FOCUSfwd® for BlueChoice®

FOCUSfwd® for BlueChoice®

Access your wellness rewards

19 ratings
11 reviews

Archived App (Last seen on 10 Mar 2026)

This is an archived listing of the app previously available on the App Store.

Although the app is no longer distributed by Apple, you can still view its description, screenshots, version history, ratings, and metadata for reference.

Details

  • Released
  • Updated
  • June 4, 2021
  • July 21, 2025
FOCUSfwd® for BlueChoice® screenshot #1 for iPhone
FOCUSfwd® for BlueChoice® screenshot #2 for iPhone
FOCUSfwd® for BlueChoice® screenshot #3 for iPhone
FOCUSfwd® for BlueChoice® screenshot #4 for iPhone
FOCUSfwd® for BlueChoice® screenshot #5 for iPhone
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About

This app helps users lead a healthier lifestyle by offering programs focused on physical fitness and overall well-being. Track your progress, earn rewards, and participate in challenges to improve your health.

Earn FOCUS Points for health activities
Participate in GET FIT step challenges
Connect activity trackers and Health app
Enter FOCUSfwd® Sweepstakes
Redeem health rewards
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What's New in FOCUSfwd® for BlueChoice®

3.2.0

July 21, 2025

- New messaging on the splash screen to aid new users. - Built for iOS 18

User reviews

Not working

This app will not do anything. Working through tech support but can’t utilize the benefits of the app doesn’t work. Hope it gets fixed soon.

Terrible

Can't login. Just a blank screen and no one directly with Focusfwd to help troubleshoot this issue.

Convoluted login

Edit: discovered that you have to download and login to your Blue Shield account through the BCBS Health Toolkit App and then click on a bunch of different options to be redirected to link your insurance account to the FocusFWD app. It’s convoluted. If it can’t be simplified (for whatever reason), it would be nice at the very least for the instructions to be clearly provided on this app.

Original review: No login button. App opens and there’s nothing but a white screen with the BlueChoice and FocusFwd logos, and a “Need Help?” link that just tells me to call the customer service number on the back of my insurance card. No other buttons/anything that’s clickable on the app to login. Completely unusable.
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Ridiculously complicated and nonfunctional

After two tries six months ago, I gave up. Now they told me it was improved so to try again. I did so, and upon loading the new app, there is only a title screen with a section that says “need help?” And directs me to call a phone number. In the video instructions online the title screen is supposed to have a “link account” button, and it does not exist when I open the “new” app. Back on the shelf it goes.
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From bad to worse

When I heard the app was updated, I was hopeful it would be usable this time. When I redownloaded it a few minutes ago, it is worse than it was before and just has a blank white screen with the company logos on it. It would be great to use this program if they can ever get the app and fitness tracker interface to work.
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Developer apps

FAQ

How do I earn FOCUS Points with FOCUSfwd®?

You can earn FOCUS Points by completing various activities that contribute to your overall health and well-being. The app allows you to track your progress towards earning these rewards.

Can I connect my activity tracker to FOCUSfwd®?

Yes, you can connect your activity tracker or the Health app to participate in the GET FIT step challenge. Steps need to be synced at least once every 30 days to remain active in the challenge.

What is the GET FIT step challenge?

The GET FIT step challenge is an annual program where you can register and participate by tracking your steps. Connecting your device allows the app to sync your activity data for the challenge.

How often do the FOCUSfwd® programs restart?

The programs offered by FOCUSfwd® are calendar-year programs, meaning they will restart annually. This provides a fresh opportunity to engage with health activities each year.

Who is eligible to use FOCUSfwd®?

FOCUSfwd® is designed for BlueChoice® subscribers and their spouses who are 18 years of age or older. It aims to support a healthier lifestyle for this specific user group.

Does FOCUSfwd® have ads?

No, FOCUSfwd® does not contain advertisements. The app is free to use and focuses on providing wellness rewards and challenges without ad interruptions.

What is the user rating for FOCUSfwd®?

FOCUSfwd® currently has a rating of 1.7 stars based on 19 user ratings. This indicates a mixed reception among its users.

When was FOCUSfwd® last updated?

The latest version of FOCUSfwd®, 3.2.0, was last updated on July 21, 2025. This suggests the app is actively maintained by the developer.