Comparison

AppChoices vs GuardVue

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

AppChoices

Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.

Highlights
  • Control interest-based advertising
  • Limit cross-app data collection
  • Opt out of personalized ads
  • Transparency with participating companies
  • Choose all companies with one click
  • Device ID-based choice tool
  • Token ID-based choice (beta)
Features
Read full description

Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices.  To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0

About

GuardVue

Monitor your security cameras in real-time and review past footage. This app offers cloud storage and analytics, using machine learning to detect objects like people and vehicles. Receive instant notifications for triggered events based on custom rules.

Highlights
  • Real-time camera monitoring
  • Review past events and archives
  • Cloud storage and analytics
  • Machine learning object detection
  • Customizable event notifications
  • Bank-grade encryption for video transmission
Features
Read full description

Monitor your GuardVue camera in real time or review past events and archives. GuardVue Cloud Video Surveillance+Analytics is an end-to-end video surveillance solution. Leveraging plug-and-play cameras to monitor your business and cloud storage and analytics. GuardVue provides an end-to-end solutions from single location businesses with few cameras to businesses with several cameras across multiple locations. Video is transmitted to the cloud using bank-grade encryption where it’s then processed using machine learning to detect objects such as people and vehicles. Event rules based on time schedules and object types can trigger notifications to be sent to mobile phones, email, or our video monitoring station.

Screenshots

AppChoices3 screens
GuardVue4 screens

Verdict

The call

The clearest difference is review sentiment: GuardVue at 100% against AppChoices's 14%. GuardVue also leads on iOS requirement (11.0 vs 14.5). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

AppChoices ships an update every 4 months, GuardVue every 6 months. The most recent releases landed on October 23, 2026 and October 12, 2026 respectively.

Scorecard2 real differences · 8 level
AppChoices versus GuardVue: the parameters behind the verdict, then further details
ParameterAppChoicesGuardVue
PriceFreeFree
Rating2.3 (342 ratings) — better—
Positive reviews14.3% of reviews100.0% of reviews — better
Number of ratings342 — better—
Update frequencyEvery 4 months — betterEvery 6 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS14.511.0 — better
Further details — not scored
Size6 MB31 MB
Age rating4+4+
DeveloperDigital Advertising AllianceMiller Group Incorporated

Customer experience

AppChoices

All ratings337 ratings
Positive32.0%
Neutral4.2%
Negative63.8%
Written reviews112 reviews
Positive14.3%
Neutral8.0%
Negative77.7%

GuardVue

Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

AppChoices

Reported bugs

3 issues
  • Buttons/toggles not functional
  • App crashes when trying to complete opt-out
  • Opt-out requests not working as expected

Requested features

3 requests
  • Ability to opt out of all companies with one button
  • Clearer instructions and more intuitive UI
  • Confirmation that opt-out requests were successful

GuardVue

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

AppChoices

No in-app purchases

None

GuardVue

No in-app purchases

Questions

Is AppChoices free?
AppChoices is free to download, with no in-app purchases.
Is GuardVue free?
GuardVue is free to download, with no in-app purchases.
Do AppChoices or GuardVue have ads?
Neither AppChoices nor GuardVue shows ads.
Which is updated more often, AppChoices or GuardVue?
AppChoices ships an update every 4 months, and GuardVue every 6 months. Most recently, AppChoices was updated on October 23, 2026 and GuardVue on October 12, 2026.

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