MobileXRM vs MyRITS
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MobileXRM
This mobile application provides dealership users with essential CRM functionalities on their smartphones. It offers real-time access to customer data, inventory, leads, and follow-ups, enabling sales on the go and freeing users from their desks.
- Real-time customer data access
- Inventory management
- Follow-up tracking
- Internet lead management
- Opportunity measurement
- Mobile sales enablement
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MobileXRM is designed specifically for Smart Phones and the mobile platform and enables dealership users to stay connected and sell on the go. It has many of the key functionalities of CAR-Research's CRM, all in the palm of the hand and entirely mobile. MobileXRM provides instant access to real-time Customer Data, Inventory, Follow-ups, Internet Leads and more. It enables Real-time opportunity measurement including; How many Internet Leads, Emails, Appointments, Sales Process, etc. It completely unchains the user from their desk.
MyRITS
This business application connects dealership associates to their telephone system, enabling customer interaction from any location. It helps track customer contacts and provides callback information, benefiting associates, customers, and dealerships.
- Mobile interaction with telephone system
- Customer contact tracking
- Dealership callback information
- Remote access for associates
- Compliance tracking for dealers
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Designed to work with your Reynolds Integrated Telephone System, the MyRITS application extends some of the most useful aspects of your telephone system to your mobile device. Dealership associates will be able to interact with customers from wherever they are as if they were at their normal workstations. MyRITS helps you track customer contact by mobile users and ensure that customers have dealership call back information at their fingertips. Dealership customers win because they get the attention they deserve. Dealership associates win because they get the information they need when they need it, wherever they need it. Dealers win because they can track compliance with dealership expectations and policies.
Screenshots
Verdict
The clearest difference is rating: MyRITS at 3.6 against MobileXRM's 2.3. MobileXRM's advantage is review sentiment (23% vs 0%) and update cadence (every 2 months vs every 5 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
MyRITS holds the better App Store score, 3.6 against 2.3. That said, the two scores are not equally well evidenced: MobileXRM has 45 ratings behind it against 7, so its average is the more settled of the two. Written reviews complicate that: 23% of MobileXRM's written reviews are positive against 0% of MyRITS's, so the app with the better star average is not the one people write more warmly about.
MobileXRM ships an update every 2 months, MyRITS every 5 months. The most recent releases landed on September 22, 2026 and July 18, 2026 respectively.
| Parameter | MobileXRM | MyRITS |
|---|---|---|
| Price | Free | Free |
| Rating | 2.3 (45 ratings) | 3.6 (7 ratings) — better |
| Positive reviews | 22.7% of reviews — better | 0.0% of reviews |
| Number of ratings | 45 — better | 7 |
| Update frequency | Every 2 months — better | Every 5 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 11.0 — better | 12.0 |
| Further details — not scored | ||
| Size | 31 MB | 12 MB |
| Age rating | 4+ | 4+ |
| Developer | CAR Research XRM | The Reynolds and Reynolds Company and its affiliates |
Customer experience
MobileXRM
MyRITS
In-app purchases
MobileXRM
No in-app purchases
MyRITS
No in-app purchases
