AppChoices vs Optery
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AppChoices
Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.
- Control interest-based advertising
- Limit cross-app data collection
- Opt out of personalized ads
- Transparency with participating companies
- Choose all companies with one click
- Device ID-based choice tool
- Token ID-based choice (beta)
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Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0
Optery
This service helps protect your privacy by finding and removing your personal information from hundreds of data broker websites. It offers a free exposure report and paid subscriptions for automated removal, preventing attacks like phishing and identity theft.
- Free exposure report with screenshots
- Automated data removal from brokers
- Proactive defense against PII threats
- Patented search technology
- Visual before-and-after reporting
- Data broker coverage
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Optery is the award-winning personal data removal service trusted by hundreds of thousands of people to prevent attacks and keep their personal information off the Internet. No credit card is required to create an account and get started for free. Consumer Reports ranked Optery the #1 most effective of all personal data removal services tested in a recent study. Optery is the first company to offer a free exposure report with dozens of screenshots showing where your personal information is being posted by hundreds of data brokers online. Optery paid subscriptions automatically remove customers from these sites, clearing your home address, phone number, email, and other personal information from the Internet at scale. The service provides users with a proactive defense against PII-based threats such as phishing and other social engineering attacks, credential theft, identity theft, doxing, and harassment. Optery has completed its AICPA SOC 2, Type II security certification, and distinguishes itself with unparalleled patented search technology, data removal automation, visual evidence-based before-and-after reporting, and data broker coverage. Optery was awarded "Editors' Choice" by PCMag.com as the most outstanding product in the personal data removal category in 2022, 2023, and 2024, received Fast Company’s Next Big Things in Tech award for security and privacy in 2023, was named winner in the Employee Privacy Protection, Attack Surface Management, and Digital Footprint Management categories of the 2024 Cybersecurity Excellence Awards, and received Cyber Defense Magazine’s Top InfoSec Innovator Award for Attack Surface Management in 2024. The Optery app gives you unmatched visibility into where your data is exposed and removes it from hundreds of data broker websites. Optery’s app makes it easy to remove your personal info from data brokers. How are we different? Patented Search Technology: Our advanced search technology uncovers more exposed profiles than anyone. Customers often switch to Optery after experiencing the limitations of other services, as Optery consistently identifies 20–50 profiles missed by competitors. With sophisticated anti-bot detection, matching algorithms, and monthly automated searches, Optery’s technology ensures accurate and superior discovery of exposed profiles. Humans + Machines Approach: Optery combines the efficiency of automation with the precision of expert human review, ensuring comprehensive data removal. Optery acts as your authorized agent to efficiently remove your data. Our data removal efforts far exceed the capabilities of competitors who rely on manual or limited automated methods. Proven Results: Optery is the only service to provide before-and-after screenshots with links to results in its detailed Removals Reports, sent quarterly, so you can see the impact of our work. Why Choose Optery? U.S. Based Company: Optery is a Delaware C corporation headquartered in the San Francisco Bay Area. No Data Broker Affiliations: Unlike some competitors, Optery has no partnerships with data brokers. Outstanding Customer Support: Available 24/7, our specialists are ready to assist with any questions or issues. Advanced Features: Enjoy detailed exposure and removal reports, family plans, real-time dashboard updates, public API access, ID verification, multi-factor authentication, custom scans, unlimited custom removals for data brokers not covered by our standard service, and more. 30-Day Money Back Guarantee: If you’re not happy with your first purchase, let us know within 30 days, and we’ll refund 100% of your money, no questions asked. Optery’s app empowers you to minimize your digital footprint and protect against phishing, fraud, password theft, account takeovers, identity fraud, spam calls and emails, doxxing, stalking, and harassment. Take control of your privacy today with the Optery app—download now and experience the most advanced personal data removal service on the market.
Screenshots
Verdict
The clearest difference is rating: Optery at 3.6 against AppChoices's 2.4. Optery also leads on update cadence (every 2 weeks vs every 4 months) and review sentiment (37% vs 14%). AppChoices's advantage is monetization model (free vs free with in-app purchases) and ratings volume (337 vs 78). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Optery holds the better App Store score, 3.6 against 2.4. Both are backed by a comparable volume of ratings — 337 and 78 respectively. Written reviews point the same way: 14% of AppChoices's written reviews are positive against 37% of Optery's.
AppChoices ships an update every 4 months, Optery every 2 weeks. The most recent releases landed on September 3, 2026 and September 18, 2026 respectively.
| Parameter | AppChoices | Optery |
|---|---|---|
| Price | Free | Free |
| Rating | 2.4 (337 ratings) | 3.6 (78 ratings) — better |
| Positive reviews | 14.3% of reviews | 37.1% of reviews — better |
| Number of ratings | 337 — better | 78 |
| Update frequency | Every 4 months | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 14.5 — better | 15.6 |
| Further details — not scored | ||
| Size | 6 MB | 130 MB |
| Age rating | 4+ | 17+ |
| Developer | Digital Advertising Alliance | Optery |
Customer experience
AppChoices
Optery
Bugs and requests
AppChoices
Reported bugs
3 issues- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected
Requested features
3 requests- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful
Optery
Not enough reviews yet to summarise bugs or requests.
In-app purchases
AppChoices
No in-app purchases
Optery
No in-app purchases









