Comparison

BetterUp vs Marshall Goldsmith Coaching

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

BetterUp

Access personalized coaching and a vast content library for personal and professional development. Improve your career, relationships, resilience, and well-being with expert guidance.

Highlights
  • Personalized coaching experiences
  • Vast library of growth content
  • Leadership coach matching
  • Scientifically proven methods
  • Develop communication skills
  • Build resilience
  • Care for your mind
Features
Read full description

Set yourself up for success with BetterUp. Everything you need for personal and professional growth, all in one place. With a BetterUp coaching experience tailored to you and access to our vast library of content, you no longer have to navigate life’s challenges on your own. Focus on your career, improve personal relationships, build resilience, develop communication skills, care for your mind, and more. You’ll be paired with a leadership Coach to help set you on the right course, whatever that course may be. Our methods are scientifically proven and fundamentally human. And with proprietary Coach matching, an extensive learning library, and the largest network of certified Coaches at your fingertips, you’ll make positive changes that last a lifetime.

About

Marshall Goldsmith Coaching

Access personalized leadership and executive coaching tips and reminders from a world-renowned expert. Choose between free weekly content or a daily subscription for enhanced development.

Highlights
  • Personalized leadership tips
  • Daily/weekly reminders
  • Executive coaching content
  • Leadership development resources
  • Expert insights from Marshall Goldsmith
Features
Read full description

Gain a competitive advantage with Marshall Goldsmith Coaching, the #1 app in leadership development and executive coaching featuring personalized tips and reminders delivered by Marshall Goldsmith. Over one million professionals and organizations follow NYTimes best-selling author Marshall Goldsmith on LinkedIn for his best-in-class leadership and executive coaching. Now, Marshall Goldsmith Coaching brings his world-renowned leadership training directly to you in a one-of-a-kind experience that can’t be found anywhere else. Start today! Access weekly leadership coaching tips and reminders for as long as you wish. Always free. Or, get new tips and reminders EVERY DAY with a paid subscription. About Marshall Goldsmith At the recent Thinkers50 ceremony in London, Dr. Marshall Goldsmith was recognized again as the World’s #1 Leadership Thinker and #1 Executive Coach. One of his most recent books, Triggers, is a #1 New York Times and Wall Street Journal best seller, as well as an Amazon Best Business Book of the Year.

 Goldsmith is the author or editor of 35 books, which have sold over two million copies, been translated into 30 languages and become bestsellers in 12 countries. His two other New York Times Bestsellers are MOJO and What Got You Here Won’t Get You There—the Harold Longman Award winner for Business Book of the Year. In February 2016, Amazon.com recognized the ‘100 Best Leadership & Success Books’ in their To Read in Your Lifetime series. The list included classics and newer books—management and self-help books. Both Triggers and What Got You Here Won’t Get You There were recognized as being in the top 100 books ever written in their field. Marshall is only one of two authors with two books on the list.

 His work has been recognized by almost every professional organization in his field. Dr. Goldsmith’s Ph.D. is from UCLA’s Anderson School of Management where he was the Distinguished Alumnus of the Year. He teaches executive education at Dartmouth’s Tuck School of Business. He is one of a select few executive advisors who has worked with over 150 major CEOs and their management teams. He served on the Board of the Peter Drucker Foundation for ten years. He has been a volunteer teacher for US Army Generals, Navy Admirals, Girl Scout executives, International and American Red Cross leaders—where he was a National Volunteer of the Year.

 Marshall’s other books include: Succession: Are You Ready?—a WSJ bestseller, The Leader of the Future—a BusinessWeek bestseller. Three of his books have been American Library Association—Choice Award winners for best academic business books of the year. PAYMENT: Payment will be charged to iTunes Account at confirmation of purchase Subscribe monthly or annually to access to all content Subscriptions automatically renew unless auto-renew is turned off at least 24-hours before the end of the current period  Your account will be charged for renewal within 24-hours prior to the end of the current period Subscriptions may be managed and auto-renewal may be turned off by going to Account Settings after purchase  No cancellation of the current subscription is allowed during the active subscription period  Any unused portion of a free trial period, if offered, will be forfeited when purchasing a subscription 

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Screenshots

BetterUp4 screens
Marshall Goldsmith Coaching4 screens

Verdict

The call

The clearest difference is review sentiment: Marshall Goldsmith Coaching at 93% against BetterUp's 42%. Marshall Goldsmith Coaching also leads on rating (4.9 vs 4.5) and iOS requirement (11.0 vs 17.0). BetterUp's advantage is in-app purchases (none vs 2) and update cadence (weekly vs every 3 weeks). On price, ratings volume, ads and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Marshall Goldsmith Coaching sells 2 in-app purchases, starting at $4.99 per month. BetterUp asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Marshall Goldsmith Coaching holds the better App Store score, 4.9 against 4.5. Both are backed by a comparable volume of ratings — 435 and 156 respectively. Written reviews point the same way: 42% of BetterUp's written reviews are positive against 93% of Marshall Goldsmith Coaching's.

UpkeepUpdate frequency

BetterUp ships an update weekly, Marshall Goldsmith Coaching every 3 weeks. The most recent releases landed on October 21, 2026 and October 13, 2026 respectively.

Scorecard5 real differences · 5 level
BetterUp versus Marshall Goldsmith Coaching: the parameters behind the verdict, then further details
ParameterBetterUpMarshall Goldsmith Coaching
PriceFreeFree
Rating4.5 (435 ratings)4.9 (156 ratings) — better
Positive reviews42.4% of reviews92.9% of reviews — better
Number of ratings435 — better156
Update frequencyWeekly — betterEvery 3 weeks
AdsNoNo
In-app purchasesNo — betterYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.011.0 — better
Further details — not scored
Size271 MB118 MB
Age rating17++4
DeveloperBetterUpOceanhouse Media

Customer experience

BetterUp

All ratings435 ratings
Positive86.7%
Neutral2.5%
Negative10.8%
Written reviews59 reviews
Positive42.4%
Neutral1.7%
Negative55.9%

Marshall Goldsmith Coaching

All ratings156 ratings
Positive98.1%
Neutral1.3%
Negative0.6%
Written reviews28 reviews
Positive92.9%
Neutral3.6%
Negative3.6%

Bugs and requests

BetterUp

Reported bugs

10 issues
  • Session connectivity drops and join failures
  • App crashes on launch (iOS)
  • Login loop preventing access to home screen
  • Scheduling system incorrectly books unavailable coach times
  • Exceeds monthly scheduling limit when rescheduling
Show 5 more
  • App closes immediately upon opening
  • View on Mobile not available for all articles
  • Authentication and login failures
  • Performance issues and constant crashing
  • Account access suddenly revoked without notice

Requested features

10 requests
  • Dark mode with system-level transitions
  • Display all available scheduling dates at once
  • Calendar integration for session appointments
  • Save articles feature in 'Up Next' carousel
  • Notes section for article reflection
Show 5 more
  • Widget for upcoming sessions and assigned articles
  • Consistent coach availability verification before booking
  • Unified interface for multiple coaching plans
  • Clear pricing information on website
  • Specialized coaches for specific niches (e.g., first-time business owners)

Marshall Goldsmith Coaching

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

BetterUp

No in-app purchases

2 purchases

Marshall Goldsmith Coaching

Subscriptions2
  • Monthly Subscription7 Days trial$4.991 Month
  • Yearly Subscription7 Days trial$29.991 Year

Questions

Is BetterUp free?
BetterUp is free to download, with no in-app purchases.
Is Marshall Goldsmith Coaching free?
Marshall Goldsmith Coaching is free to download, with in-app purchases available.
Which has better reviews, BetterUp or Marshall Goldsmith Coaching?
Marshall Goldsmith Coaching is rated higher. BetterUp averages 4.5 out of 5 from 435 ratings, while Marshall Goldsmith Coaching averages 4.9 from 156 ratings.
Do BetterUp or Marshall Goldsmith Coaching have ads?
Neither BetterUp nor Marshall Goldsmith Coaching shows ads.
Which is updated more often, BetterUp or Marshall Goldsmith Coaching?
BetterUp ships an update weekly, and Marshall Goldsmith Coaching every 3 weeks. Most recently, BetterUp was updated on October 21, 2026 and Marshall Goldsmith Coaching on October 13, 2026.

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