Comparison

UTOG Car Service vs U

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

UTOG Car Service

Book black car services in New York and the tri-state area with ease. Get fare estimates, track your vehicle in real-time, and manage past reservations. Customize your ride preferences for a seamless travel experience.

Highlights
  • Book reservations in 3 clicks
  • Get fare estimates
  • Real-time vehicle tracking
  • Save favorite addresses
  • Customize passenger/vehicle/payment
  • Review past reservations
Features
Read full description

UTOG is a leading provider of black car services in New York and the tri-state area We are pleased to offer our valued clients the very latest in smartphone booking technology with our free UTOG's mobile application. Key Features of the UTOG black car application include: • Book a reservation in as few as 3 clicks • Get a fare estimate by entering both pickup and destination addresses • Receive a confirmation number for your reservation immediately on booking • Receive notifications including vehicle number once your reservation has been dispatched • Monitor the progress of your vehicle on a map • Create a list of favorite addresses and assign a custom name for each • Specify the number of passengers, vehicle type and preferred payment method • Review all reservations you have made • Provide feedback related to the application and/or service you received • Call UTOG with the push of a button To begin using the UTOG black car application today: • Download the free app • Create an profile (User Name, Name, Phone # and Password) • Login to the app (User Name & Password) • Enter your pickup address • Enter your destination address (this allows us to provide an estimated fare amount) • Book your trip (reservations can be immediate or for a future time/date) On booking a reservation, you will immediately receive a confirmation number, along with an update when your vehicle has been assigned. From here you can monitor the progress of your vehicle as it moves towards your pickup location. The UTOG's application retains a history of your previous reservations for expense management and to quickly re-book the same trip with the push of a button. You can also customize your orders by selecting the number of passengers, preferred vehicle type, and preferred method of payment. These preferences can be saved to your account profile for future bookings. At UTOG, your comfort and safety are our top priorities! Let us know how we can serve you better by providing feedback via the UTOG black car application or by calling 800-423 UTOG (8864). We look forward to adding many exciting new features to the UTOG application in the months ahead, and are always interested in what you have to say!

About

U

Book a taxi quickly and easily with priority service. Features include passwordless registration, business account integration for expense automation, price estimation, driver and vehicle tracking, and the ability to schedule future rides.

Highlights
  • Passwordless registration
  • Business account integration
  • Automated expense tracking
  • Price estimator
  • Driver and vehicle tracking
  • Schedule future trips
Features
Read full description

The official taxi app of U-Need-A Cab Book a taxi in under 10 seconds and experience exclusive priority service from U-Need-A Cab - Passwordless registration flow - Login & book with your business account and automate expenses - Know an average of how much will cost your trip with the price estimator - See your driver’s and vehicle details and track their arrival on the map. - Schedule future trips

Screenshots

UTOG Car Service4 screens
U3 screens

Verdict

The call

The clearest difference is rating: U at 5.0 against UTOG Car Service's 4.7. UTOG Car Service's advantage is review sentiment (50% vs 38%) and ratings volume (33 vs 5). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

U holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: UTOG Car Service has 33 ratings behind it against 5, so its average is the more settled of the two. Written reviews complicate that: 50% of UTOG Car Service's written reviews are positive against 38% of U's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 2 months. The most recent releases landed on November 6, 2026 and November 4, 2026 respectively.

Scorecard3 real differences · 7 level
UTOG Car Service versus U: the parameters behind the verdict, then further details
ParameterUTOG Car ServiceU
PriceFreeFree
Rating4.7 (33 ratings)5.0 (5 ratings) — better
Positive reviews50.0% of reviews — better38.5% of reviews
Number of ratings33 — better5
Update frequencyEvery 2 monthsEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.015.0
Further details — not scored
Size32 MB79 MB
Age rating4+4+
DeveloperUTOG Car ServiceU-Need-A Cab Limited

Customer experience

UTOG Car Service

All ratings28 ratings
Positive96.4%
Neutral0.0%
Negative3.6%
Written reviews2 reviews
Positive50.0%
Neutral0.0%
Negative50.0%

U

All ratings5 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews13 reviews
Positive38.5%
Neutral0.0%
Negative61.5%

In-app purchases

None

UTOG Car Service

No in-app purchases

None

U

No in-app purchases

Questions

Is UTOG Car Service free?
UTOG Car Service is free to download, with no in-app purchases.
Is U free?
U is free to download, with no in-app purchases.
Which has better reviews, UTOG Car Service or U?
U is rated higher. UTOG Car Service averages 4.7 out of 5 from 33 ratings, while U averages 5.0 from 5 ratings.
Do UTOG Car Service or U have ads?
Neither UTOG Car Service nor U shows ads.
Which is updated more often, UTOG Car Service or U?
UTOG Car Service ships an update every 2 months, and U every 2 months. Most recently, UTOG Car Service was updated on November 6, 2026 and U on November 4, 2026.

Other comparisons