Affinitiv SmartLane vs MDL Mobile
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Affinitiv SmartLane
Enhance your service lane operations with this application that connects to your customer database. It streamlines check-ins, simplifies inspections, and boosts service orders.
- Speed up check-ins
- Simplify inspections
- Increase ROs
- AutoBook scheduling
- Customer database integration
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Bring your service lane to the next level. SmartLane is an easy-to-use application that ties directly into your Affinitiv customer database and puts the power of AutoBook scheduling right in your hands. • Speed up check-ins • Simplify inspections • Increase your ROs Note: Use of this app requires an active Affinitiv subscription.
MDL Mobile
This app enables retail vehicle dealership staff to manage inventory and service vehicles using RFID, LPR, and Bluetooth technologies. It provides real-time event notifications, vehicle lot mapping, and integration with industry partners to enhance dealership operations and customer service.
- RFID, LPR, and Bluetooth vehicle tracking
- Assign RFID & Bluetooth tags to vehicles
- Push notifications for events
- Graphical mapping of vehicle lots
- Integration with industry partners
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The MDL autoMation Mobile app provides retail vehicle dealership staff with access to MDL's core functionality rendered by RFID, LPR and Bluetooth technologies (MDL Bloodhound). MDL mobile apps are designed to be flexible and easy to use. Push notifications of events keep you informed instead of having to call or walk around for status. Additionally this app gives any dealership employee the power to easily assign RFID & Bluetooth tags to service or inventory vehicles, thus increasing the number of tagged vehicles in their customer fleet and improving the overall functionality of their MDL system. This app also provides graphical mapping of vehicle lots for vehicle location and integration with MDL's partners such as AutoAlert, automotiveMastermind, TSD, and KeyPer Systems. --- About MDL autoMation™ (MDL) MDL is the country’s leader in providing total process improvement through Instant Guest Recognition & Messaging using Radio Frequency Identification (RFID) and License Plate Recognition technologies (LPR) through its Service Drive Concierge™ program. MDL’s Bloodhound™ Bluetooth beacon solution provides both Sales and Service departments with affordable vehicle location management. Dispatch Master effectively manages the movement operation of guest or inventory vehicles from any origin and destination point in a dealership. MDL systems are installed in leading U.S. dealerships enabling a ‘Ritz Carlton’ level of service, increased customer retention, improved CSI / SSI, and sales opportunities. MDL is fully integrated with leading industry partners in CRM, Sales Analytics, Service iPads, TSD Loaner Management, Tire Scan, Customer Loyalty, and Guest Messaging (CIM). ---
Screenshots
Verdict
Affinitiv SmartLane and MDL Mobile both sit at 3.1 stars, but that hides the real split: 33% of Affinitiv SmartLane's written reviews are positive against 0% of MDL Mobile's. Affinitiv SmartLane also leads on ratings volume (20 vs 6). MDL Mobile's advantage is device support (3 vs 1) and iOS requirement (13.0 vs 15.6). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 3.1 for Affinitiv SmartLane against 3.0 for MDL Mobile. Both are backed by a comparable volume of ratings — 20 and 6 respectively. Written reviews are what separate them: 33% of Affinitiv SmartLane's written reviews are positive against 0% of MDL Mobile's.
Affinitiv SmartLane ships an update every 2 months, MDL Mobile every 3 months. Both last shipped on November 1, 2026.
| Parameter | Affinitiv SmartLane | MDL Mobile |
|---|---|---|
| Price | Free | Free |
| Rating | 3.1 (20 ratings) — better | 3.0 (6 ratings) |
| Positive reviews | 33.3% of reviews — better | 0.0% of reviews |
| Number of ratings | 20 — better | 6 |
| Update frequency | Every 2 months — better | Every 3 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPad | iPhone, iPad, iPod — better |
| Requires iOS | 15.6 | 13.0 — better |
| Further details — not scored | ||
| Size | 37 MB | 7 MB |
| Age rating | 4+ | 4+ |
| Developer | Loop, LLC | MyDealerLot (MDL) |
Customer experience
Affinitiv SmartLane
MDL Mobile
In-app purchases
Affinitiv SmartLane
No in-app purchases
MDL Mobile
No in-app purchases
Questions
Is Affinitiv SmartLane free?
Is MDL Mobile free?
Which has better reviews, Affinitiv SmartLane or MDL Mobile?
Do Affinitiv SmartLane or MDL Mobile have ads?
Which is updated more often, Affinitiv SmartLane or MDL Mobile?
Other comparisons
