Lofty Real Estate Platform vs TruLookup®
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Lofty Real Estate Platform
This platform connects real estate agents and professionals for seamless collaboration. It facilitates communication through chat groups, tracks referrals, and supports clients throughout their journey.
- Agent collaboration
- Contact management
- Lead generation
- Referral tracking
- Client journey management
- Chat groups
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Lofty is a FREE collaboration tool designed for real estate agents and professionals. Use Lofty to connect with agents you know and work with. Create chat groups, track referrals, and more! Approach each stage of your client’s journey with confidence! You’ve got a partner in Lofty.
TruLookup®
Access identity insights, safety indicators, and property ownership verification for professionals. Prepare for meetings, validate sellers, and build prospecting strategies with trusted data.
- Identity and safety indicators
- Property ownership verification
- Targeted prospecting intelligence
- Downloadable prospecting lists (CSV)
- Mobile-optimized workflow
- Powered by TransUnion data
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TruLookup® provides professionals with fast, reliable access to identity insights, safety indicators, property ownership verification, and targeted prospecting intelligence—all powered by TransUnion’s trusted data ecosystem. Designed for on-the-go use, TruLookup® helps you prepare for safer meetings, validate seller legitimacy, and build informed prospecting strategies from one mobile-optimized experience. Meeting Safety: Evaluate prospective clients with identity and safety‑relevant indicators before meeting in person. TruLookup® helps professionals make informed decisions and plan safer interactions. Property Fraud Prevention: Confirm whether an individual is the legal owner of a property. Reduce the risk of fraudulent listings using accurate data sourced from public, nonpublic, and proprietary datasets. Prospecting Intelligence: Generate targeted prospecting lists with property and owner details for up to 1,000 properties per search. Download results in CSV format to support farming, outreach, and matchmaking with off-market opportunities.market opportunities. Key Features: • Person Safety Check • Property Ownership Check • Prospecting Searches • Prospecting Lists downloadable CSV • Mobile‑optimized workflow • Powered by TransUnion data ecosystem Who Uses TruLookup®: • Real Estate Associations (REAs) • Real Estate Brokerages • Real Estate Agents A current TruLookup ® subscription from a participating association or brokerage is required. Sign in with your TruLookup credentials. For advance investigative tools, visit: https://www.transunion.com/solution/trulookup/real-estate Why TruLookup®: Built on 10,000+ public, non‑public, credit header, and proprietary data sources. About TransUnion ®: Global information and insights company in 30+ countries with 13,000+ associates. Learn more: https://www.transunion.com/business
Screenshots
Verdict
The clearest difference is rating: TruLookup® at 5.0 against Lofty Real Estate Platform's 3.9. TruLookup® also leads on in-app purchases (none vs 3). Lofty Real Estate Platform's advantage is ratings volume (227 vs 6) and iOS requirement (15.0 vs 17.2). On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Lofty Real Estate Platform sells 2 one-off in-app purchases. TruLookup® asks for nothing beyond the download.
TruLookup® holds the better App Store score, 5.0 against 3.9. That said, the two scores are not equally well evidenced: Lofty Real Estate Platform has 227 ratings behind it against 6, so its average is the more settled of the two.
Lofty Real Estate Platform ships an update every 10 days, TruLookup® every 11 days. The most recent releases landed on October 23, 2026 and October 24, 2026 respectively.
| Parameter | Lofty Real Estate Platform | TruLookup® |
|---|---|---|
| Price | Free | Free |
| Rating | 3.9 (227 ratings) | 5.0 (6 ratings) — better |
| Positive reviews | 34.0% of reviews | — |
| Number of ratings | 227 — better | 6 |
| Update frequency | Every 10 days — better | Every 11 days |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases — better | Subscription |
| Devices | iPhone, iPod — better | iPhone |
| Requires iOS | 15.0 — better | 17.2 |
| Further details — not scored | ||
| Size | 228 MB | 40 MB |
| Age rating | 4+ | 4+ |
| Developer | Lofty Inc. | TRANSUNION RISK AND ALTERNATIVE DATA SOLUTIONS, INC. |
Customer experience
Lofty Real Estate Platform
TruLookup®
Bugs and requests
Lofty Real Estate Platform
Reported bugs
24 issues- White on white interface
- Auto-capitalization not working
- Doesn't follow protocols after a period
- Goes through several unnecessary steps
- Changes made without notification
Show 19 moreShow fewer
- App logs out daily
- App crashes when clicking contact details
- Does not log in
- Keeps getting logged out constantly
- Slow refresh rate
- Updating data is slow
- App is virtually unusable while updating
- Website not working yet
- Email not connecting
- Constant ongoing tech issues
- CRM dashboard cluttered with ads
- App opens other apps and attempts to connect documents
- Cannot get anyone to answer the phone
- App opens chime when attempting to open other apps
- Mobile app needs daily reinstallation
- App crashes with loaded leads
- Caller ID feature not working well
- Cannot assign tags in the app
- Disables audio when opening app
Requested features
20 requests- Overhaul the interface
- Make it iPad compatible
- Fix bugs
- Fix app crashing on contact details
- Improve AI functionality on mobile
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- Make it easier to cancel subscription
- Allow dialing unsaved numbers
- Improve logging in and staying logged in
- Improve refresh rate
- Provide actual support
- Improve data update speed
- Make website setup less confusing
- Ensure sales team does not lie
- Allow full customization of subdomain websites
- Fix email connection issues
- Allow creation of Property Alerts from the app
- Fix audio disabling when opening app
- Allow assigning tags within the app
- Make an iPad version for landscape users
- Add the ability to create Property Alerts from the app
TruLookup®
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Lofty Real Estate Platform
- Chime CRM$0.99
- Chime CRM2 variants$999.99
TruLookup®
No in-app purchases
Questions
Is Lofty Real Estate Platform free?
Is TruLookup® free?
Which has better reviews, Lofty Real Estate Platform or TruLookup®?
Do Lofty Real Estate Platform or TruLookup® have ads?
Which is updated more often, Lofty Real Estate Platform or TruLookup®?
Other comparisons
