AppChoices vs Privacy Management
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AppChoices
Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.
- Control interest-based advertising
- Limit cross-app data collection
- Opt out of personalized ads
- Transparency with participating companies
- Choose all companies with one click
- Device ID-based choice tool
- Token ID-based choice (beta)
Read full descriptionHide full description
Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0
Privacy Management
Manage your personal information held by AppLovin. Access or delete data shared through mobile apps that display AppLovin advertisements. Review your privacy settings easily.
- Manage personal information
- Access data
- Delete data
- View privacy policy
- Control ad data
Read full descriptionHide full description
Welcome to the AppLovin Privacy Management Application, which enables you to manage the personal information AppLovin may have about you. As explained in the AppLovin Privacy Policy, AppLovin serves advertisements on behalf of mobile app developers. By navigating through the tabs in the AppLovin Privacy Management Application, you can access or delete the personal information, if any, shared with AppLovin through these mobile apps.
Screenshots
Verdict
The clearest difference is ratings volume: AppChoices at 342 against Privacy Management's 42. Privacy Management's advantage is iOS requirement (10.0 vs 14.5). On price, rating, review sentiment and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AppChoices holds the better App Store score, 2.3 against 2.2. That said, the two scores are not equally well evidenced: AppChoices has 342 ratings behind it against 42, so its average is the more settled of the two. Written reviews complicate that: 14% of AppChoices's written reviews are positive against 16% of Privacy Management's, so the app with the better star average is not the one people write more warmly about.
Both ship on a similar rhythm, roughly every 4 months. Both last shipped on October 23, 2026.
| Parameter | AppChoices | Privacy Management |
|---|---|---|
| Price | Free | Free |
| Rating | 2.3 (342 ratings) — better | 2.2 (42 ratings) |
| Positive reviews | 14.3% of reviews | 16.0% of reviews — better |
| Number of ratings | 342 — better | 42 |
| Update frequency | Every 4 months | Every 4 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 14.5 | 10.0 — better |
| Further details — not scored | ||
| Size | 6 MB | 1 MB |
| Age rating | 4+ | 4+ |
| Developer | Digital Advertising Alliance | AppLovin Corp |
Customer experience
AppChoices
Privacy Management
Bugs and requests
AppChoices
Reported bugs
3 issues- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected
Requested features
3 requests- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful
Privacy Management
Not enough reviews yet to summarise bugs or requests.
In-app purchases
AppChoices
No in-app purchases
Privacy Management
No in-app purchases
Questions
Is AppChoices free?
Is Privacy Management free?
Which has better reviews, AppChoices or Privacy Management?
Do AppChoices or Privacy Management have ads?
Which is updated more often, AppChoices or Privacy Management?
Other comparisons
