Google Ads vs Retreaver
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Google Ads
Manage your advertising campaigns directly from your mobile device. Monitor performance, receive actionable recommendations, and make quick edits to ads and budgets anytime, anywhere. Stay informed with real-time notifications and access expert support on the go.
- Monitor campaign performance
- Edit campaigns, budgets, and keywords
- Create and edit ads
- Apply optimization recommendations
- Real-time performance notifications
- Access expert support
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The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily. Use the Google Ads app to: * Monitor performance on the go * Make quick changes to campaigns, budgets, keywords, and more * Create and edit ads * See your optimization score and apply recommendations * Get real-time notifications, such as performance summaries and ad disapprovals * Talk to an expert for support, wherever you may be Download the Google Ads mobile app to get the most out of your account today!
Retreaver
Monitor and manage your call tracking campaigns on the go. View live dashboards, listen to call recordings, search your call log, and adjust campaign settings from your mobile device.
- Live call tracking dashboard
- Call recording playback
- Searchable call log
- Campaign management
- Revenue reporting
- Team collaboration features
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Retreaver is the call tracking and analytics platform trusted by performance marketers, pay-per-call networks, agencies, and contact centers since 2012 - with over 350 million calls routed. The Retreaver app puts your live operations in your pocket, so you can watch your numbers and make quick changes to your campaigns wherever you are. WARNING: An active Retreaver account with Superuser access is required to use this app. Collaborator support coming soon. TRACK CALLS IN REAL TIME Open the app to a live dashboard of what matters today: total calls, calls in progress, revenue, payouts, average call duration, rescued calls, and your top-performing campaign, with yesterday alongside for instant comparison. LISTEN TO CALL RECORDINGS Play back call recordings right from the call detail screen, with a scrubber that remembers where you left off. Share a recording with your team in a couple of taps. SEARCH EVERY CALL Your complete call log, filterable on the go. Narrow by status, source, caller, revenue, duration, call quality, tags, and events, or search for a specific caller. Tap into any call for the full picture: routing details, timeline, conversion status, tags, notes, and AI call analysis. MANAGE CAMPAIGNS ANYWHERE Make the changes that can't wait for a laptop. Update campaign settings, adjust buyer routing — priority, weight, concurrency, and hourly, daily, or monthly caps — manage tracking numbers and publisher assignments, and keep payment details and auto-recharge settings up to date. KNOW WHAT DRIVES REVENUE Go beyond the topline with interactive charts and drilldown reporting. Pivot your call data by campaign, publisher, buyer, or any dimension you track, then tap into a row to drill deeper. Sortable columns and pinned totals make it easy to spot what's converting. BUILT FOR TEAMS Secure sign-in with two-factor authentication and password-manager support. Manage more than one company in Retreaver? You can switch between. The interface adapts to how you work, whether you run affiliate campaigns with publishers and call buyers or route calls to your own endpoints. ABOUT RETREAVER Since 2012, Retreaver has helped businesses tag, track, and route inbound calls - attributing every call to its source, capturing data from every conversation, and proving marketing ROI. Based in the US and Canada, SOC 2 Type II certified, and rated 4.9/5 on G2. Questions or feedback? Reach us at support@retreaver.com.
Screenshots
Verdict
The clearest difference is review sentiment: Retreaver at 100% against Google Ads's 22%. Retreaver also leads on rating (5.0 vs 4.4) and monetization model (free vs ad-supported). Google Ads's advantage is ratings volume (5.1K vs 3) and chart position (#128 vs unranked). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Retreaver holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: Google Ads has 5.1K ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 22% of Google Ads's written reviews are positive against 100% of Retreaver's.
Google Ads ships an update fortnightly, Retreaver every 10 days. The most recent releases landed on October 19, 2026 and October 9, 2026 respectively.
| Parameter | Google Ads | Retreaver |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4 (5.1K ratings) | 5.0 (3 ratings) — better |
| Positive reviews | 22.4% of reviews | 100.0% of reviews — better |
| Number of ratings | 5.1K — better | 3 |
| Update frequency | Fortnightly | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Best chart rank | #128 — better | — |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 16.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 136 MB | 55 MB |
| Age rating | 4+ | 4+ |
| Developer | Retreaver, Inc. | |
Customer experience
Google Ads
Retreaver
Bugs and requests
Google Ads
Reported bugs
5 issues- App crashes frequently
- Metrics not updating properly
- Inability to access all campaigns
- Stuck in update loop
- Compatibility issues with new devices
Requested features
5 requests- Allow creating campaigns from app
- Improve mobile app functionality
- Better sync with desktop version
- More user-friendly interface
- Clearer instructions and guidance
Retreaver
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Google Ads
No in-app purchases
Retreaver
No in-app purchases
Questions
Is Google Ads free?
Is Retreaver free?
Which has better reviews, Google Ads or Retreaver?
Do Google Ads or Retreaver have ads?
Which is updated more often, Google Ads or Retreaver?
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