It's By Esther
Host With Confidence
About
This app simplifies entertaining by providing curated menus, smart shopping lists, and step-by-step timelines for any occasion. It also features an AI guide for hosting questions and customizable dietary options to ensure all guests are catered for.
What's New in It's By Esther
1.1.0
July 24, 2026
Premium subscriptions now available. Unlock all 90+ hosting menus, timelines, dietary planning, printables, and Ask Esther AI. Plus improved ingredient suggestions for dietary needs.
MoreFAQ
What is Esther?
Esther is your personal hosting companion app designed to simplify entertaining. It offers curated menus, smart shopping lists, hosting timelines, and an AI guide to help you host beautiful gatherings with confidence.
How many menus are available in Esther?
The free version of Esther offers access to a selection of curated menus. The Premium subscription unlocks over 90 menus, providing a wide variety of options for different occasions and moods.
Can Esther help with dietary restrictions?
Yes, Esther allows you to adapt any menu for various dietary needs, including vegetarian, vegan, gluten-free, dairy-free, halal, kosher, and keto. This ensures all your guests can enjoy the meal.
What kind of printables does Esther offer?
Esther provides beautiful downloadable printables to elevate your hosting. These include menu cards, shopping checklists, place cards, recipe cards, and thank-you notes.
How does the 'Ask Esther' AI feature work?
Ask Esther is your AI hosting guide that provides instant answers to your hosting questions, such as recipe substitutions, wine pairings, portion guidance, and sourcing tips. It remembers your conversation for follow-up questions.
What are the subscription options for Esther Premium?
Esther Premium is available through a monthly subscription for €9.99/month or an annual subscription for €79.99/year, offering a 33% saving. Subscriptions automatically renew unless cancelled at least 24 hours prior to the end of the current period.
Can I cancel my Esther Premium subscription?
Yes, you can manage or cancel your Esther Premium subscription at any time through your Apple ID settings. Ensure cancellation occurs at least 24 hours before the end of the current billing period.
What devices does Esther support?
Esther is available on iPhone, iPad, and iPod, making it accessible for a wide range of Apple users looking to enhance their hosting experience.