Comparison

Hidden Florence vs Firenzecard

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Hidden Florence

Explore Renaissance Florence with this pocket guide. Discover hidden stories and lesser-known attractions through audio-guided tours from historical characters. Dive deeper into the city's past with insights from history experts and interactive maps.

Highlights
  • Audio-guided tours from historic characters
  • Discover hidden parts of the city
  • Trigger stories with GPS
  • Interactive historical maps
  • Insights from history experts
  • Visit points in any order
Features
Read full description

This is your pocket guide to the history and people of Renaissance Florence. Hear the lesser known stories about the major historic attractions of the city, as well as finding adventures off the beaten path. - Audio-guided tours from historic characters Take a stroll alongside your guides from the past - wool workers, policemen, bankers and matriarchs are waiting to take you by the hand through this historic city. - Discover more of Florence You can use this app as you move through the streets of Florence and trigger stories with GPS - or - sit back and let your fingers do the walking by tapping on story points. - Insights from history experts Based on authentic historical documents, this app will take you places that other guides don’t reach. Stories have been created by researchers and leading experts on Florentine history, Including extra insights at every point. - Features - Audio-guide tours to hidden parts of the city; - Switch between interactive historical maps and modern day; - Visit points in any order or follow recommended routes; - Get deeper information from the scholars behind the app at every point; - Two stories available in Italian ----- Hidden Florence is the result of a collaborative research project led by Fabrizio Nevola (University of Exeter), with Donal Cooper (University of Cambridge) and Nicholas Terpstra (University of Toronto), and project team members Daniel Jamison and David Rosenthal. The project has been funded by Arts and Humanities Research Council, UK (award: AH/R008086/1), the University of Exeter and the Social Sciences and Humanities Research Council (SSHRC), Canada (grant: 435-2015-097). This app contains content produced for Hidden Florence, a project originally created in 2013-4 by Fabrizio Nevola with David Rosenthal and funded by the Arts and Humanities Research Council, UK (award: AH/K005138/1), the University of Exeter and the HEFCE Higher Education Innovation Fund (HEIF) for Open Innovation.

About

Firenzecard

Manage your museum passes for Florence's cultural sites directly on your smartphone. Browse over 60 locations, save favorites, and access practical information like opening hours and maps. This app also facilitates the Firenzecard Restart feature, extending your access for missed museums.

Highlights
  • Manage Firenzecards on smartphone
  • Access over 60 cultural sites
  • Save favorite museums
  • View museum opening hours and locations
  • Use Firenzecard Restart feature
  • Add minors under 18 for free entry
  • Offline map access
Features
Read full description

Firenzecard app is your exclusive guide to museums in Florence and a handy way to manage all your Firenzecards directly from your smartphone. Browse the offering of more than 60 of Florence’s cultural heritage sites and save your favourites to help plan your visit. You’ll find practical information you need like museum opening hours and locations, as well as helpful tips and more to enhance your experience of the Renaissance city. Furthermore, the Firenzecard app is an essential tool to use Firenzecard Restart, which adds 48 hours to an expired card to visit any museums you missed. Main advantages: • Upload your Firenzecard and Firenzecard Restart on your smartphone. • Use the app to activate Restart within 12 months of your Firenzecard’s expiry for an additional 48 hours of art! This feature is only available via the app. • Access more than 60 museums in the Firenzecard circuit; the card allows you to visit each one once in 72 hours from your first entry. • Children in your nuclear family visit free with Firenzecard! Add the minors, aged under 18, to your card in the app. • Get complete descriptions of all the Firenzecard circuit museums, with address and opening hours • Integrated Google Maps as well as static maps for offline use. • Find a list of current temporary exhibitions free to visit with the card. Firenzecard is the perfect digital companion for your Florentine visit. Easy and practical, download now for smartphone or tablet, and use “your ticket to art”!

Screenshots

Hidden Florence4 screens
Firenzecard4 screens

Verdict

The call

The clearest difference is monetization model: Hidden Florence at free against Firenzecard's free with in-app purchases. Hidden Florence also leads on review sentiment (100% vs 78%) and rating (4.8 vs 4.5). Firenzecard's advantage is ratings volume (104 vs 5). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Hidden Florence holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: Firenzecard has 104 ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 100% of Hidden Florence's written reviews are positive against 78% of Firenzecard's.

UpkeepUpdate frequency

Hidden Florence ships an update every 3 months, Firenzecard every 5 months. The most recent releases landed on August 20, 2026 and September 20, 2026 respectively.

Scorecard4 real differences · 6 level
Hidden Florence versus Firenzecard: the parameters behind the verdict, then further details
ParameterHidden FlorenceFirenzecard
PriceFreeFree
Rating4.8 (5 ratings) — better4.5 (104 ratings)
Positive reviews100.0% of reviews — better78.4% of reviews
Number of ratings5104 — better
Update frequencyEvery 3 months — betterEvery 5 months
AdsNoNo
In-app purchasesNoNo
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS15.514.0 — better
Further details — not scored
Size46 MB53 MB
Age rating4+4+
DeveloperUniversity of ExeterSILFI SOCIETA' ILLUMINAZIONE FIRENZE E SERVIZI SMARTCITY SpA

Customer experience

Hidden Florence

All ratings5 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews9 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Firenzecard

All ratings104 ratings
Positive88.5%
Neutral5.8%
Negative5.8%
Written reviews88 reviews
Positive78.4%
Neutral5.7%
Negative15.9%

Bugs and requests

Hidden Florence

Not enough reviews yet to summarise bugs or requests.

Firenzecard

Reported bugs

9 issues
  • App freezes when searching museum list
  • Card disappears after app update
  • Voucher number becomes invalid after update
  • FAQ dropdown menus don't open on iPhone iOS
  • Password reset fails with correct email address
Show 4 more
  • Registration demands repeat after each action
  • Card extension fails with internet connection error
  • QR code marks museum as visited when app closes without scanning
  • Location tracking doesn't update while moving

Requested features

12 requests
  • Direct booking and reservation system within app
  • Bookmark or favorite museums feature
  • Museum visiting schedule planner
  • Filter museums by opening hours
  • Real-time location updates while navigating
Show 7 more
  • Ability to transfer card between devices
  • Integrated transportation information
  • In-app ticket collection without browser redirect
  • Direct entry via QR code without paper ticket requirement
  • Clearer instructions for timed reservations
  • Notifications for museum closures or changes
  • Support for physical card after digital activation

In-app purchases

None

Hidden Florence

No in-app purchases

None

Firenzecard

No in-app purchases

Questions

Is Hidden Florence free?
Hidden Florence is free to download, with no in-app purchases.
Is Firenzecard free?
Firenzecard is free to download, with no in-app purchases.
Which has better reviews, Hidden Florence or Firenzecard?
Hidden Florence is rated higher. Hidden Florence averages 4.8 out of 5 from 5 ratings, while Firenzecard averages 4.5 from 104 ratings.
Do Hidden Florence or Firenzecard have ads?
Neither Hidden Florence nor Firenzecard shows ads.
Which is updated more often, Hidden Florence or Firenzecard?
Hidden Florence ships an update every 3 months, and Firenzecard every 5 months. Most recently, Hidden Florence was updated on August 20, 2026 and Firenzecard on September 20, 2026.

Other comparisons