
| Size | 116 MB | 21 MB |
| Age rating | 12+ | 4+ |
| Developer | FORMA LABS LLC | Adam Kurt |
Customer experience
iFORMA
HeightLab
In-app purchases
iFORMA
- Family (2 Members)7 Days trial$17.991 Month
- Family (3 Members)7 Days trial$25.991 Month
- Family (4 Members)7 Days trial$32.991 Month
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- Elite Bodybuilder7 Days trial$39.991 Month
- Family (2 Members) (Annual)7 Days trial$214.991 Year
- Postnatal Recovery (Annual)7 Days trial$249.001 Year
- Family (3 Members) (Annual)7 Days trial$309.991 Year
- Family (4 Members) (Annual)7 Days trial$394.991 Year
- Elite Bodybuilder Annual7 Days trial$399.991 Year
- FORMA Access$9.99
HeightLab
- HeightLab Pro3 Days trial$5.997 Days
- HeightLab Pro3 Days trial$9.991 Month
- HeightLab Premium3 Days trial$19.991 Year
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- HeightLab Pro3 Days trial$29.991 Year









