1. Home
  2. 📷 Photo & Video
  3. Unfold
Unfold: Reels & Story Maker

Unfold: Reels & Story Maker

For Instagram Posts & Collage

159K ratings
2031 reviews
With Ads#97 in top-grossing Photo & Video
📷 Photo & Video
🎨 Graphics & Design
Free
In-App PurchasesWith Ads

Details

Released
June 12, 2017
Updated
October 26, 2026

Features

Developer

Squarespace, Inc.
✨Promote your app ✨
Unfold: Reels & Story Maker screenshot #1 for iPhone
Unfold: Reels & Story Maker screenshot #2 for iPhone
Unfold: Reels & Story Maker screenshot #3 for iPhone
Unfold: Reels & Story Maker screenshot #4 for iPhone
Unfold: Reels & Story Maker screenshot #5 for iPhone
Unfold: Reels & Story Maker screenshot #6 for iPhone
Unfold: Reels & Story Maker screenshot #7 for iPhone
🧾$0.99 - $1.99
In-App Purchase↘︎
📈no. 97
Charts↘︎
📌Ready
Reviews summary↘︎
⭐2K
Reviews↘︎
📝40+ tags
Tags↘︎
🔄6+ apps
Alternatives↘︎
🎪1 happening
Events↘︎
❓5 answered
FAQ↘︎
📦~ in 1 week
Updates frequency↘︎
🖼️Get Icon
Icons↘︎

About

Create stunning social media content with award-winning templates and editing tools. Build a mobile-first website to monetize your creativity and grow your audience. Offers free features for everyday storytellers and premium options for professionals.

✓Award-winning photo & video templates
✓Unfold Studio with design tools
✓AI content editing tools
✓Link-in-bio website builder
✓Sell digital products
✓Royalty-free music and audio
Show original description

What users say about Unfold

Reviews of Unfold are mixed: the Photo & Video app is rated 4.9/5 from 159K App Store ratings. What users like most: aesthetically pleasing templates, easy to use interface. Top complaints: frequent app crashes, unreliable video handling. Summarized from real user reviews.

Positive things

  • 🚀Aesthetically pleasing templates
  • 👍Easy to use interface
  • 🚀Quick story creation
  • 💡Unique and creative layouts
  • 🚀Seamless Instagram integration

Negative things

  • 🐛Frequent app crashes
  • 🐛Unreliable video handling
  • 🐛Quality loss on exported images
  • 🔒Paid features locked behind subscription
  • 🐛Inconsistent user experience
See all reviews

What's New in Unfold

8.169.0

October 26, 2026

With the Unfold app, you can grow and succeed on social media with minimal time and effort. Whether you’re a photographer, creator, an entrepreneur, small business owner, or just here for fun, you can use Unfold to create engaging content and manage all your socials like a pro. — Create unique content with hundreds of templates for stories, posts, and videos across Instagram, IG Reels, TikTok, Snapchat, Facebook, Pinterest, and more — Need to post in realtime? Easily edit your images and videos to match your aesthetic with filters, effects, fonts, and music or upload your own brand assets — Share your entire world in one link with a free, custom link in bio site Get started in the app, and turn on push notifications to get updates on what’s new. We love hearing your ideas and feedback. Go to Menu > Support > Contact Support in the app

More
12

Subscriptions & In-App Purchases

Unfold Plus - Monthly

Access to all templates, fonts and stickers.

$2.991 Month
How to cancel Unfold subscription ⁉️

Charts

Top Grossing

📈 97+1

Photo & Video

This app rose +1 position in Photo & Video chart.

Last updated on November 3, 2026.

Events

Read more about New Reel Templates You’ll Love
Event EndedMajor Update

New Reel Templates You’ll Love

Discover exclusive post templates for Valentine's.

Feb 6, 2026 — Feb 26, 2026

Read More

Read more about Remove backgrounds in one tap
Event EndedSpecial Event

Remove backgrounds in one tap

Turn your photos into fun stickers for stories

Aug 21, 2025 — Sep 21, 2025

Read More

Read more about Summer starts here
Event EndedPremiere

Summer starts here

Share your adventures with these new templates.

Jul 18, 2025 — Aug 18, 2025

Read More

See All

User reviews

Most RecentHighest RatedLowest Rated

Post sizes don’t have basic templates

I need basic grid style layout templates for 3:4….
Iisbllf

Constantly downgrading

I’ve been using this app for years, and even though they should ostensibly have more resources to keep it bug free from starting to charge people to use it, it has glitches galore. I think it’s time to migrate to something else.
Sscharris0916

無料でも充分使えます

定期的にテンプレートも増えるのもありがたいです
いいしばさみさ

Response from developer

Thanks for the review. Glad you're enjoying the Unfold app ✨

Thanks

So grateful for this way to share and connect! Cool thanks!!
Love Karlea Elizabeth Clements
Google Finance 2020
KKarleaLLC

Great App

Very user friendly and easy to learn
GPGood Well Productions
See 2026 more reviews

Developer apps

Acuity: Appointment Scheduler
Acuity: Appointment Scheduler

Client scheduling & calendar

💼 Business

(30K)

Free
In-App Purchases
Squarespace: Run your business
Squarespace: Run your business

Sell, Manage, and Get Paid

💼 Business

(19K)

Free
In-App Purchases
Squarespace Video Studio
Squarespace Video Studio

by Squarespace, Inc.

📷 Photo & Video

(639)

Free
Acuity Scheduling Client
Acuity Scheduling Client

Book Appointments & Classes

🌟 Lifestyle

(130)

Free
With Ads
See developer apps

Featured on

Apps and Games in the WWDC Keynote

Jun 11, 2024

Read More

Read more about See What’s New in iOS 18

See What’s New in iOS 18

Jun 12, 2024

Read More

Read more about Step Up Your Stories

Step Up Your Stories

Sep 13, 2024

Read More

See All

User experience

🐞

Reported Bugs

4 issues

Inability to restore previously purchased templates

Bug

Sudden loss of access to paid features

Bug

Syncing issues across devices

Bug

Inconsistent performance on older devices

Bug
✨

Requested Features

5 requests

Ability to customize text formatting and colors

Feature

Option to resize and reposition elements within templates

Feature

Improved organization and navigation of purchased templates

Feature

Integration with other social platforms beyond Instagram

Feature

Higher quality video and image export options

Feature

FAQ

What does Unfold do?

Unfold is an all-in-one toolkit for creating elevated social media content and building a mobile-first website for your link in bio. It provides award-winning templates, design tools, and monetization features to help users stand out and grow their audience.

What are the key features of Unfold?

Key features include a vast library of trend-setting photo and video templates for various social platforms, professional-grade yet easy-to-use editing tools, AI content editing capabilities like background removal, and a Bio Site builder to create a one-page website for selling products, collecting emails, and linking to other channels.

How much does Unfold cost?

Unfold offers a free version with essential features for everyday storytellers, including a sample collection of templates (with watermark), royalty-free tracks, and a free Bio Site URL. For advanced creative tools and access to hundreds of templates without watermarks, users can subscribe to Unfold+ or Unfold Pro.

What kind of content can I create with Unfold?

You can create a wide range of social media content, including Instagram Stories, Instagram Posts, Instagram Reels, TikTok videos, and Pinterest pins. The app offers templates for various styles like vintage film, cinematic, minimalist, and animated designs, along with features for collages and graphic video effects.

Can I monetize my content with Unfold?

Yes, Unfold allows you to monetize your creativity through your link in bio. You can create a Bio Site to sell digital products like guides and tutorials, crowdfund projects, collect tips, feature products from your online store, and capture audience emails and phone numbers.