Thrive Market vs Primally Pure
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Thrive Market
Access exclusive savings on thousands of organic and sustainable groceries, often at up to 30% less than retail. Enjoy member-only perks like free gifts and weekly deals, with options to filter by over 90 diet and lifestyle needs. The service also offers carbon-neutral shipping and a mission to make healthy living accessible.
- Exclusive savings on organic groceries
- Member-only perks and free gifts
- Diet and lifestyle filters
- Carbon-neutral shipping
- Sustainable and healthy product selection
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We’re on a mission to make healthy living easy and affordable for everyone. That means when you join our community of more than 1 million members, you get: - Exclusive savings: Shop thousands of the best organic and sustainable groceries—for up to 30% less - Member-only perks: Free full-size gifts and deals on your favorite brands every week - Your grocery list in one place: Organic pantry staples, trusted supplements, plant-powered cleaning & so much more - 90+ diet & lifestyle filters: Shop by what matters to you, from gluten-free & plant-based to low-waste & biodegradable - A membership that gives back: Every annual membership sponsors a free one for a family in need - Planet-friendly purchases: All orders are sent with free carbon-neutral shipping from zero-waste warehouses At Thrive Market, we make it easy to do healthy your way.
Primally Pure
Discover natural and organic skincare products in a convenient app. Shop easily, earn rewards through a loyalty program, and get exclusive access to new launches and offers. Enjoy automatic deliveries with subscriptions and access a hub of expert content.
- Shop natural and organic skincare
- Loyalty program with points
- Product subscription service
- Exclusive access to launches and offers
- Personalized product recommendations
- Content hub with blog and podcast
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Download the Primally Pure app and experience a one-stop shop for all your skincare needs. Discover our curated collection of natural and organic products, unlock app exclusive content and get early access to product launches and special offers, all at your fingertips. Get ready to experience Primally Pure in a whole new way: Shop with Ease: Browse seamlessly, add items to your cart, and enjoy a smooth checkout experience. Loyalty Program Perks: Join our rewarding loyalty program and earn Pure Points for every purchase made! Subscription Savvy: Subscribe to your favorite products and enjoy convenient automatic deliveries, ensuring you never run out of your skincare essentials. Exclusive Access: Be the first to know about product launches and special offers + get personalized product recommendations. Content Hub: Dive into a wealth of educational and entertaining content from our blog, podcast and professional advice from our expert panel.
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Verdict
The clearest difference is ads: Primally Pure at none against Thrive Market's shown. Primally Pure also leads on review sentiment (95% vs 71%). Thrive Market's advantage is ratings volume (278K vs 1.6K) and chart position (#190 vs unranked). On price, rating, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Thrive Market against 4.9 for Primally Pure. That said, the two scores are not equally well evidenced: Thrive Market has 278K ratings behind it against 1.6K, so its average is the more settled of the two. Written reviews are what separate them: 71% of Thrive Market's written reviews are positive against 95% of Primally Pure's.
Thrive Market ships an update every 6 days, Primally Pure every 2 weeks. The most recent releases landed on October 29, 2026 and October 25, 2026 respectively.
| Parameter | Thrive Market | Primally Pure |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (278K ratings) | 4.9 (1.6K ratings) — better |
| Positive reviews | 70.7% of reviews | 95.5% of reviews — better |
| Number of ratings | 278K — better | 1.6K |
| Update frequency | Every 6 days — better | Every 2 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #190 — better | — |
| Devices | iPhone, iPad — better | iPhone |
| Requires iOS | 16.4 | 16.4 |
| Further details — not scored | ||
| Size | 152 MB | 93 MB |
| Age rating | 4+ | 4+ |
| Developer | Thrive Market | Primally Pure |
Customer experience
Thrive Market
Primally Pure
User reviews
Thrive Market
From 278K App Store ratingsWhat we love
- 🚀 Fast and convenient delivery
- 👍 High-quality, organic products
- 💰 Affordable prices and discounts
- 🌱 Wide selection of healthy options
- 🎁 Free samples and gifts
Room to improve
- 🐛 Unreliable app and ordering issues
- 🕰️ Inconsistent and slow shipping
- 💳 Difficult to cancel membership
- 💰 Membership fee not worth the savings
- 🔍 Limited product selection and availability
Primally Pure
From 1.6K App Store ratingsWhat we love
- 💖 Love the products
- 👍 Easy to use app
- 🌱 Non-toxic and natural ingredients
- 🤩 Obsessed with the brand
- 🙌 Effective for skin issues
Room to improve
- 🤯 Difficult to navigate website
- 🙄 Poor customer support
Bugs and requests
Thrive Market
Reported bugs
3 issues- App crashes and search issues
- Inaccurate inventory and out-of-stock items
- Billing and subscription problems
Requested features
4 requests- Improved app functionality and navigation
- More transparent and flexible membership policies
- Better communication on product availability and shipping
- Expanded product selection to meet diverse dietary needs
Primally Pure
Reported bugs
2 issues- Subscription issues
- Lack of response from customer support
Requested features
2 requests- Improve subscription management
- Allow discount codes for subscriptions
In-app purchases
Thrive Market
No in-app purchases
Primally Pure
No in-app purchases
