ShopFair: Ethical Spending

ShopFair is your independent guide to ethical spending. Completely free, with no ads or subscriptions. Type a brand and see its ethical score out of 100, who owns it, where in the world it is sold, and badges like Vegan, Cruelty-Free, Fairtrade and Organic. ShopFair covers over 4,500 brands across 140 categories, from supermarkets and fashion to banks and energy. EVERY BRAND SCORED Every brand gets a score out of 100. Green is strong, amber is mixed, red is weak. Each score is built from evidence across the environment, workers, tax, animal welfare and transparency, and you can read the full breakdown on every page. The database is live so new brands and score changes reach the app automatically, with no update needed. SEE WHO OWNS IT A lot of brands are owned by larger parent companies. ShopFair shows you who owns each brand, how the owner scores, and flags active boycott campaigns. Browse every campaign to see more information and the brands affected. MATCHES YOUR VALUES Pick your values, such as animal welfare and workers' rights, and ShopFair flags brands that match them throughout the app. WATCHED BRANDS Keep a list of the brands you use and ShopFair will notify you when one of them changes. For example a score change, a certification gained or lost, or a boycott status change. You can add and remove watched brands in the profile screen. COMPARE BRANDS Add up to three brands and see their scores and breakdowns side by side, with the best pick highlighted. SHARE A BRAND Send anyone a brand's score as a card. It shows the score, the breakdown behind it, who owns the brand and a QR code, so whoever you send it to can open the page whether or not they have the app. Receipts and compare are shareable too. SCAN A BARCODE Scan a barcode to be instantly taken to the brand's page. If the brand you scanned isn't covered, you can help grow the database by sending it in one tap. SCAN A RECEIPT Scan a receipt for a full report on every item, with smart swaps to help improve your score. GUIDES BUILT IN Short guides to check before you buy, bin or switch, from what recycling symbols mean to spotting greenwashing and more. You'll find them in the Browse tab, and new guides are added over time. APPLE WATCH, WIDGETS, SEARCH AND SIRI ShopFair runs on Apple Watch, with the full database searchable from your wrist. Add widgets to your home screen and lock screen, and find brand scores right in iOS search. Say to Siri "Check a brand on ShopFair" and it will look it up for you. FREE, PRIVATE AND INDEPENDENT ShopFair is free forever, with no ads, no subscriptions and no account to make. Your profile stays on your device, and nothing is uploaded or sold. Scores are ShopFair's own independent assessment. The brands in the screenshots are fictional for demonstration, so the scores on them are examples rather than real ratings. Every page has a report button if you spot something wrong, and an ask for an update button for when a page just looks out of date. ACCESSIBILITY ShopFair supports VoiceOver, larger text sizes, dark mode and reduced motion, and every score is shown as a number and a rating, never colour alone. If something does not work well for you, use Send feedback in Settings and we will fix it.