AppChoices vs IoT Plug and Play
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AppChoices
Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.
- Control interest-based advertising
- Limit cross-app data collection
- Opt out of personalized ads
- Transparency with participating companies
- Choose all companies with one click
- Device ID-based choice tool
- Token ID-based choice (beta)
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Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0
IoT Plug and Play
Transform your phone into an Internet of Things (IoT) device. Connect to Azure IoT cloud to send device telemetry, receive commands, and manage device twins. Upload media directly to Azure storage.
- Connect to Azure IoT cloud
- Send device telemetry (accelerometer, gyroscope, magnetometer)
- Send and receive commands
- Manage device twin updates
- Upload media to Azure storage
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Turn your phone into an Internet of Things (IoT) device and discover the simplicity of IoT Plug and Play by Microsoft Azure. This app supports connecting your device to the Azure IoT cloud, where you can: ▶ Send telemetry from your device like accelerometer, gyroscope, and magnetometer to Azure IoT. ▶ Send and receive commands and device twin updates from Azure IoT. ▶ Upload media to Azure storage. This app requires an active Azure IoT Central application or Azure IoT Hub. Learn more at https://aka.ms/iot-paad
Screenshots
Verdict
The clearest difference is rating: IoT Plug and Play at 5.0 against AppChoices's 2.3. IoT Plug and Play also leads on review sentiment (43% vs 14%) and update cadence (every 2 months vs every 4 months). AppChoices's advantage is ratings volume (342 vs 23). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
IoT Plug and Play holds the better App Store score, 5.0 against 2.3. That said, the two scores are not equally well evidenced: AppChoices has 342 ratings behind it against 23, so its average is the more settled of the two. Written reviews point the same way: 14% of AppChoices's written reviews are positive against 43% of IoT Plug and Play's.
AppChoices ships an update every 4 months, IoT Plug and Play every 2 months. The most recent releases landed on October 23, 2026 and October 24, 2026 respectively.
| Parameter | AppChoices | IoT Plug and Play |
|---|---|---|
| Price | Free | Free |
| Rating | 2.3 (342 ratings) | 5.0 (23 ratings) — better |
| Positive reviews | 14.3% of reviews | 42.9% of reviews — better |
| Number of ratings | 342 — better | 23 |
| Update frequency | Every 4 months | Every 2 months — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 14.5 | 12.1 — better |
| Further details — not scored | ||
| Size | 6 MB | 19 MB |
| Age rating | 4+ | 4+ |
| Developer | Digital Advertising Alliance | Microsoft Corporation |
Customer experience
AppChoices
IoT Plug and Play
Bugs and requests
AppChoices
Reported bugs
3 issues- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected
Requested features
3 requests- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful
IoT Plug and Play
Not enough reviews yet to summarise bugs or requests.
In-app purchases
AppChoices
No in-app purchases
IoT Plug and Play
No in-app purchases
Questions
Is AppChoices free?
Is IoT Plug and Play free?
Which has better reviews, AppChoices or IoT Plug and Play?
Do AppChoices or IoT Plug and Play have ads?
Which is updated more often, AppChoices or IoT Plug and Play?
Other comparisons
