Premier Agent vs Lofty Real Estate Platform
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Premier Agent
This platform helps real estate agents and teams manage leads, communicate with clients, and organize tasks efficiently. It offers tools for lead routing, task management, and listing updates, all accessible from anywhere.
- Intelligent lead management
- Team lead routing
- Task and reminder setting
- Listing management
- Call recording
- Lead source integration
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The lead-management (CRM) platform that helps agents and teams run their business – anytime, anywhere. The Premier Agent App provides a simple and effective suite of tools to help you respond to leads quickly, communicate intelligently and manage your to-do’s efficiently. Intelligent lead management • Get alerted the instant a new lead is received, with relevant data including property and contact details • Connect leads from over 35 sources and manage them all from one inbox. • Gain valuable insights about new leads including search history across Zillow and Trulia, time frame to move and loan pre-approval status. • Set status and filter leads based on the consumer's readiness to buy a home • Record your phone calls and have them delivered to your Inbox, so you can listen again later. Tools to manage your Agent Team • Route the right leads to the right agents by price, location or type. • Set tasks and reminders for your team members to follow up with their leads • Monitor incoming leads to your team and track follow-up Task management • Create tasks for your individual clients to manage the various to-do’s through their home-buying process. • Organize your day by setting due dates and reminders. Listing management and other resources • Manage listings, upload a video walkthrough, post information about open houses or add additional photos • Manage your Premier Agent profile by adding past sales or requesting reviews • Access powerful tools and training through the Premier Agent Resource Center Meet and maintain program requirements • The Premier Agent App helps us understand how and where you work best to determine your eligibility for lead programs • Share background geolocation data to be eligible for special lead programs and improve the quality of your connections based on where and how you work today
Lofty Real Estate Platform
This platform connects real estate agents and professionals for seamless collaboration. It facilitates communication through chat groups, tracks referrals, and supports clients throughout their journey.
- Agent collaboration
- Contact management
- Lead generation
- Referral tracking
- Client journey management
- Chat groups
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Lofty is a FREE collaboration tool designed for real estate agents and professionals. Use Lofty to connect with agents you know and work with. Create chat groups, track referrals, and more! Approach each stage of your client’s journey with confidence! You’ve got a partner in Lofty.
Screenshots
Verdict
The clearest difference is rating: Premier Agent at 4.8 against Lofty Real Estate Platform's 3.9. Premier Agent also leads on in-app purchases (none vs 3) and ratings volume (33K vs 225). Lofty Real Estate Platform's advantage is update cadence (every 2 weeks vs every 4 weeks). On price, review sentiment, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Lofty Real Estate Platform sells 2 one-off in-app purchases. Premier Agent asks for nothing beyond the download.
Premier Agent holds the better App Store score, 4.8 against 3.9. That said, the two scores are not equally well evidenced: Premier Agent has 33K ratings behind it against 225, so its average is the more settled of the two. Written reviews split almost evenly too, at 35% and 35% positive.
Premier Agent ships an update every 4 weeks, Lofty Real Estate Platform every 2 weeks. The most recent releases landed on September 24, 2026 and September 19, 2026 respectively.
| Parameter | Premier Agent | Lofty Real Estate Platform |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (33K ratings) — better | 3.9 (225 ratings) |
| Positive reviews | 34.6% of reviews | 34.7% of reviews — better |
| Number of ratings | 33K — better | 225 |
| Update frequency | Every 4 weeks | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 16.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 252 MB | 227 MB |
| Age rating | +4 | 4+ |
| Developer | Zillow.com | Lofty Inc. |
Customer experience
Premier Agent
Lofty Real Estate Platform
User reviews
Premier Agent
From 33K App Store ratingsWhat we love
- 🚀 Excellent lead generation
- 👍 User-friendly app
- 🚀 Great for organizing leads
- 👍 Helpful features for agents
Room to improve
- 🐛 Glitchy and unreliable app
- 💰 Overpriced for poor lead quality
- 🔍 Lack of lead screening and vetting
- 🤯 Frustrating customer service
- 🤔 Inconsistent and misleading information
Lofty Real Estate Platform
From 225 App Store ratingsWhat we love
- 💡 AI capabilities for writing emails and texts
- 💡 Smart plans for lead engagement
- 💡 Ability to send websites to leads
- 👍 Clean and not overly complicated design
- 👍 Useful mobile app for communication
Room to improve
- 😞 Terrible CRM UI
- 😞 Overly complicated and not intuitive interface
- 😞 White on white interface is hard to use
- 😞 Cumbersome for mobile users
- 😞 Changes made without notification
Bugs and requests
Premier Agent
Reported bugs
4 issues- Missed call notifications not working
- Listings showing incorrect status
- Syncing issues between app and website
- Frequent crashes and connectivity problems
Requested features
4 requests- Ability to pause or control lead flow
- Better lead qualification and screening
- Improved CRM functionality and organization
- More transparency on lead sources and quality
Lofty Real Estate Platform
Reported bugs
24 issues- White on white interface
- Auto-capitalization not working
- Doesn't follow protocols after a period
- Goes through several unnecessary steps
- Changes made without notification
Show 19 moreShow fewer
- App logs out daily
- App crashes when clicking contact details
- Does not log in
- Keeps getting logged out constantly
- Slow refresh rate
- Updating data is slow
- App is virtually unusable while updating
- Website not working yet
- Email not connecting
- Constant ongoing tech issues
- CRM dashboard cluttered with ads
- App opens other apps and attempts to connect documents
- Cannot get anyone to answer the phone
- App opens chime when attempting to open other apps
- Mobile app needs daily reinstallation
- App crashes with loaded leads
- Caller ID feature not working well
- Cannot assign tags in the app
- Disables audio when opening app
Requested features
20 requests- Overhaul the interface
- Make it iPad compatible
- Fix bugs
- Fix app crashing on contact details
- Improve AI functionality on mobile
Show 15 moreShow fewer
- Make it easier to cancel subscription
- Allow dialing unsaved numbers
- Improve logging in and staying logged in
- Improve refresh rate
- Provide actual support
- Improve data update speed
- Make website setup less confusing
- Ensure sales team does not lie
- Allow full customization of subdomain websites
- Fix email connection issues
- Allow creation of Property Alerts from the app
- Fix audio disabling when opening app
- Allow assigning tags within the app
- Make an iPad version for landscape users
- Add the ability to create Property Alerts from the app
In-app purchases
Premier Agent
No in-app purchases
Lofty Real Estate Platform
- Chime CRM$0.99
- Chime CRM2 variants$999.99
Questions
Is Premier Agent free?
Is Lofty Real Estate Platform free?
Which has better reviews, Premier Agent or Lofty Real Estate Platform?
Do Premier Agent or Lofty Real Estate Platform have ads?
Which is updated more often, Premier Agent or Lofty Real Estate Platform?
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