AppChoices vs PrivacyHawk
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AppChoices
Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.
- Control interest-based advertising
- Limit cross-app data collection
- Opt out of personalized ads
- Transparency with participating companies
- Choose all companies with one click
- Device ID-based choice tool
- Token ID-based choice (beta)
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Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0
PrivacyHawk
Take control of your personal data by managing, controlling, and deleting it from businesses that exploit it. Reduce your digital footprint, decrease spam, and protect yourself from identity theft and scams.
- Delete data from unwanted databases
- Send 'Do Not Sell' requests
- Unsubscribe from spam emails
- Opt out of data brokers
- Protect multiple email addresses
- Identity theft protection (Platinum)
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PrivacyHawk: Take Control of Your Personal Data Manage, control, and delete your data from thousands of businesses exploiting your personal information. PrivacyHawk helps you reduce your digital footprint, decrease spam, and protect yourself from identity theft, scams, and hacks. Key Features: - Delete your data from unwanted databases by automatically finding and removing your private information from companies that expose or sell it. - Stop companies from selling your data by easily sending "Do Not Sell" requests to thousands of businesses. - Unsubscribe from spam emails and clean up your inbox. Now supporting Gmail, Yahoo, and Microsoft accounts—including Hotmail, MSN, Live, and Outlook. - Use advanced data broker tools to opt out of data brokers and protect your personal information. - Protect multiple email addresses under the same account to maximize your privacy. - Upgrade to our Platinum service for comprehensive identity theft protection, including: -- Data breach and dark web alerts -- $5 million identity theft insurance -- Live identity theft support -- Monitoring of sensitive personal and financial information for you and your family. How It Works: - Install the app - Scan for personal data exposures - Clean up your privacy by removing data, controlling who can use it, and unsubscribing from unwanted emails. Why Choose PrivacyHawk: Thousands of corporations share and sell your personal data. Although privacy laws now require them to stop when requested, opting out is difficult due to complex processes and the sheer number of companies. PrivacyHawk simplifies this process by handling it for you. Get Started for Free: - Scan for personal data exposures and enjoy your first 10 opt-outs free (applies to the Digital Footprint Tool for Gmail, Yahoo, and Microsoft users; data broker removals are not included). Unlock unlimited opt-outs and requests with our Premium subscription (excludes identity theft protection). Upgrade to Platinum for comprehensive identity theft protection and enhanced privacy features. Legal: End User Licensing Agreement: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Terms: https://privacyhawk.com/terms Privacy Policy: https://privacyhawk.com/privacy
Screenshots
Verdict
The clearest difference is review sentiment: PrivacyHawk at 59% against AppChoices's 14%. PrivacyHawk also leads on rating (4.6 vs 2.4) and update cadence (monthly vs every 4 months). AppChoices's advantage is in-app purchases (none vs 15). On price, ads, device support and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. PrivacyHawk sells 15 in-app purchases, starting at $9.99 per month. AppChoices asks for nothing beyond the download.
PrivacyHawk holds the better App Store score, 4.6 against 2.4. That said, the two scores are not equally well evidenced: PrivacyHawk has 8.4K ratings behind it against 337, so its average is the more settled of the two. Written reviews point the same way: 14% of AppChoices's written reviews are positive against 59% of PrivacyHawk's.
AppChoices ships an update every 4 months, PrivacyHawk monthly. The most recent releases landed on September 3, 2026 and September 24, 2026 respectively.
| Parameter | AppChoices | PrivacyHawk |
|---|---|---|
| Price | Free | Free |
| Rating | 2.4 (337 ratings) | 4.6 (8.4K ratings) — better |
| Positive reviews | 14.3% of reviews | 58.5% of reviews — better |
| Number of ratings | 337 | 8.4K — better |
| Update frequency | Every 4 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Best chart rank | — | #172 — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 14.5 — better | 15.1 |
| Further details — not scored | ||
| Size | 6 MB | 97 MB |
| Age rating | 4+ | 4+ |
| Developer | Digital Advertising Alliance | PrivacyHawk, Inc. |
Customer experience
AppChoices
PrivacyHawk
User reviews
AppChoices
From 337 App Store ratingsWhat we love
- 🚀 Functional when following instructions
- 👍 Compact and easy to use
- 🚀 App works as intended, sends opt-out requests
Room to improve
- 🐛 Buttons/toggles don't work as expected
- 🐛 Confusing/unclear instructions
- 🐛 App crashes when trying to complete opt-out process
- 🐛 Doesn't allow opting out of all companies
- 🐛 Opt-out requests don't seem to be honored
PrivacyHawk
From 8.4K App Store ratingsWhat we love
- 🚀 Easy to use
- 🔒 Protects personal data
- 👍 Comprehensive scanning
- 🔒 Improves privacy score
- 👍 Automated data removal
Room to improve
- 🐛 Inaccurate scan results
- 💰 Paywall for full features
- 🐛 Incomplete data removal
Bugs and requests
AppChoices
Reported bugs
3 issues- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected
Requested features
3 requests- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful
PrivacyHawk
Reported bugs
2 issues- Freezing on login screen
- Compatibility issues on older devices
Requested features
2 requests- Credit card data protection
- Expanded email provider support
In-app purchases
AppChoices
No in-app purchases
PrivacyHawk
- PHawk Premium Monthly 9.99$9.991 Month
- PHawk Premium Monthly 14.99$14.991 Month
- PHawk Platinum Monthly 14.99$14.991 Month
Show 12 moreShow fewer
- PHawk Premium Monthly 19.99$19.991 Month
- PHawk Platinum Monthly 29.99$29.991 Month
- PHawk Platinum Monthly 34.99$34.991 Month
- PH Annual Subscription$49.991 Year
- PH Semi-Annual Subscription$49.996 Months
- PH Annual Subscription$74.991 Year
- PHawk Platinum Annual 74.99$74.991 Year
- PH Annual Subscription$79.991 Year
- PH Annual Subscription$99.991 Year
- PH Annual Subscription$119.991 Year
- PH Annual Sub 1 Week Trial7 Days trial$119.991 Year
- PH Annual Subscription$124.991 Year
Questions
Is AppChoices free?
Is PrivacyHawk free?
Which has better reviews, AppChoices or PrivacyHawk?
Do AppChoices or PrivacyHawk have ads?
Which is updated more often, AppChoices or PrivacyHawk?
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