Hidden Florence vs Firenzecard
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Hidden Florence
Explore Renaissance Florence with this pocket guide. Discover hidden stories and lesser-known attractions through audio-guided tours from historical characters. Dive deeper into the city's past with insights from history experts and interactive maps.
- Audio-guided tours from historic characters
- Discover hidden parts of the city
- Trigger stories with GPS
- Interactive historical maps
- Insights from history experts
- Visit points in any order
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This is your pocket guide to the history and people of Renaissance Florence. Hear the lesser known stories about the major historic attractions of the city, as well as finding adventures off the beaten path. - Audio-guided tours from historic characters Take a stroll alongside your guides from the past - wool workers, policemen, bankers and matriarchs are waiting to take you by the hand through this historic city. - Discover more of Florence You can use this app as you move through the streets of Florence and trigger stories with GPS - or - sit back and let your fingers do the walking by tapping on story points. - Insights from history experts Based on authentic historical documents, this app will take you places that other guides don’t reach. Stories have been created by researchers and leading experts on Florentine history, Including extra insights at every point. - Features - Audio-guide tours to hidden parts of the city; - Switch between interactive historical maps and modern day; - Visit points in any order or follow recommended routes; - Get deeper information from the scholars behind the app at every point; - Two stories available in Italian ----- Hidden Florence is the result of a collaborative research project led by Fabrizio Nevola (University of Exeter), with Donal Cooper (University of Cambridge) and Nicholas Terpstra (University of Toronto), and project team members Daniel Jamison and David Rosenthal. The project has been funded by Arts and Humanities Research Council, UK (award: AH/R008086/1), the University of Exeter and the Social Sciences and Humanities Research Council (SSHRC), Canada (grant: 435-2015-097). This app contains content produced for Hidden Florence, a project originally created in 2013-4 by Fabrizio Nevola with David Rosenthal and funded by the Arts and Humanities Research Council, UK (award: AH/K005138/1), the University of Exeter and the HEFCE Higher Education Innovation Fund (HEIF) for Open Innovation.
Firenzecard
Manage your museum passes for Florence's cultural sites directly on your smartphone. Browse over 60 locations, save favorites, and access practical information like opening hours and maps. This app also facilitates the Firenzecard Restart feature, extending your access for missed museums.
- Manage Firenzecards on smartphone
- Access over 60 cultural sites
- Save favorite museums
- View museum opening hours and locations
- Use Firenzecard Restart feature
- Add minors under 18 for free entry
- Offline map access
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Firenzecard app is your exclusive guide to museums in Florence and a handy way to manage all your Firenzecards directly from your smartphone. Browse the offering of more than 60 of Florence’s cultural heritage sites and save your favourites to help plan your visit. You’ll find practical information you need like museum opening hours and locations, as well as helpful tips and more to enhance your experience of the Renaissance city. Furthermore, the Firenzecard app is an essential tool to use Firenzecard Restart, which adds 48 hours to an expired card to visit any museums you missed. Main advantages: • Upload your Firenzecard and Firenzecard Restart on your smartphone. • Use the app to activate Restart within 12 months of your Firenzecard’s expiry for an additional 48 hours of art! This feature is only available via the app. • Access more than 60 museums in the Firenzecard circuit; the card allows you to visit each one once in 72 hours from your first entry. • Children in your nuclear family visit free with Firenzecard! Add the minors, aged under 18, to your card in the app. • Get complete descriptions of all the Firenzecard circuit museums, with address and opening hours • Integrated Google Maps as well as static maps for offline use. • Find a list of current temporary exhibitions free to visit with the card. Firenzecard is the perfect digital companion for your Florentine visit. Easy and practical, download now for smartphone or tablet, and use “your ticket to art”!
Screenshots
Verdict
The clearest difference is monetization model: Hidden Florence at free against Firenzecard's free with in-app purchases. Hidden Florence also leads on review sentiment (100% vs 78%) and rating (4.8 vs 4.5). Firenzecard's advantage is ratings volume (104 vs 5). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Hidden Florence holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: Firenzecard has 104 ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 100% of Hidden Florence's written reviews are positive against 78% of Firenzecard's.
Hidden Florence ships an update every 3 months, Firenzecard every 5 months. The most recent releases landed on August 20, 2026 and September 20, 2026 respectively.
| Parameter | Hidden Florence | Firenzecard |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (5 ratings) — better | 4.5 (104 ratings) |
| Positive reviews | 100.0% of reviews — better | 78.4% of reviews |
| Number of ratings | 5 | 104 — better |
| Update frequency | Every 3 months — better | Every 5 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.5 | 14.0 — better |
| Further details — not scored | ||
| Size | 46 MB | 53 MB |
| Age rating | 4+ | 4+ |
| Developer | University of Exeter | SILFI SOCIETA' ILLUMINAZIONE FIRENZE E SERVIZI SMARTCITY SpA |
Customer experience
Hidden Florence
Firenzecard
Bugs and requests
Hidden Florence
Not enough reviews yet to summarise bugs or requests.
Firenzecard
Reported bugs
9 issues- App freezes when searching museum list
- Card disappears after app update
- Voucher number becomes invalid after update
- FAQ dropdown menus don't open on iPhone iOS
- Password reset fails with correct email address
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- Registration demands repeat after each action
- Card extension fails with internet connection error
- QR code marks museum as visited when app closes without scanning
- Location tracking doesn't update while moving
Requested features
12 requests- Direct booking and reservation system within app
- Bookmark or favorite museums feature
- Museum visiting schedule planner
- Filter museums by opening hours
- Real-time location updates while navigating
Show 7 moreShow fewer
- Ability to transfer card between devices
- Integrated transportation information
- In-app ticket collection without browser redirect
- Direct entry via QR code without paper ticket requirement
- Clearer instructions for timed reservations
- Notifications for museum closures or changes
- Support for physical card after digital activation
In-app purchases
Hidden Florence
No in-app purchases
Firenzecard
No in-app purchases
Questions
Is Hidden Florence free?
Is Firenzecard free?
Which has better reviews, Hidden Florence or Firenzecard?
Do Hidden Florence or Firenzecard have ads?
Which is updated more often, Hidden Florence or Firenzecard?
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