Fashion Story™

Fashion Story™

Design a girl clothing store

7K ratings
783 reviews
Free
In-App PurchasesWith Ads

Details

  • Released
  • Updated
  • March 31, 2011
  • April 22, 2026

Features

Fashion Story™ video #1 for iPhone
Fashion Story™ screenshot #2 for iPhone
Fashion Story™ screenshot #3 for iPhone
Fashion Story™ screenshot #4 for iPhone
Fashion Story™ screenshot #5 for iPhone
iphone
ipad
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About

Design and manage your own virtual clothing boutique. Stock the latest fashions, customize your character, and decorate your store to attract customers. Visit friends' boutiques and enjoy weekly free updates with new items.

Design a clothing boutique
Stock latest fashions and accessories
Customize character and outfits
Decorate store layout
Visit and gift friends' boutiques
Weekly free updates
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What users say

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What's New in Fashion Story™

1.7.7

April 22, 2026

- Bug fixes - Performance improvements

10

In-App Purchases

$34.99

275 Gems

275 Gems which are consumable. They can be used to recharge your energy and unlock new Level 31-40 styles. (For Level 31-40)

Charts

Top Grossing

📉 166-5

Adventure games

This game dropped -5 positions in Adventure games chart.

Last updated on August 8, 2026.

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User reviews

Needs Improvements

I have been playing this game since before 2014, and it lacks updates. Instead of giving us new outfits & goals every couple of weeks, I would love for TeamLava to focus on fixing the game instead of making it worse like the latest update. Ordering clothes takes ages now, if you don’t order any clothes while looking at the catalog it brings you to the beginning, the catalog scrolls SO SLOW, etc. Everything about the *main part* of the game, which is ordering clothes, is so slow. I would love for that to be sped up & the game to be updated with a search feature for the catalog & design tabs so we don’t have to scroll 100+ times to get to an item, and/or make it to where we could select the # of catalog slots and bulk order clothing items. Another great update would be the ability to keep a certain floor tile selected and have the ability to place multiple down back to back, like Bakery Story, instead of having to select the tiles every time.

Please stop giving us new clothing items, and instead bring the game up-to-date in 2026. Thank you.
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steals your time and money

you spend so much time saving the n you get missions asking for 500 coins if you dont do it in time you lost your coins… you store your items you lost all your time and coins on your items. you accidentally spend gems you cant get gems back. its always them asking more from you. all of their clothes is HOURS of your time then stuff sells out so you cant be fully stocked
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Same frustrations 10+ years later

I played this game religiously back in 2012-2015 then on and off until 2020 and spent more than I care to admit buying gems. Decided to redownload because honestly it was an enjoyable game for the most part.

I hate the ads that now pop up when you try to place your orders in the shop. Im already buying gems and now you’re trying to squeeze more out of players by making us watch ads? And on top of that the game purposely (yes, on purpose) makes it where there’s no “confirm purchase” of extra slots so if you accidentally click on “buy more slots”, or whatever it is, it automatically purchases it without asking for confirmation. That could be an easy fix for the developer but they don’t on purpose. There’s small gameplay mechanics that are still lacking after all these years (I.e no search bar when looking through the catalog). The biggest headache about this game is the inability to transfer your game from one device to another without jumping through hoops…have to dl a separate game just to create and login then I have to email storm8 and give them information about my shop (I.e how many gems your shop has).

I’ve been replaying the game for a week and honestly, it feels scummy like I’m trying to be nickled and dimed.
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Been a fan for YEARS

Love this game. Grew up playing this and always loved customizing my shop anyway I want, and the clothes option are really cute. The only thing I wish would improve is the catalog when swiping through to find certain items. Or it’s organized by time duration and have a favorite folder. When I get gifts from others and I’m adding it, the screen is darker as if I’m in a menu but I’m still allowed to add items to be store. I wish some of the items weren’t so high in gems (have to pay) for certain tables. After awhile of watching ads that option no longer shows up
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Gaming

I love this game because I like it when they have display new items and also I like it because it’s has some discounts

Developer apps

User experience

🐞

Reported Bugs

4 issues

Clothes disappearing from store

Bug

Inability to place orders or access catalog

Bug

Inconsistent offline/online functionality

Bug

Accidental gem purchases with no confirmation

Bug

Requested Features

5 requests

More ways to earn in-game currency

Feature

Ability to rotate and arrange store layout

Feature

Improved search/filter options for catalog

Feature

Option to disable expiration of purchased items

Feature

Smoother integration across multiple devices

Feature

FAQ

What is Fashion Story™?

Fashion Story™ is a virtual world game where you design and manage your own clothing boutique. You can stock the latest fashions, customize your character, and decorate your store to attract trendsetting customers.

What are the key features of Fashion Story™?

Key features include designing your boutique's layout, stocking trendy clothes and accessories, customizing your character's appearance, visiting friends' stores, and receiving weekly free updates with new content.

Is Fashion Story™ free to play?

Yes, Fashion Story™ is free to play. However, it does offer in-app purchases for items that can be bought with real money. You can disable this feature in your device's settings under Restrictions.

What platforms is Fashion Story™ available on?

The description implies it is a mobile application, likely available on iOS and Android devices, given its mention of device settings and Facebook integration.

How do I get new items in Fashion Story™?

New clothing, accessories, character make-up, and boutique decorations are added weekly through free updates. You can also unlock trendy designer clothes lines and accessories to place in your store.