Comparison

Vitality UK vs Moves +

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Vitality UK

Connect to your Vitality account to monitor your progress towards earning rewards. Link your activity tracker or Apple Health to earn points for items like coffee and cinema tickets. Discover partner benefits and manage your Vitality status.

Highlights
  • Track Vitality Programme progress
  • Overview of Vitality products
  • Earn points for Active Rewards
  • Link Apple Health and activity trackers
  • Track Vitality status
  • Browse partner benefits
Features
Read full description

Get connected to Vitality and track your progress towards Active Rewards on the go. Link your Apple Health and/or an activity tracker to the Vitality Member App to start earning points towards rewards, from a handcrafted drink with Caffè Nero to cinema tickets with ODEON or Vue, on us. The Vitality Member App allows you to: * Track Vitality Programme progress * Provide an overview of the products you have with Vitality * Track progress towards your Active Rewards including Caffè Nero and ODEON/Vue * Link multiple devices to track activity including Apple Health, Garmin, Polar, Withings and Fitbit * Track your Vitality status * Browse the other partner benefits available to you * Access to support areas for device linking * View articles from the latest magazine Collecting your activity data If you link Apple Health to the Vitality Member App, step data will be automatically sent to Vitality every 2 hours. Workouts and mindfulness activity data will be sent once the activity has been completed. Other connected devices (such as Garmin) will send activity data once the activity has been completed. Important Information You need to be a Vitality member to use this app. Log into the app using your Member Zone username and password. If you don’t have a Member Zone account yet, register on the app using your Vitality membership number.

About

Moves +

This app tracks your physical activity and rewards you with points for actions like running, walking, cycling, and swimming. Connect your existing fitness trackers to earn rewards such as coffee, clothing, and gym passes. Participate in challenges, earn badges, and compete with friends to stay motivated.

Highlights
  • Activity tracking and rewards
  • Connects with popular fitness trackers
  • Redeem points for rewards
  • Activity challenges
  • Earn badges for milestones
  • Create and join groups
  • Monthly leaderboard
Features
Read full description

Get rewarded for your activity with the Moves+ app! Moves+ is an app that tracks and rewards you for the activity you do. Simply attach your tracking app or wearable device to your Moves+ account. Moves+ connects with the following trackers: - Apple Health - Garmin - Withings Health Mate App - Fitbit - Strava Rewards Build up points when you log running, walking, cycling and swimming activities. Exchange your points for a host of rewards including coffees, clothing and free gym passes! Challenges Compete in activity challenges to push yourself further and earn bonus points and prizes when you complete them. Badges Earn badges every time you achieve milestones in the app. Groups Stay social on Moves+ and create groups with your friends and set yourself some group goals to achieve together. Leaderboard See how you are doing compared to your friends by checking the monthly leaderboard. Will you be at the top this month?

Screenshots

Vitality UK4 screens
Moves +4 screens

Verdict

The call

The clearest difference is update cadence: Vitality UK at every 3 weeks against Moves +'s every 2 months. Moves +'s advantage is review sentiment (22% vs 6%). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Vitality UK ships an update every 3 weeks, Moves + every 2 months. The most recent releases landed on September 24, 2026 and September 21, 2026 respectively.

Scorecard2 real differences · 8 level
Vitality UK versus Moves +: the parameters behind the verdict, then further details
ParameterVitality UKMoves +
PriceFreeFree
Rating3.6 (45 ratings) — better—
Positive reviews5.9% of reviews21.6% of reviews — better
Number of ratings45 — better—
Update frequencyEvery 3 weeks — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, Apple Watch — betteriPhone
Requires iOS16.416.4
Further details — not scored
Size219 MB55 MB
Age rating12+4+
DeveloperVitality Corporate Services LimitedOpenPlay

Customer experience

Vitality UK

All ratings45 ratings
Positive62.2%
Neutral4.4%
Negative33.3%
Written reviews1,059 reviews
Positive5.9%
Neutral8.5%
Negative85.6%

Moves +

Written reviews102 reviews
Positive21.6%
Neutral6.9%
Negative71.6%

User reviews

Vitality UK

From 45 App Store ratings

What we love

  • 🚀 Motivating to stay active
  • 🤝 Great policy with incentives

Room to improve

  • 🐛 Inconsistent points tracking
  • 🕰️ Slow and unreliable app
  • 🔁 Constant login issues
  • 🤖 Poor customer support
  • 🎮 Childish 'find the dog' game

Moves +

From App Store reviews

What we love

  • 🎯 Motivating challenges and rewards system
  • 🏆 Incentivizes daily physical activity
  • 💰 Free rewards and redeemable points
  • 👥 Social competition with friends
  • ⚡ Works well when functioning properly

Room to improve

  • 🐛 Frequent syncing failures with fitness trackers
  • 📉 Inaccurate step counting and activity recording
  • 💔 Data loss and points disappearing
  • 🔄 Requires daily app opening to sync properly
  • 😤 Poor customer support and unresponsive team

Bugs and requests

Vitality UK

Reported bugs

3 issues
  • Missing workout and activity points
  • Inability to complete health profile
  • Frequent app crashes and freezes

Requested features

3 requests
  • Seamless integration with fitness apps
  • Offline dashboard for points
  • Automatic background syncing

Moves +

Reported bugs

14 issues
  • Steps not syncing from Apple Health
  • Fitbit integration broken after recent updates
  • Garmin Connect sync failures
  • App crashes on launch
  • Login verification emails not received
Show 9 more
  • Password reset emails not arriving
  • Activities only counting if app opened daily
  • Missing entire days of activity data
  • Points not updating to challenges despite completion
  • Inaccurate step conversion to points
  • Only recording one activity per day
  • Vouchers not loading or appearing
  • App freezing during update downloads
  • Challenge bonuses not awarded to all users

Requested features

8 requests
  • Support for additional fitness trackers (Garmin, Polar, Oura)
  • Bring back t-shirt and merchandise rewards
  • Monthly gym membership reward tier
  • Manual sync button for on-demand updates
  • Allow challenge sign-up anytime, not just start of period
Show 3 more
  • Support for gym workouts tracking
  • Faster email verification process
  • Better reward inventory management

In-app purchases

None

Vitality UK

No in-app purchases

None

Moves +

No in-app purchases

Questions

Is Vitality UK free?
Vitality UK is free to download, with no in-app purchases.
Is Moves + free?
Moves + is free to download, with no in-app purchases.
Do Vitality UK or Moves + have ads?
Neither Vitality UK nor Moves + shows ads.
Which is updated more often, Vitality UK or Moves +?
Vitality UK ships an update every 3 weeks, and Moves + every 2 months. Most recently, Vitality UK was updated on September 24, 2026 and Moves + on September 21, 2026.

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