AppChoices vs GuardVue
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AppChoices
Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.
- Control interest-based advertising
- Limit cross-app data collection
- Opt out of personalized ads
- Transparency with participating companies
- Choose all companies with one click
- Device ID-based choice tool
- Token ID-based choice (beta)
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Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0
GuardVue
Monitor your security cameras in real-time and review past footage. This app offers cloud storage and analytics, using machine learning to detect objects like people and vehicles. Receive instant notifications for triggered events based on custom rules.
- Real-time camera monitoring
- Review past events and archives
- Cloud storage and analytics
- Machine learning object detection
- Customizable event notifications
- Bank-grade encryption for video transmission
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Monitor your GuardVue camera in real time or review past events and archives. GuardVue Cloud Video Surveillance+Analytics is an end-to-end video surveillance solution. Leveraging plug-and-play cameras to monitor your business and cloud storage and analytics. GuardVue provides an end-to-end solutions from single location businesses with few cameras to businesses with several cameras across multiple locations. Video is transmitted to the cloud using bank-grade encryption where it’s then processed using machine learning to detect objects such as people and vehicles. Event rules based on time schedules and object types can trigger notifications to be sent to mobile phones, email, or our video monitoring station.
Screenshots
Verdict
The clearest difference is review sentiment: GuardVue at 100% against AppChoices's 14%. GuardVue also leads on iOS requirement (11.0 vs 14.5). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AppChoices ships an update every 4 months, GuardVue every 6 months. The most recent releases landed on October 23, 2026 and October 12, 2026 respectively.
| Parameter | AppChoices | GuardVue |
|---|---|---|
| Price | Free | Free |
| Rating | 2.3 (342 ratings) — better | — |
| Positive reviews | 14.3% of reviews | 100.0% of reviews — better |
| Number of ratings | 342 — better | — |
| Update frequency | Every 4 months — better | Every 6 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 14.5 | 11.0 — better |
| Further details — not scored | ||
| Size | 6 MB | 31 MB |
| Age rating | 4+ | 4+ |
| Developer | Digital Advertising Alliance | Miller Group Incorporated |
Customer experience
AppChoices
GuardVue
Bugs and requests
AppChoices
Reported bugs
3 issues- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected
Requested features
3 requests- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful
GuardVue
Not enough reviews yet to summarise bugs or requests.
In-app purchases
AppChoices
No in-app purchases
GuardVue
No in-app purchases
Questions
Is AppChoices free?
Is GuardVue free?
Do AppChoices or GuardVue have ads?
Which is updated more often, AppChoices or GuardVue?
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