Comparison

Google Ads vs Retreaver

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Google Ads

Manage your advertising campaigns directly from your mobile device. Monitor performance, receive actionable recommendations, and make quick edits to ads and budgets anytime, anywhere. Stay informed with real-time notifications and access expert support on the go.

Highlights
  • Monitor campaign performance
  • Edit campaigns, budgets, and keywords
  • Create and edit ads
  • Apply optimization recommendations
  • Real-time performance notifications
  • Access expert support
Currently charting
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The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily. Use the Google Ads app to: * Monitor performance on the go * Make quick changes to campaigns, budgets, keywords, and more * Create and edit ads * See your optimization score and apply recommendations * Get real-time notifications, such as performance summaries and ad disapprovals * Talk to an expert for support, wherever you may be Download the Google Ads mobile app to get the most out of your account today!

About

Retreaver

Monitor and manage your call tracking campaigns on the go. View live dashboards, listen to call recordings, search your call log, and adjust campaign settings from your mobile device.

Highlights
  • Live call tracking dashboard
  • Call recording playback
  • Searchable call log
  • Campaign management
  • Revenue reporting
  • Team collaboration features
Features
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Retreaver is the call tracking and analytics platform trusted by performance marketers, pay-per-call networks, agencies, and contact centers since 2012 - with over 350 million calls routed. The Retreaver app puts your live operations in your pocket, so you can watch your numbers and make quick changes to your campaigns wherever you are. WARNING: An active Retreaver account with Superuser access is required to use this app. Collaborator support coming soon. TRACK CALLS IN REAL TIME Open the app to a live dashboard of what matters today: total calls, calls in progress, revenue, payouts, average call duration, rescued calls, and your top-performing campaign, with yesterday alongside for instant comparison. LISTEN TO CALL RECORDINGS Play back call recordings right from the call detail screen, with a scrubber that remembers where you left off. Share a recording with your team in a couple of taps. SEARCH EVERY CALL Your complete call log, filterable on the go. Narrow by status, source, caller, revenue, duration, call quality, tags, and events, or search for a specific caller. Tap into any call for the full picture: routing details, timeline, conversion status, tags, notes, and AI call analysis. MANAGE CAMPAIGNS ANYWHERE Make the changes that can't wait for a laptop. Update campaign settings, adjust buyer routing — priority, weight, concurrency, and hourly, daily, or monthly caps — manage tracking numbers and publisher assignments, and keep payment details and auto-recharge settings up to date. KNOW WHAT DRIVES REVENUE Go beyond the topline with interactive charts and drilldown reporting. Pivot your call data by campaign, publisher, buyer, or any dimension you track, then tap into a row to drill deeper. Sortable columns and pinned totals make it easy to spot what's converting. BUILT FOR TEAMS Secure sign-in with two-factor authentication and password-manager support. Manage more than one company in Retreaver? You can switch between. The interface adapts to how you work, whether you run affiliate campaigns with publishers and call buyers or route calls to your own endpoints. ABOUT RETREAVER Since 2012, Retreaver has helped businesses tag, track, and route inbound calls - attributing every call to its source, capturing data from every conversation, and proving marketing ROI. Based in the US and Canada, SOC 2 Type II certified, and rated 4.9/5 on G2. Questions or feedback? Reach us at support@retreaver.com.

Screenshots

Google Ads4 screens
Retreaver4 screens

Verdict

The call

The clearest difference is review sentiment: Retreaver at 100% against Google Ads's 22%. Retreaver also leads on rating (5.0 vs 4.4) and monetization model (free vs ad-supported). Google Ads's advantage is ratings volume (5.1K vs 3) and chart position (#128 vs unranked). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Retreaver holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: Google Ads has 5.1K ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 22% of Google Ads's written reviews are positive against 100% of Retreaver's.

UpkeepUpdate frequency

Google Ads ships an update fortnightly, Retreaver every 10 days. The most recent releases landed on October 19, 2026 and October 9, 2026 respectively.

Scorecard5 real differences · 6 level
Google Ads versus Retreaver: the parameters behind the verdict, then further details
ParameterGoogle AdsRetreaver
PriceFreeFree
Rating4.4 (5.1K ratings)5.0 (3 ratings) — better
Positive reviews22.4% of reviews100.0% of reviews — better
Number of ratings5.1K — better3
Update frequencyFortnightlyEvery 10 days — better
AdsNoNo
In-app purchasesNoNo
MonetizationAd-supportedFree — better
Best chart rank#128 — better—
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.0 — better16.4
Further details — not scored
Size136 MB55 MB
Age rating4+4+
DeveloperGoogleRetreaver, Inc.

Customer experience

Google Ads

All ratings5,075 ratings
Positive84.6%
Neutral3.4%
Negative12.0%
Written reviews558 reviews
Positive22.4%
Neutral5.2%
Negative72.4%

Retreaver

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Google Ads

Reported bugs

5 issues
  • App crashes frequently
  • Metrics not updating properly
  • Inability to access all campaigns
  • Stuck in update loop
  • Compatibility issues with new devices

Requested features

5 requests
  • Allow creating campaigns from app
  • Improve mobile app functionality
  • Better sync with desktop version
  • More user-friendly interface
  • Clearer instructions and guidance

Retreaver

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Google Ads

No in-app purchases

None

Retreaver

No in-app purchases

Questions

Is Google Ads free?
Google Ads is free to download, with no in-app purchases.
Is Retreaver free?
Retreaver is free to download, with no in-app purchases.
Which has better reviews, Google Ads or Retreaver?
Retreaver is rated higher. Google Ads averages 4.4 out of 5 from 5.1K ratings, while Retreaver averages 5.0 from 3 ratings.
Do Google Ads or Retreaver have ads?
Neither Google Ads nor Retreaver shows ads.
Which is updated more often, Google Ads or Retreaver?
Google Ads ships an update fortnightly, and Retreaver every 10 days. Most recently, Google Ads was updated on October 19, 2026 and Retreaver on October 9, 2026.

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