Comparison

Nu vs BookMark

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Nu

This app provides a comprehensive digital financial services platform, aiming to simplify banking and empower users. It offers a transparent and hassle-free experience for managing your complete financial journey, including accounts, credit, investments, and more, with human support available 24/7.

Highlights
  • Digital financial services platform
  • Credit card management
  • Loans and investments
  • Savings accounts
  • PIX and Cashback
  • 24/7 human support
Features
Currently charting
Read full description

The world's most loved digital banking platform, now also available in the US and many other countries. Nu is one of the largest digital financial services platforms in the world, already trusted and loved by over 140 million people. Powerful tech, elegant design, and premium products, with protection built into every step. For US customers, Nu offers: - An account where every dollar earns 3.50% APY* - Unlimited 1.5% cashback on your no-fee metal credit card - Real-time card management and fraud protection - Award-winning 24/7 customer support Nu is the recipient of numerous world-class awards, including, Forbes World's Best Banks, Time 100 Most Influential Companies, and Fast Company's Most Innovative Companies. ______________________________ In the United States, Nu is a financial technology company, not a bank. Banking services and the Nu Credit Card are provided by Lead Bank, Member FDIC. Lead Bank is the FDIC-insured bank. Deposit insurance covers the failure of an insured bank; certain conditions must be satisfied for deposit insurance to apply. Nu is a brand of Nu United States LLC. *Annual Percentage Yield (APY) is the percentage your balance earns over a year. Interest is paid to your account daily. The rate may change over time, but we’ll always show the current rate in the app. 3.50% Annual Percentage Yield (APY), current as of Sep 10, 2026. 1.5% cashback on eligible settled purchases; some transaction types and merchant categories don't qualify. See Cashback Program Agreement.

About

BookMark

Features
Read full description

Welcome to BookMark! • Track income and expenses across multiple accounts • Set monthly budgets and get instant progress updates • Beautiful statistics: pie, bar, and trend charts • Manage accounts: cash, cards, e-wallets, and more • Fast, offline-first, and private — your data stays on your device We're just getting started. Tell us what you'd love to see next.

Screenshots

Nu4 screens
BookMark4 screens

Verdict

The call

The clearest difference is ads: BookMark at none against Nu's shown. Nu's advantage is update cadence (weekly vs every 3 weeks) and chart position (#174 vs unranked). On price, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Nu ships an update weekly, BookMark every 3 weeks. The most recent releases landed on October 29, 2026 and October 10, 2026 respectively.

Scorecard4 real differences · 7 level
Nu versus BookMark: the parameters behind the verdict, then further details
ParameterNuBookMark
PriceFreeFree
Rating4.8 (26K ratings) — better—
Positive reviews51.5% of reviews—
Number of ratings26K — better—
Update frequencyWeekly — betterEvery 3 weeks
AdsYesNo — better
In-app purchasesNoNo
MonetizationFree with in-app purchases—
Best chart rank#174 — better—
DevicesiPhone, iPodiPhone, iPad
Requires iOS15.0 — better17.6
Further details — not scored
Size239 MB3 MB
Age rating4+12+
DeveloperNU PAGAMENTOS S/A INSTITUICAO DE PAGAMENTOHong Anh Tran

Bugs and requests

Nu

Reported bugs

4 issues
  • App freezes on startup
  • Timed out during account creation
  • Unable to access account after password reset
  • Incorrect transaction history display

Requested features

5 requests
  • Apple Pay integration
  • Improved transaction categorization
  • Ability to increase credit limit manually
  • Support for international users
  • Dark mode option

BookMark

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Nu

No in-app purchases

None

BookMark

No in-app purchases

Questions

Is Nu free?
Nu is free to download, with no in-app purchases.
Is BookMark free?
BookMark is free to download, with no in-app purchases.
Do Nu or BookMark have ads?
Nu shows ads; BookMark does not.
Which is updated more often, Nu or BookMark?
Nu ships an update weekly, and BookMark every 3 weeks. Most recently, Nu was updated on October 29, 2026 and BookMark on October 10, 2026.

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