Fashion Story™

Fashion Story™

Design a girl clothing store

7.1K ratings
873 reviews
Free
In-App PurchasesWith Ads

Details

  • Released
  • Updated
  • March 31, 2011
  • August 24, 2026

Features

Fashion Story™ video #1 for iPhone
Fashion Story™ screenshot #2 for iPhone
Fashion Story™ screenshot #3 for iPhone
Fashion Story™ screenshot #4 for iPhone
Fashion Story™ screenshot #5 for iPhone
iphone
ipad
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About

Design and manage your own virtual clothing boutique. Stock the latest fashions, customize your character, and decorate your store to attract customers. Visit friends' boutiques and enjoy weekly free updates with new items.

Design a clothing boutique
Stock latest fashions and accessories
Customize character and outfits
Decorate store layout
Visit and gift friends' boutiques
Weekly free updates
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What users say

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What's New in Fashion Story™

1.7.9

August 24, 2026

* New Icons * Market tab scrollable * Buy multiple wall decors and floor tiles * Account Deletion (will be hidden for now) * New IAP - Bundle Packs * Rate Us pop up * Search function * Select/Deselect all gift recipients * Update aspect ratio (Full screen) * Hide Facebook buttons - login, share, etc. * Visual bug fixes

More
10

In-App Purchases

$34.99

275 Gems

275 Gems which are consumable. They can be used to recharge your energy and unlock new Level 31-40 styles. (For Level 31-40)

Charts

Top Grossing

📉 178-2

Adventure games

This game dropped -2 positions in Adventure games chart.

Last updated on September 17, 2026.

Events

Read more about Desert Nights

Desert Nights

Style desert glam with moonlit boutique decor!

Aug 7, 2026 Aug 15, 2026

Read more about Easter in Versailles

Easter in Versailles

Dress royally and palace-inspired spring decor!

Mar 27, 2026 Apr 17, 2026

Read more about Opulent Eggstravaganza

Opulent Eggstravaganza

Host a glamorous Easter with new decor!

Mar 20, 2026 Apr 19, 2026

User reviews

Besttttt game everrr

It works in MacBook too!!!! But please add a chat feature with neighbors at least!!

Great game

Been playing this for years! Fab game!

Erased All My Progress

Played this game for months while I was pregnant to pass the time and put in so much time, effort and money just for it all to be COMPLETELY gone one day. I clicked on the game like normal and found I was back to level 1 with the starting coin amount they give you (10,000). I was level 30, had hundreds of gems and over 100k in coins that I bought. Just for it all to be gone. Outrageous. Please don’t buy game currency as something like this can happen to you.
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FILTERS ON CATALOG

I’ve loved this game ever since I was really young and even back then i wished there was an option to search up a certain outfit or filter to a certain color. This would make doing quests a little bit easier because we can search up the name of the outfit and for the players that have their shops monochrome or just color coded. Please add this!!🫶🏻
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Love it

I have been playing this game for years, since I was a kid. Thank you for continuing to update it!

Developer apps

User experience

🐞

Reported Bugs

4 issues

Clothes disappearing from store

Bug

Inability to place orders or access catalog

Bug

Inconsistent offline/online functionality

Bug

Accidental gem purchases with no confirmation

Bug

Requested Features

5 requests

More ways to earn in-game currency

Feature

Ability to rotate and arrange store layout

Feature

Improved search/filter options for catalog

Feature

Option to disable expiration of purchased items

Feature

Smoother integration across multiple devices

Feature

FAQ

What is Fashion Story™?

Fashion Story™ is a virtual world game where you design and manage your own clothing boutique. You can stock the latest fashions, customize your character, and decorate your store to attract trendsetting customers.

What are the key features of Fashion Story™?

Key features include designing your boutique's layout, stocking trendy clothes and accessories, customizing your character's appearance, visiting friends' stores, and receiving weekly free updates with new content.

Is Fashion Story™ free to play?

Yes, Fashion Story™ is free to play. However, it does offer in-app purchases for items that can be bought with real money. You can disable this feature in your device's settings under Restrictions.

What platforms is Fashion Story™ available on?

The description implies it is a mobile application, likely available on iOS and Android devices, given its mention of device settings and Facebook integration.

How do I get new items in Fashion Story™?

New clothing, accessories, character make-up, and boutique decorations are added weekly through free updates. You can also unlock trendy designer clothes lines and accessories to place in your store.