Thinks I live in the middle east?
It lets me select english as a language, but only lets me select middle eastern countries.
Nice app
100%
Enhancement request for developers
in HM MENA version , when you click on an image and go back it doesnt return you back to where you left but it starts from scratch so the search experience becomes very annoying . I compared it to uk version , uk version is working fine . I hope you apply the fix for MENA version thanks
لما ارجع للصفحه السابقه
لما ارجع للصفحه السابقه بعد ماشفت منتج معين يرجعني لبداية الصفحة الموضوع مزعج مره اذا في ٥٠٠ منتج و اول لنص الصفحه وادخل منتج وابي اطلع اكمل يرجعني للبداية!!
Please fire whoever signed off on testing this app.
How does a global brand ship an app with such a basic UX failure? Every time I search for products, open one, and then go back, the entire product list refreshes and jumps back to the top. Instead of returning me to where I left off, I have to scroll all over again. It’s incredibly frustrating when browsing dozens of items.
This is UX 101. Preserving the user’s scroll position isn’t some advanced feature!!! it’s a basic expectation in 2026. It’s shocking that this made it through testing.
What’s even more embarrassing is that many small local brands have apps with a far better user experience than H&M. For a company of this size, this feels amateurish.
Please stop adding features and fix the fundamentals. Right now, using this app is more annoying than shopping.
This is UX 101. Preserving the user’s scroll position isn’t some advanced feature!!! it’s a basic expectation in 2026. It’s shocking that this made it through testing.
What’s even more embarrassing is that many small local brands have apps with a far better user experience than H&M. For a company of this size, this feels amateurish.
Please stop adding features and fix the fundamentals. Right now, using this app is more annoying than shopping.
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Colombia
Porque quitaron a Colombia
Services
Great experience
Country selection bad
Why is it only letting me select between 5 countries from Middle East
I can’t seem to select South Africa 🇿🇦!!!
Unable to access or select South Africa 🇿🇦!!!… like what’s happening?
The app is not diverse
I’m in South Africa and I’m unable to select South Africa
Not chile
No está chile de manera online, pésimo ahí
If I could give 1 star I would
Non existent aftercare, customer service are impossible to reach, not helpful and will end the chat at any opportunity. App is glitchy and delivery won’t arrive
Region restricted
For the past six months, the app has only been available in Arab countries. What are users in Europe supposed to do learn Arabic just to use it?
RESEÑA
Está solo en inglés y árabe además no están los países de Latinoamérica
Still waiting for my money!
I would give zero stars if I could. They sent a partial order, took the return back, and have now been holding my money for 25 days. I've called numerous times with no resolution. It seems like once they have your money, they have no interest in helping you. Save yourself the headache and shop elsewhere
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Rate
The apps is not totally working properly sometimes I just need to uninstall and install again to make it work
Can’t reload app
Been trying to re-download the app in Uk but its only given options for the uae? Why is that? Have had it for years and now I can’t get into it. really frustrating.
NO SIRVE PARA COLOMBIA
Hace falta una app de H&M para comprar para Colombia
La aplicación solo es para medio oriente
La aplicación no sale disponible para Colombia, al momento de la configuración no te deja colocar colombia solo países de medio oriente
Good
Good h
