HKTVmall vs StyleHint
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
HKTVmall
Discover a vast selection of local and international brands with over 2.2 million products. Enjoy convenient shopping with free self-pickup and home delivery options, plus express delivery for groceries and fresh market items.
- Extensive product catalog
- Free self-pickup shipping
- Home delivery options
- 8-hour express delivery
- Wet Market Express groceries
- Cashback on hotel bookings
- GreenLab for reduced waste
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"Always Something New" One-Stop Shopping Platform for Daily Essentials and More * Over 7,000 overseas & local brands and 2.2 million products * Free self-pickup shipping on all items at over 300 self-pickup points. Enjoy free home delivery for orders upon a specific amount * New users get 3 months of free home delivery * Introducing the "8-hour Delivery" with 300,000 supermarket and household items. Place your order before 1PM for same-day delivery * "Wet Market Express" — Wet Market groceries delivered across regions with free shipping. Daily live streams feature discounted groceries that are cheaper than traditional markets * "CASHBACK" — Earn 10% Mall Dollar rebate when booking hotels via travel platforms through HKTVmall * "GreenLab臨期百貨" — is dedicated to extending product life, reducing waste, and offering affordable, environmentally friendly options! * "Shipped from Mainland" Zone — Same price with Mainland, with free shipping to Hong Kong.
StyleHint
Discover fashion inspiration and new styling ideas using photos. Search for outfits from popular brands like UNIQLO and GU, and find similar items to purchase.
- Search outfits by item
- Image recognition style search
- Explore global fashion trends
- Purchase items online
- Share your outfits
- Filter by location, season, gender
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UNIQLO and GU's official app to search for styles and fashion. Explore outfits from around the world and discover new ways to style yourself using items from UNIQLO and GU. *=========================* What you can do with StyleHint *=========================* - Search for outfits using items from UNIQLO and GU - Use photos either taken with your camera or saved to your device and search styles from around the world - Check for the latest fashion trends and outfits from around the world - Purchase an item you like - Share your outfits * Items that can be purchased through StyleHint are limited to UNIQLO and GU items. We will be increasing the number of brands gradually. *=========================* Function details of StyleHint *=========================* [Explore outfits] Search for outfits using items from popular brands such as UNIQLO and GU. Filter location, period and gender to easily find your favorite outfit. Search by combining multiple keywords such as brand, season and trend words (ex. “UNIQLO outfit” “dress outfit” “fall outfit”) [Search for styles to wear] Equipped with a search function that utilizes image recognition technology. Snap a photo or select a photo from your camera roll and search to coordinate outfits. You can also snap a photo and find similar items. [Explore fashion trends from around the world] Favorite an item or style you like. Follow your favorite user to get more styling inspirations. [Purchase an item you like online] Similar products from UNIQLO and GU are displayed when you snap a photo and can be purchased right away at our online store. * Items that can be purchased through StyleHint are limited to UNIQLO and GU items. We will be increasing the number of brands gradually. [Share your outfits easily] Select a photo from your camera roll and make a post. StyleHint will automatically tag your clothes and identify similar items available from UNIQLO and GU. *=========================* Popular brands *=========================* UNIQLO, GU *=========================* Popular search keywords *=========================* UNIQLO outfit / GU outfit / men's outfit/ women's outfit / kids outfit / mom outfit spring / summer / autumn / winter skirt outfit / wide pants outfit / dress outfit / fleece outfit / down jacket outfit / maternity outfit / simple outfit fashion / fashion online store / women’s fashion / men's fashion / kids clothing *=========================* Recommended to those who want to *=========================* - Find new ways to style everyday outfits - Find inspirations from those with a great sense of style - Find ways to style accessories such as hats and scarves *Campaigns are not sponsored by Apple Inc.
Screenshots
Verdict
The clearest difference is ads: StyleHint at none against HKTVmall's shown. StyleHint also leads on review sentiment (45% vs 29%) and iOS requirement (15.0 vs 17.0). HKTVmall's advantage is update cadence (weekly vs every 6 weeks) and monetization model (ad-supported vs free with in-app purchases). On price, rating, ratings volume and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.5 for HKTVmall against 4.4 for StyleHint. Both are backed by a comparable volume of ratings — 461 and 236 respectively. Written reviews are what separate them: 29% of HKTVmall's written reviews are positive against 45% of StyleHint's.
HKTVmall ships an update weekly, StyleHint every 6 weeks. The most recent releases landed on November 6, 2026 and November 2, 2026 respectively.
| Parameter | HKTVmall | StyleHint |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (461 ratings) — better | 4.4 (236 ratings) |
| Positive reviews | 28.6% of reviews | 44.7% of reviews — better |
| Number of ratings | 461 — better | 236 |
| Update frequency | Weekly — better | Every 6 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported — better | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 17.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 327 MB | 70 MB |
| Age rating | 12+ | 4+ |
| Developer | Hong Kong Technology Venture Company Limited | 株式会社ファーストリテイリング |
Customer experience
HKTVmall
StyleHint
User reviews
HKTVmall
From 461 App Store ratingsWhat we love
- 🚀 Convenient shopping experience
- 🚚 Reliable delivery service
- 👍 Great product selection
- 💰 Affordable with daily deals
Room to improve
- 🔍 Difficult to search and navigate
- 💤 Slow app performance
- 🙅♀️ Terrible customer service
- 📢 Excessive and intrusive ads
- 🔒 Registration issues for non-HK users
StyleHint
From 236 App Store ratingsWhat we love
- 💡 Great fashion inspiration
- 👍 Easy to use for inspiration
- 💖 Features real people's style
- 🛍️ Direct link to items
- 🌍 Global style inspiration
Room to improve
- 👎 Poor search functionality
- 📉 Limited to GU/UNIQLO items
- 🚫 No exact or similar clothing matches
- 🤷♀️ Gender/personalization not considered
- 📉 Content deleted for non-GU/UNIQLO items
Bugs and requests
HKTVmall
Reported bugs
4 issues- Frequent app crashes and freezes
- Inability to update delivery address after order
- Payment processing errors
- Compatibility issues with older devices and iOS versions
Requested features
5 requests- Allow selecting items to checkout individually
- Improve search functionality and product organization
- Provide better delivery tracking and notifications
- Reduce frequency and intrusiveness of ads
- Enable access for users outside of Hong Kong
StyleHint
Reported bugs
8 issues- Login issues with UNIQLO account
- App gets stuck in a loop during login
- Session expired errors
- App redirects to UNIQLO website on login
- Login screen is in English
Show 3 moreShow fewer
- Unable to log in repeatedly
- App crashes automatically after screen lock
- Account deletion not working
Requested features
15 requests- Save hashtags and keywords
- Categorize outfits by season per model
- Save desired styles and keywords
- Ability to copy product names
- Barcode search within the app
Show 10 moreShow fewer
- Split screen for followed outfits
- Search by body type and age
- Link from UNIQLO/GU apps to StyleHint
- Sync purchase history for styling
- Search by category, gender, age
- Filter popular outfits by likes/posts
- Seamless information exchange with other apps
- Draft feature for posts
- Improve product search for posting
- Allow searching for items not just GU/UNIQLO
In-app purchases
HKTVmall
No in-app purchases
StyleHint
No in-app purchases








