No brokerage plan purchase option nor its validity (poor app feature’s)
Response from developer
Dear Krishh, We're really sorry to hear about your experience and appreciate you taking the time to share your feedback. We understand your concerns regarding the brokerage plan validity, and we're actively working to simply and enhance its usability to make it more intuitive and user-friendly. P&L format is as per market standards, to understand better please write to us at Skysupport@hdfcsky.com or you may also contact on Customer Care number 18001212109 for any queries/suggestions.
Don’t trust this broker
Response from developer
Dear Hari, We regret for the inconvenience. For your concerns regarding charges we request you to kindly share your trading account and contact details with Skysupport@hdfcsky.com or you may also contact on Customer Care number 1800 121 2109. We will be happy to assist you.
Worst experience a customer could have with any brand!
I decided to open an account yesterday with HDFC sky, but due to personal reasons I immediately closed that account. Now, a sales rep from your hdfc securities team, ahmedabad branch called me asking why I did that. When I said it was due to personal reasons, she started arguing with me that how can a customer immediately open and close an account and started to force me to try the app for 1 month. Is this what sales mean to you guys? Do you train your sales rep to argue with customers?? Isn’t it on a customer to decide when he wants to open and close an account(that’s why the account closing option is there on the app right??)
Do you even think I will even think of going for a hdfc savings account leave alone hdfc securities in the near future??
Like your sales rep was literally arguing with me to understand why I started opening an account and closing it immediately and her tone was also too high.
I don’t want to reveal any name nor I want to escalate this to any social media account. But I want an escalation to this.
I never ever expected something like this from a brand like HDFC which I had always hold in high ideal as a brand.
Please teach your sales team to value current and prospective customers equally.
Response from developer
Dear User, Thank you for sharing your feedback and bringing this to our attention. We apologize for the inconvenience you’ve experienced. Please share your Client ID or contact details and details of your interaction at Skysupport@hdfcsky.com so we can look into this and address it with the team.
Poor app
Scope for Improvement in Pricing, Insights & UI Experience
🔹 Pricing is on the higher side, especially when compared to newer competitors offering low or zero brokerage models. A more competitive fee structure would enhance its appeal significantly.
🔹 The UI is very basic and lacks intuitiveness. It feels outdated and does not offer the level of insight or interactivity that today’s investors expect.
🔹 A key gap is the absence of in-depth portfolio analysis. The app should provide insights like sector-wise allocation, exposure to small/mid/large-cap stocks, and risk categories. Currently, it offers little visibility into investment patterns.
🔹 In the portfolio screen, the placement of current value vs. invested value is confusing — a simple repositioning or better labeling would improve readability.
🔹 The app allows investment in international indices, but oddly, it doesn’t provide a way to view or track those indices.
🔹 For ETFs, while investment is enabled, it’s disappointing that users can’t see the underlying companies or index composition, which is essential for transparency.
✅ That said, the one strong point of the app is its Research Insights section, which is well-curated and genuinely helpful for both beginners and seasoned investors.
Response from developer
Dear User, Thank you for sharing your feedback and bringing this to our attention. We apologize for the inconvenience you’ve experienced. Please be assured that your concerns have been highlighted to our relevant teams, who are actively working on resolving this as a priority. We appreciate your patience and support as we continue to improve your app experience. Feel free to write us at Skysupport@hdfcsky.com for any query.
