Comparison

GuruFocus vs eToro AI

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

GuruFocus

Access extensive stock analysis and up to 30 years of financial data for over 90,000 global stocks. Discover new investment ideas with a powerful screener and stay updated on value investing trends and news.

Highlights
  • Real-time portfolio monitoring
  • 30-year financial data
  • Customizable stock screener
  • DCF calculator
  • Guru and insider trades
  • Value investing news
Features
Read full description

Invest Like a Pro with GuruFocus. Discover smart investing with the GuruFocus app. View extensive stock analysis data and up to 30-years of financial data on over 90,000 stocks trading around the globe. Find new investing ideas using our All-in-one Screener and read the latest stock analysis and news. *Key Features:* - Quick portfolio access to monitor your investments in real-time. - Deep stock analysis (summary and 30-year financials data) - Fully-customizable All-in-one Screener to define your own winning investing strategy. - Handy DCF calculator to gauge stock value instantly. - Continuous updates on value investing trends and news. - Guru and insider trades to gain insights from value legends like Warren Buffett and Howard Marks

About

eToro AI

This app offers a comprehensive platform for trading stocks, ETFs, options, and cryptocurrencies. It provides tools for both beginners and experienced investors, including a virtual portfolio for practice and educational resources. Connect with a global community of investors and manage your assets securely.

Highlights
  • Zero commission stock and ETF trading
  • Options trading with zero commission
  • Trade over 100 cryptocurrencies
  • Virtual portfolio with $100,000 demo funds
  • eToro Club for exclusive benefits
  • Educational resources and courses
  • Social trading and community features
Features
Read full description

etoro has powered social investing since 2007. Millions of investors. 75+ countries. One investing and trading app that brings together social trading, stock markets, and powerful investing tools. Access over 5,000 financial instruments, from stocks and ETFs to crypto and options. All in one place. INVEST IN STOCKS, SHARES & ETFs Many brokers charge commission on stocks*. etoro charges zero. Buy stocks from just $10 and set recurring investments to build your portfolio automatically. From online trading to long-term investing, etoro makes it simple to buy or sell stocks and ETFs. OPTIONS & STOCK OPTIONS TRADING Options trading, without the jargon. Trade options on major US stocks and ETFs on etoro. Zero commission. Zero contract fees*. No separate apps needed. See what other traders are doing on the options social feed. Access equity options alongside your stocks, ETFs, and crypto, all in one app. Please review Characteristics and Risks of Standardized Options prior to engaging in options trading at etoro.tw/options. 100+ CRYPTOCURRENCIES Buy, sell, and hold Bitcoin (BTC), Ethereum, Solana, XRP, Dogecoin, and 100+ other cryptocurrencies. Invest in crypto and trade bitcoin from as little as $10. Buy Bitcoin, trade crypto, and discover crypto trading across one of the widest selections available to multi-asset brokers. Stake eligible crypto to earn monthly rewards directly in the app. Track real-time prices, buy crypto, and manage your cryptocurrency portfolio securely on etoro's regulated platform. Enjoy transparent pricing: a flat 1% on crypto transactions*. Crypto trading is not available in NV, HI, PR and US VI. New York residents can access a more limited selection of cryptoassets. Visit etoro.tw/US-crypto for the full list of crypto available in the US. VIRTUAL PORTFOLIO Practice before you commit. Access a demo account with $100,000 in virtual funds. Use it to explore online investing risk-free, with no time limit. Virtual portfolio is not available in NV, HI, PR, and US VI. ETORO CLUB & ACADEMY etoro Club members unlock reduced fees, priority support, and exclusive benefits. etoro Academy offers free courses and investing tools covering finance and stock analysis, from beginner basics to advanced trading strategy. 40 MILLION INVESTORS. ONE COMMUNITY. Follow other investors, share your trades, and connect with millions of investors worldwide. REGULATED AND SECURE Your security and privacy are our top priority. You control whether your profile is public or private and we adhere to the strictest standards for your personal privacy. APPLE WATCH View your portfolio, watchlist and movers at a glance. Trade on your iPhone. Options involve risk and are not suitable for all investors. etoro is regulated by the Financial Regulatory Authority (FINRA), the Securities Exchange Commission (SEC), and the Financial Crimes Enforcement Network (FinCEN) in the US. No content in the App is, or should be construed as, an offer or a solicitation of to buy, sell, or hold any security, financial product, or instrument discussed herein or to engage in any specific investment strategy. Information and data in the App are for reference only and past performance is not an indication of future results. Securities and options trading is offered by eToro USA Securities Inc., a member of FINRA and SIPC, a self-directed broker-dealer that does not provide recommendations or investment advice. Crypto trading is offered by eToro USA LLC or eToro NY LLC (MT #104940)(VC #122584), as applicable based on the customer's residence. Cryptocurrencies are not stocks and your cryptocurrency investments are not protected by either FDIC or SIPC. Crypto investments are risky and highly volatile. Securities and investment products are not FDIC insured and may lose value. All investing involves risk. *Visit etoro.tw/US-fees for full fee schedule. 368 9th Avenue, 5th Floor, New York, NY 10001, NMLS ID: 1769299

Screenshots

GuruFocus4 screens
eToro AI4 screens

Verdict

The call

The clearest difference is rating: GuruFocus at 4.8 against eToro AI's 4.2. GuruFocus also leads on review sentiment (85% vs 44%) and ratings volume (476 vs 5). eToro AI's advantage is update cadence (every 2 days vs every 5 days). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

GuruFocus holds the better App Store score, 4.8 against 4.2. That said, the two scores are not equally well evidenced: GuruFocus has 476 ratings behind it against 5, so its average is the more settled of the two. Written reviews point the same way: 85% of GuruFocus's written reviews are positive against 44% of eToro AI's.

UpkeepUpdate frequency

GuruFocus ships an update every 5 days, eToro AI every 2 days. The most recent releases landed on November 6, 2026 and November 5, 2026 respectively.

Scorecard4 real differences · 6 level
GuruFocus versus eToro AI: the parameters behind the verdict, then further details
ParameterGuruFocuseToro AI
PriceFreeFree
Rating4.8 (476 ratings) — better4.2 (5 ratings)
Positive reviews84.8% of reviews — better43.8% of reviews
Number of ratings476 — better5
Update frequencyEvery 5 daysEvery 2 days — better
AdsYesYes
In-app purchasesNoNo
MonetizationAd-supportedAd-supported
DevicesiPhone, iPad, iPodiPhone, iPad, Apple Watch
Requires iOS15.6 — better16.4
Further details — not scored
Size60 MB237 MB
Age rating4+17+
DeveloperCechan TianeToro

Customer experience

GuruFocus

All ratings476 ratings
Positive94.7%
Neutral2.5%
Negative2.7%
Written reviews158 reviews
Positive84.8%
Neutral2.5%
Negative12.7%

eToro AI

All ratings5 ratings
Positive80.0%
Neutral0.0%
Negative20.0%
Written reviews16 reviews
Positive43.8%
Neutral0.0%
Negative56.3%

Bugs and requests

GuruFocus

Reported bugs

3 issues
  • Login issues for premium users
  • Crashes and freezes on certain devices
  • DCF calculator not updating properly

Requested features

4 requests
  • Add cash flow statement data
  • Improve mobile optimization and layout
  • Integrate retirement fund and index fund data
  • Display off-market price changes

eToro AI

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

GuruFocus

No in-app purchases

None

eToro AI

No in-app purchases

Questions

Is GuruFocus free?
GuruFocus is free to download, with no in-app purchases.
Is eToro AI free?
eToro AI is free to download, with no in-app purchases.
Which has better reviews, GuruFocus or eToro AI?
GuruFocus is rated higher. GuruFocus averages 4.8 out of 5 from 476 ratings, while eToro AI averages 4.2 from 5 ratings.
Do GuruFocus or eToro AI have ads?
Both GuruFocus and eToro AI show ads.
Which is updated more often, GuruFocus or eToro AI?
GuruFocus ships an update every 5 days, and eToro AI every 2 days. Most recently, GuruFocus was updated on November 6, 2026 and eToro AI on November 5, 2026.

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