Vitality UK vs Moves +
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Vitality UK
Connect to your Vitality account to monitor your progress towards earning rewards. Link your activity tracker or Apple Health to earn points for items like coffee and cinema tickets. Discover partner benefits and manage your Vitality status.
- Track Vitality Programme progress
- Overview of Vitality products
- Earn points for Active Rewards
- Link Apple Health and activity trackers
- Track Vitality status
- Browse partner benefits
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Get connected to Vitality and track your progress towards Active Rewards on the go. Link your Apple Health and/or an activity tracker to the Vitality Member App to start earning points towards rewards, from a handcrafted drink with Caffè Nero to cinema tickets with ODEON or Vue, on us. The Vitality Member App allows you to: * Track Vitality Programme progress * Provide an overview of the products you have with Vitality * Track progress towards your Active Rewards including Caffè Nero and ODEON/Vue * Link multiple devices to track activity including Apple Health, Garmin, Polar, Withings and Fitbit * Track your Vitality status * Browse the other partner benefits available to you * Access to support areas for device linking * View articles from the latest magazine Collecting your activity data If you link Apple Health to the Vitality Member App, step data will be automatically sent to Vitality every 2 hours. Workouts and mindfulness activity data will be sent once the activity has been completed. Other connected devices (such as Garmin) will send activity data once the activity has been completed. Important Information You need to be a Vitality member to use this app. Log into the app using your Member Zone username and password. If you don’t have a Member Zone account yet, register on the app using your Vitality membership number.
Moves +
This app tracks your physical activity and rewards you with points for actions like running, walking, cycling, and swimming. Connect your existing fitness trackers to earn rewards such as coffee, clothing, and gym passes. Participate in challenges, earn badges, and compete with friends to stay motivated.
- Activity tracking and rewards
- Connects with popular fitness trackers
- Redeem points for rewards
- Activity challenges
- Earn badges for milestones
- Create and join groups
- Monthly leaderboard
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Get rewarded for your activity with the Moves+ app! Moves+ is an app that tracks and rewards you for the activity you do. Simply attach your tracking app or wearable device to your Moves+ account. Moves+ connects with the following trackers: - Apple Health - Garmin - Withings Health Mate App - Fitbit - Strava Rewards Build up points when you log running, walking, cycling and swimming activities. Exchange your points for a host of rewards including coffees, clothing and free gym passes! Challenges Compete in activity challenges to push yourself further and earn bonus points and prizes when you complete them. Badges Earn badges every time you achieve milestones in the app. Groups Stay social on Moves+ and create groups with your friends and set yourself some group goals to achieve together. Leaderboard See how you are doing compared to your friends by checking the monthly leaderboard. Will you be at the top this month?
Screenshots
Verdict
The clearest difference is update cadence: Vitality UK at every 3 weeks against Moves +'s every 2 months. Moves +'s advantage is review sentiment (22% vs 6%). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Vitality UK ships an update every 3 weeks, Moves + every 2 months. The most recent releases landed on September 24, 2026 and September 21, 2026 respectively.
| Parameter | Vitality UK | Moves + |
|---|---|---|
| Price | Free | Free |
| Rating | 3.6 (45 ratings) — better | — |
| Positive reviews | 5.9% of reviews | 21.6% of reviews — better |
| Number of ratings | 45 — better | — |
| Update frequency | Every 3 weeks — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, Apple Watch — better | iPhone |
| Requires iOS | 16.4 | 16.4 |
| Further details — not scored | ||
| Size | 219 MB | 55 MB |
| Age rating | 12+ | 4+ |
| Developer | Vitality Corporate Services Limited | OpenPlay |
Customer experience
Vitality UK
Moves +
User reviews
Vitality UK
From 45 App Store ratingsWhat we love
- 🚀 Motivating to stay active
- 🤝 Great policy with incentives
Room to improve
- 🐛 Inconsistent points tracking
- 🕰️ Slow and unreliable app
- 🔁 Constant login issues
- 🤖 Poor customer support
- 🎮 Childish 'find the dog' game
Moves +
From App Store reviewsWhat we love
- 🎯 Motivating challenges and rewards system
- 🏆 Incentivizes daily physical activity
- 💰 Free rewards and redeemable points
- 👥 Social competition with friends
- ⚡ Works well when functioning properly
Room to improve
- 🐛 Frequent syncing failures with fitness trackers
- 📉 Inaccurate step counting and activity recording
- 💔 Data loss and points disappearing
- 🔄 Requires daily app opening to sync properly
- 😤 Poor customer support and unresponsive team
Bugs and requests
Vitality UK
Reported bugs
3 issues- Missing workout and activity points
- Inability to complete health profile
- Frequent app crashes and freezes
Requested features
3 requests- Seamless integration with fitness apps
- Offline dashboard for points
- Automatic background syncing
Moves +
Reported bugs
14 issues- Steps not syncing from Apple Health
- Fitbit integration broken after recent updates
- Garmin Connect sync failures
- App crashes on launch
- Login verification emails not received
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- Password reset emails not arriving
- Activities only counting if app opened daily
- Missing entire days of activity data
- Points not updating to challenges despite completion
- Inaccurate step conversion to points
- Only recording one activity per day
- Vouchers not loading or appearing
- App freezing during update downloads
- Challenge bonuses not awarded to all users
Requested features
8 requests- Support for additional fitness trackers (Garmin, Polar, Oura)
- Bring back t-shirt and merchandise rewards
- Monthly gym membership reward tier
- Manual sync button for on-demand updates
- Allow challenge sign-up anytime, not just start of period
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- Support for gym workouts tracking
- Faster email verification process
- Better reward inventory management
In-app purchases
Vitality UK
No in-app purchases
Moves +
No in-app purchases









