MDL Mobile vs Service Flex
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MDL Mobile
This app enables retail vehicle dealership staff to manage inventory and service vehicles using RFID, LPR, and Bluetooth technologies. It provides real-time event notifications, vehicle lot mapping, and integration with industry partners to enhance dealership operations and customer service.
- RFID, LPR, and Bluetooth vehicle tracking
- Assign RFID & Bluetooth tags to vehicles
- Push notifications for events
- Graphical mapping of vehicle lots
- Integration with industry partners
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The MDL autoMation Mobile app provides retail vehicle dealership staff with access to MDL's core functionality rendered by RFID, LPR and Bluetooth technologies (MDL Bloodhound). MDL mobile apps are designed to be flexible and easy to use. Push notifications of events keep you informed instead of having to call or walk around for status. Additionally this app gives any dealership employee the power to easily assign RFID & Bluetooth tags to service or inventory vehicles, thus increasing the number of tagged vehicles in their customer fleet and improving the overall functionality of their MDL system. This app also provides graphical mapping of vehicle lots for vehicle location and integration with MDL's partners such as AutoAlert, automotiveMastermind, TSD, and KeyPer Systems. --- About MDL autoMation™ (MDL) MDL is the country’s leader in providing total process improvement through Instant Guest Recognition & Messaging using Radio Frequency Identification (RFID) and License Plate Recognition technologies (LPR) through its Service Drive Concierge™ program. MDL’s Bloodhound™ Bluetooth beacon solution provides both Sales and Service departments with affordable vehicle location management. Dispatch Master effectively manages the movement operation of guest or inventory vehicles from any origin and destination point in a dealership. MDL systems are installed in leading U.S. dealerships enabling a ‘Ritz Carlton’ level of service, increased customer retention, improved CSI / SSI, and sales opportunities. MDL is fully integrated with leading industry partners in CRM, Sales Analytics, Service iPads, TSD Loaner Management, Tire Scan, Customer Loyalty, and Guest Messaging (CIM). ---
Service Flex
Streamline service workflows with this mobile tool designed for advisors. Handle routine tasks, capture video, and receive tailored recommendations directly from your phone or tablet. It integrates with specific dealership management systems.
- Streamline service workflows
- Handle routine tasks on mobile
- Versatile video capture
- Tailored service recommendations
- Device-agnostic functionality
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Service Flex - Advisor from Reynolds and Reynolds streamlines your service workflow by allowing advisors to seamlessly handle routine tasks from their phones or tablets. With device-agnostic functionality, Service Flex brings you versatile video capture and tailored service recommendations, no matter where you work. Service Flex - Advisor is part of Reynolds Retail Management System and is available exclusively for ERA-IGNITE with Advanced Service from Reynolds.
Screenshots
Verdict
The clearest difference is rating: Service Flex at 4.2 against MDL Mobile's 3.0. Service Flex also leads on update cadence (monthly vs every 3 months). MDL Mobile's advantage is iOS requirement (13.0 vs 15.0). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Service Flex holds the better App Store score, 4.2 against 3.0. Both are backed by a comparable volume of ratings — 6 and 5 respectively.
MDL Mobile ships an update every 3 months, Service Flex monthly. The most recent releases landed on October 4, 2026 and October 10, 2026 respectively.
| Parameter | MDL Mobile | Service Flex |
|---|---|---|
| Price | Free | Free |
| Rating | 3.0 (6 ratings) | 4.2 (5 ratings) — better |
| Positive reviews | 0.0% of reviews | — |
| Number of ratings | 6 — better | 5 |
| Update frequency | Every 3 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 13.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 7 MB | 112 MB |
| Age rating | 4+ | 4+ |
| Developer | MyDealerLot (MDL) | The Reynolds and Reynolds Company and its affiliates |
Customer experience
MDL Mobile
Service Flex
In-app purchases
MDL Mobile
No in-app purchases
Service Flex
No in-app purchases









