AppChoices vs AdPreviewer
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AppChoices
Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.
- Control interest-based advertising
- Limit cross-app data collection
- Opt out of personalized ads
- Transparency with participating companies
- Choose all companies with one click
- Device ID-based choice tool
- Token ID-based choice (beta)
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Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0
AdPreviewer
This tool allows users to preview ads rendered by the FreeWheel iOS AdManager. It functions as a player for FreeWheel ad responses, enabling verification of composed or captured ad content.
- Ad playback integration
- FreeWheel iOS AdManager support
- Preview composed ad responses
- Verify captured ad responses
- Configurator tool integration
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The AdPreviewer is a tool created to help you preview your ads rendered by FreeWheel iOS AdManager. It is essentially a player that integrates with FreeWheel iOS AdManager that plays back FreeWheel ad responses. You can use the online AdPreviewer Configurator tool(http://adpreviewer.freewheel.tv/) to compose your own ad response that contains the ad you want to preview, or use a captured ad response to verify in the AdPreviewer.
Screenshots
Verdict
The clearest difference is review sentiment: AdPreviewer at 100% against AppChoices's 14%. AdPreviewer also leads on rating (5.0 vs 2.3). AppChoices's advantage is ratings volume (342 vs 2) and update cadence (every 4 months vs every 14 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AdPreviewer holds the better App Store score, 5.0 against 2.3. That said, the two scores are not equally well evidenced: AppChoices has 342 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 14% of AppChoices's written reviews are positive against 100% of AdPreviewer's.
AppChoices ships an update every 4 months, AdPreviewer every 14 months. The most recent releases landed on November 6, 2026 and November 1, 2026 respectively.
| Parameter | AppChoices | AdPreviewer |
|---|---|---|
| Price | Free | Free |
| Rating | 2.3 (342 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 14.3% of reviews | 100.0% of reviews — better |
| Number of ratings | 342 — better | 2 |
| Update frequency | Every 4 months — better | Every 14 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 14.5 — better | 15.6 |
| Further details — not scored | ||
| Size | 6 MB | 11 MB |
| Age rating | 4+ | 4+ |
| Developer | Digital Advertising Alliance | FreeWheel Media Inc. |
Customer experience
AppChoices
AdPreviewer
Bugs and requests
AppChoices
Reported bugs
3 issues- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected
Requested features
3 requests- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful
AdPreviewer
Not enough reviews yet to summarise bugs or requests.
In-app purchases
AppChoices
No in-app purchases
AdPreviewer
No in-app purchases
Questions
Is AppChoices free?
Is AdPreviewer free?
Which has better reviews, AppChoices or AdPreviewer?
Do AppChoices or AdPreviewer have ads?
Which is updated more often, AppChoices or AdPreviewer?
Other comparisons
