Comparison

Buddy vs Emma

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buddy

This app helps you create and manage personal or shared budgets. Track expenses, connect your bank account for automatic transaction import, and gain a clear overview of your spending, income, and savings. It also features tools to split costs and settle up with others.

Highlights
  • Create personal budgets
  • Shared budgeting for couples/groups
  • Connect bank accounts for transaction import
  • Detailed spending and income overview
  • Expense splitting and settlement tracking
Features
Currently charting
Read full description

Buddy helps you set up a budget and keep track of your expenses, either by yourself or together with your loved ones. Here’s what is waiting for you inside: BUDGETS Buddy will help you not to overspend on your well-earned salary by setting up a budget plan that fits you. Do you want a shared budget with your partner? Or keep the expenses between you and your mates fair on the vacation? No problem, just invite them and get a clear picture of who spent what. CONNECT YOUR BANK Import all transactions from your bank account into Buddy and see how your budget is doing. OVERVIEW We'll give you a beautiful & detailed overview of your spendings, income, and savings. SPLIT Split lets you know who paid what, and how to settle up. And much more for you to find. Take control of your finance today! Buddy offers a $9.99 monthly renewing and a $49.99 yearly renewing subscription to unlock Premium functionality. The purchase will be charged from your iTunes account if you choose to buy the Buddy Premium subscription. You can manage or cancel your subscription through the user settings in iTunes after the purchase. The subscription period ends with the same kind of subscription you already bought to the same price unless you turn off your subscription 24 hours before it renews. It is not possible to cancel your current subscription during the time your subscription is active. Terms & Conditions: http://www.nattkod.tech/privacy_policy_terms_conditions

About

Emma

Consolidate all your financial accounts in one place to track spending, manage subscriptions, and set budgets. Receive weekly reports, daily balance notifications, and overdraft alerts. Offers bank-level security with SSL encryption and biometric authentication.

Highlights
  • Consolidate all accounts
  • Track subscriptions
  • Set budgets
  • Weekly spending reports
  • Overdraft alerts
  • Bank-level security
Features
Read full description

Meet Emma, your financial super app ● All your accounts in one place ● Find and track your subscriptions ● Set budgets ● Weekly reports ● Analyze your spending & expenses ● Daily balance notifications ● Overdraft alerts BANK LEVEL SECURITY Worried about sharing your data? We hear you. ● Emma uses SSL 256-bit encryption - the same security protocol that banks use - to ensure that your sensitive, personal information is fully encrypted and securely stored. ● Emma uses biometric security authentication for an added level of protection. CUSTOMER REVIEWS “This app is amazing! I used to manually track my expenses using a notepad or a spreadsheet but always used to make mistakes and never found time to update it. This fixes all my budgeting issues and saves me so much time as well as money!” Sarah “I love the fact that I can do everything within this one app. I mainly use it for tracking my expenses but have also started using it to instantly send/receive payments which makes things super easy. Also, the money I’ve saved from using this app is used to invest in my favorite companies using the investment feature!” Mike OUR MISSION We believe everyone deserves a financial advocate to help with money management and budgeting. Someone who watches our back no matter who we are and where we come from. We provide a great experience, which relies on a basic principle - caring about our customers’ financial well being. This is who we are and what we stand for. We have received amazing feedback from the finance community and have been featured in Forbes, Financial Times, Politico, The Sunday Times and CITY A.M. MORE FEATURES? GO PLUS, PRO OR ULTIMATE We have 3 subscription upgrades available in Emma to power charge your finances. Here’s what is available in each subscription upgrade: Emma Plus True Balance - preemptively see the balance of your bank account after your subscriptions are removed Fraud Detection - find out whether your personal details have been part of a known data breach Bill Reminders - get reminded about your upcoming bills so you never miss a payment Cashback - get cashback from your favorite brands Emma Pro All the features in Emma Plus Custom categories - so you can customize your finances to your heart's content Rename transactions - for easier reference Export data - to understand your finances on excel Create Offline Accounts - to manage your cash expenses and any accounts you can’t link to Emma Create Smart Rules - to automate your Offline Accounts. Look, no hands! Split your transactions - into multiple categories for more flexibility Legendary Pro Icon - because you are a Pro Emma Ultimate All the features in Emma Plus & Pro Spaces - group together different accounts to see separated analytics and budgets Ultimate Icon - so you can show them who's boss ----------------------------------- If you choose to purchase Emma Plus, Emma Pro or Emma Ultimate, payment will be charged to your iTunes account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. Subscriptions are managed by the user and auto-renewal may be turned off by going to the user's Apple ID. Emma subscription prices start at $4.99 CAD/USD/month with 1-month and 12-month packages available. Prices are subject to change without notice. No cancellation of the current subscription is allowed during the active subscription period. If you don’t choose to purchase Emma Plus, Emma or Emma Ultimate, you can simply continue using Emma for free. Emma Technologies LTD is registered with the Financial Conduct Authority under the Payment Services Regulations 2017 for the provision of payment services. Reference no. 794952 Company Registration Number: 10578464. Terms and Conditions: https://emma-app.com/terms Privacy Policy: https://emma-app.com/privacy

Screenshots

Buddy4 screens
Emma4 screens

Verdict

The call

The clearest difference is ads: Buddy at none against Emma's shown. Buddy also leads on chart position (#72 vs unranked) and review sentiment (49% vs 38%). Emma's advantage is iOS requirement (15.1 vs 18.0). On price, rating, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buddy sells 11 in-app purchases, starting at $4.99 per month and Emma sells 8 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Buddy against 4.7 for Emma. That said, the two scores are not equally well evidenced: Buddy has 9.5K ratings behind it against 1.4K, so its average is the more settled of the two. Written reviews are what separate them: 49% of Buddy's written reviews are positive against 38% of Emma's.

UpkeepUpdate frequency

Buddy ships an update every 9 days, Emma every 6 days. Both last shipped on September 24, 2026.

Scorecard5 real differences · 6 level
Buddy versus Emma: the parameters behind the verdict, then further details
ParameterBuddyEmma
PriceFreeFree
Rating4.7 (9.5K ratings)4.7 (1.4K ratings)
Positive reviews48.9% of reviews — better38.4% of reviews
Number of ratings9.5K — better1.4K
Update frequencyEvery 9 daysEvery 6 days — better
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#72 — better
DevicesiPhone, iPad, Apple WatchiPhone, iPad, iPod
Requires iOS18.015.1 — better
Further details — not scored
Size152 MB165 MB
Age rating4+4+
DeveloperBuddy Budgeting ABEmma Technologies LTD.

Customer experience

Buddy

All ratings9,455 ratings
Positive92.8%
Neutral3.0%
Negative4.2%
Written reviews857 reviews
Positive48.9%
Neutral12.0%
Negative39.1%

Emma

All ratings1,409 ratings
Positive92.5%
Neutral1.4%
Negative6.0%
Written reviews674 reviews
Positive38.4%
Neutral8.9%
Negative52.7%

User reviews

Buddy

From 9.5K App Store ratings

What we love

  • 🚀 Easy to use
  • 👍 Visually appealing
  • 💡 Customizable categories
  • 🚀 Intuitive interface
  • 👍 Helps with budgeting

Room to improve

  • 🐛 Recurring transactions not working properly
  • 🐛 Balance not carrying over to next month
  • 🐛 Syncing issues between devices
  • 🐛 Transactions disappearing or resetting
  • 💸 Expensive subscription

Emma

From 1.4K App Store ratings

What we love

  • 👍 Helpful for budgeting and tracking spending
  • 🚀 Efficient at categorizing transactions
  • 💡 Useful for detecting subscriptions and recurring payments
  • 👍 Intuitive and user-friendly interface
  • 👍 Provides good financial insights and analytics

Room to improve

  • 🔒 Concerns about data privacy and security
  • 💰 Expensive subscription model, features locked behind paywall
  • 🐛 Syncing issues, transactions not always accurately categorized
  • 🔍 Difficult to cancel subscription or delete account
  • 📢 Aggressive upselling and notifications

Bugs and requests

Buddy

Reported bugs

5 issues
  • Recurring transactions not working as expected
  • Balance not carrying over to next month
  • Syncing issues between devices
  • Transactions disappearing or resetting
  • Inability to edit categories without creating new ones

Requested features

8 requests
  • Calendar view for transactions
  • Bill reminders and due date tracking
  • Ability to hide/exclude certain transactions
  • Savings/investment tracking
  • Multi-currency support
Show 3 more
  • Ability to reorder categories
  • Weekly budget view
  • Ability to split transactions

Emma

Reported bugs

4 issues
  • App crashes or freezes frequently
  • Transactions not syncing properly or showing incorrect balances
  • Issues connecting to certain bank accounts
  • Recurring payments not being tracked accurately

Requested features

5 requests
  • Add support for more banks and financial institutions
  • Improve budgeting features with better categorization and goal-setting
  • Provide more customization options for categories and reporting
  • Integrate with investment accounts and track net worth
  • Offer a more affordable pricing model or free tier with core features

In-app purchases

11 purchases

Buddy

Subscriptions10
  • Buddy Premium7 Days trial$4.991 Month
  • Buddy Premium$4.991 Month
  • Premium$9.991 Month
Show 7 more
  • Buddy Premium$9.991 Month
  • Buddy Premium7 Days trial$16.991 Year
  • Buddy Premium7 Days trial$24.991 Year
  • Buddy Premium7 Days trial$34.991 Year
  • Buddy Premium1 Year trial$34.991 Year
  • Buddy Premium7 Days trial$39.991 Year
  • Buddy Premium7 Days trial2 variants$49.991 Year
One-time1
  • Unlimited$49.99
8 purchases

Emma

Subscriptions8
  • Emma Plus Monthly7 Days trial$4.991 Month
  • Emma Pro Monthly7 Days trial$9.991 Month
  • Monthly Pro Subscription7 Days trial$9.991 Month
Show 5 more
  • Emma Pro7 Days trial2 variants$9.991 Month
  • Emma Ultimate7 Days trial$14.991 Month
  • Emma Plus Yearly7 Days trial$41.991 Year
  • Emma Pro7 Days trial2 variants$83.991 Year
  • Subscription7 Days trial$83.991 Year

Questions

Is Buddy free?
Buddy is free to download, with in-app purchases available.
Is Emma free?
Emma is free to download, with in-app purchases available.
Which has better reviews, Buddy or Emma?
Buddy and Emma are both rated 4.7 out of 5 on the App Store, from 9.5K and 1.4K ratings respectively.
Do Buddy or Emma have ads?
Emma shows ads; Buddy does not.
Which is updated more often, Buddy or Emma?
Buddy ships an update every 9 days, and Emma every 6 days. Most recently, Buddy was updated on September 24, 2026 and Emma on September 24, 2026.

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