Rakuten User Reviews

Customer Experience

Positive experience38.5% of reviews
Neutral5.6% of reviews
Negative experience55.9% of reviews

~ Based on 1,001 written reviews from the US App Store.

What users say

Is Rakuten Safe?

Rakuten: Cash Back & Deals appears safe based on user ratings. AppsHunter Safety Score for Rakuten is 96/100.

This assessment is based on 361,741 user ratings, with an App Store average of 4.8/5.

Safety Analysis

96.1% of ratings point to a safe experience
1.3% of ratings suggest some concerns
2.5% of ratings point to a risky experience

~ Based on 361,741 App Store ratings for Rakuten.

Is Rakuten Legit?

Rakuten: Cash Back & Deals appears to be a legitimate app. AppsHunter Legitimacy Score for Rakuten is 93/100.

Based on 93 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

At least customer service is helpful

Customer service is excellent at replying to issues and did ultimately fix things. I had to go back and forth for a few days providing proof that my purchase was not listed in the exclusions just to get my 3%. As well as providing proof that I should get the 3% and not the lower 1% reward it had changed to since the purchase. I don’t want to go through that anymore and deleted after 5 years using Rakuten.
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Great!!

I love this App!!!

Bonuses disappear — account blocked

Cash Back and bonuses initially appeared in my account and then disappeared. I contacted customer support trying to resolve the issue, and in the end my account was blocked. I received neither my Cash Back nor my bonuses. Very disappointing experience. Draw your own conclusions.

Good way to earn points

Like being able to get done extra points with my purchases. I just wish they had more places in the database and higher rewards besides the Black Friday sales. Would also like the payouts to be quicker and fewer “exclusions”

Not Impressed

If anyone has dealt w/CapitalOne Shopping they know this is the same dog with different flees. Rakuten offers a $50 referral bonus and then once you make a purchase using the app and associated offer, they mark the purchase “ineligible”. This is classic “Bait & Switch”. Used the app a few times and will be deleting. Not worth the hassle.
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Awesome

We love Rakuten

Best App Ever!

I love this app. It rewards greatly and gives me lots of cash back!

Rakuten ROCKS!

The app is amazing. It’s so easy to use and the incentives are incredible! Tell your friends and keep shopping!!!

Not as good as other cash-back sites/apps

It’s difficult to navigate, and bonus are not always applied - despite following the instructions.
I probably would not use this over other sites. I don’t like that you have to wait for the payment cycle and earn over a certain threshold to cash out.

Response from developer

We appreciate this feedback!

Unsatisfied

Rakuten used to be a wonderful way to earn cash back, now most things are listed as ineligible or pending for months just to see it is ineligible. Things are in the “pending” status for months too. I used to use Rakuten a lot, now it isn’t worth it!!!!

Love this app

The best part is it’s easy to navigate

Yes pls!

Money back from what you’re planning to buy anyway? Heck yes!!!!
I have been using this app for soooo many years. It’s fantastic. Idk how much money I’ve gotten back in all of the years but recently I got $11 and change back. Huge savings. Love it.

Love Love!

What’s not to love about this app? Keep the cashback coming!

Missing Cash Back

I shopped over Christmas many times using the app and have hardly received anything 2 months later. Reliability has dropped since Rakuten takeover. I preferred ebates.ca. Disappointing. Hopefully they will get their act together or I’ll be going to Honey or elsewhere.

Update: August 2026. Gave them another try over the past few years. Points again not received especially for hotel bookings. When I make A missing points inquiry the chance of success is even worse. False advertising if not followed through. I’m done with them.
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All good

It isn’t perfect but it works. It takes time. For example, I invited my daughter and she signed up and followed the order process. I got my reward but she still hasn’t. They said it takes time but it’s been two months. It’s not fair but someone’s got to look into this because it’s a financial issue. They took the money but hasn’t yet given back what is owed.
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Response from developer

Please reach out to the Rakuten UK team so they can help you out through their Help Center: https://www.rakuten.co.uk/help

Can’t use when traveling

I pretty much only use Rakuten to book tours while traveling. But! Rakuten won’t let you use the app while traveling outside the USA. So… I can’t use Rakuten unless I prebook my tours before leaving home. As most of my trips are weeks or months long, that would mean a heck of a lot of pre-planning. It’s simply not worth it for a few points.

Being directed to the French or German sites doesn’t help.
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What’s going on?

Was great before, worked perfectly until today. Kept prompting to update app but when going into the App Store there are no updates available also when each time logging into Sam’s Club, through Rakuten, almost half of what I had already added to my cart had disappeared so I had to try and remember everything that was missing and re-added my missing items. Extremely frustrating
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So bad app

Not pay a lot of orders i did it so bad i not recommend

Great Savings Just For Using!

Rakuten is a great app that gives you money back from favorite stores just for going through their App!

Rakuten

Great