210+ iOS apps & games curated and reviewed
It Girl Affirmations is the household name in it girl, but it's far from the only option. We track 210+ alternatives and competitors on iOS — many free, many higher-rated than you'd expect.
| # | App | Price | Rating | Ads | In-App Purchases | Updated |
|---|---|---|---|---|---|---|
| 1 |  | Free | 5.0★ (1) | No | Yes | Jul 2026 |
| 2 |  | Free | 4.5★ (7.7K) | No | Yes | Aug 2026 |
| 3 |  | Free | 4.1★ (7K) | Yes | Yes | Aug 2026 |
| 4 |  | Free | 4.4★ (165K) | Yes | Yes | Aug 2026 |
| 5 |  | Free | 4.8★ (1.8M) | Yes | Yes | Aug 2026 |
| 6 |  | Free | 4.3★ (15K) | Yes | Yes | Aug 2026 |
| 7 |  | Free | 4.6★ (37K) | Yes | Yes | Aug 2026 |
| 8 |  | Free | 4.7★ (113K) | Yes | Yes | Aug 2026 |
This app creates personalized affirmations based on your goals and current life situation. It helps you build confidence and self-love with daily reminders and customizable aesthetics. Start your transformation in just 60 seconds.
Live a glamorous life as a celebrity. Explore vast fashion options, advance your career as a singer, actress, or model, and date your dream guy. Compete in fashion contests and enjoy a luxurious lifestyle.
Design and manage your own virtual clothing boutique. Stock the latest fashions, customize your character, and decorate your store to attract customers. Visit friends' boutiques and enjoy weekly free updates with new items.
Design virtual outfits for your model using real-world fashion brands and styles. Participate in fashion challenges, vote on other users' looks, and build your digital dream closet. Discover new trends and designers, and even shop for real-life items featured in the game.
Experience a text-based life simulator where every choice shapes your destiny. Build a dream life with love and career, or embrace chaos with crime and scandal. Your virtual life story unfolds with every decision.
Design and build your dream virtual bakery. Decorate with thousands of items, customize a menu of delicious treats, and socialize with other players. Weekly updates add new content to keep your bakery growing.
Create and decorate your own realistic cake pops with this baking simulation app. Choose from a variety of ingredients and designs to craft unique dessert treats. Enjoy a fun and engaging virtual baking experience.
Live the Hollywood dream by creating your own star, starring in blockbuster films, and building a fashion empire. Mingle with celebrities, explore iconic locations, and grace magazine covers. Become a global icon through fashion and entertainment.
Immerse yourself in a fashion and makeup game where you can create stylish looks for various occasions. Compete with others, participate in special events, and earn rewards as you become a top stylist and designer.
Engage in a satisfying trading game where you exchange stress-relieving toys to earn profits and expand your collection. Discover new fidgets, from classic pop-its to advanced gadgets, across numerous levels with immersive gameplay and tactile ASMR effects.
Become a style maven in this boutique simulation game. Design unique fashion items, decorate your shops, and dress up yourself and your staff. Expand your business across multiple cities and compete in global fashion challenges.
Design stunning outfits and compete in fashion battles. Explore a vast virtual closet, participate in themed challenges, and connect with a stylish community. Become a fashion icon by expressing your creativity and voting on other users' looks.
Experience a virtual shopping spree with a personal stylist, explore trendy shops, and create unique outfits. Compete in style contests, strut the runway, and get pampered with makeup and spa treatments.
Become a top stylist by creating stunning looks for clients. Dress them up, do their makeup, and accessorize for VIP events. Build your client base and unlock new fashion collections to become the most sought-after stylist.
Live out your fashion dreams by designing and decorating your own boutique. Create stylish outfits, set trends, and manage your design studio to become a fashion hero. Interact with other players and showcase your unique style.
Design and manage your dream pet shop! Breed unique designer pets by mixing different species, build beautiful habitats, and complete goals to earn rewards. Connect with friends and visit their shops in this engaging simulation game.
A digital magazine for young girls, offering content tailored to their interests. Explore fashion, beauty, and lifestyle topics in an engaging format. Stay updated with the latest trends and advice.
Create and play with virtual cosmetic slimes using realistic textures and ASMR sounds. Mix ingredients, use various tools, and decorate your creations to relieve stress and relax.
Create unique slime textures by mixing makeup and various materials. Enjoy ASMR sounds and satisfying actions like scraping and slicing to relieve stress. This game offers a relaxing and meditative experience with a wide array of cosmetic and slime-making ingredients.
Organize your virtual makeup collection in this satisfying sorting and restocking game. Follow instructions to arrange cosmetics like lipstick and foundation, enjoying ASMR sounds and challenges. It's a fun way to practice tidiness and organization.