Redtail CRM vs Practifi
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Redtail CRM
Manage client relationships with access to contact information, calendar items, and CRM capabilities on the go. Stay connected to clients, prospects, and your team with features for scheduling, communication, and data management.
- Access client contact information
- Manage calendar and schedule activities
- View and edit contact details
- Add notes to contact records
- Communicate with contacts via phone/email
- Track client opportunities
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Access the day-to-day contact information, calendar items, and CRM capabilities necessary for you to manage your client relationships whether you’re in the office, on the road, up in the air, or walking the family dog. Redtail CRM was founded in 2003 as the first cloud-based CRM tailored specifically for advisors to provide anywhere, anytime access to their data and processes, an essential need in our increasingly connected world. Redtail CRM’s companion app aims to provide you with many of the tools from the CRM you access from desktop or laptop, in order that your ability to service your clients effectively remains consistent, no matter the device you are currently using or where you find yourself. If you aren’t already a Redtail CRM subscriber, we welcome you to take advantage of our 30-day free trial! The Redtail CRM app is free-to-use for subscribers. Using the Redtail CRM app, you can stay on top of meetings and opportunities and stay connected to your clients, your prospects and your team: Access your Redtail calendar, as well as the calendar of your other database users. View individually or view multiple users’ calendars at once. See your calendar in Day, Month, or Week (with expandable agenda view for each day of the week) views. Expand your activities to a card view on the today page to view relevant details. Quick completion or edit options are accessible from an activity’s card view (or with a left swipe on a non-expanded card). Create, edit, assign, complete and/or delete activities. The date picker for activities features days of the week along with the date in order to facilitate ease of selection. Add contacts and/or attendees to new activities. Edit contacts and/or attendees on existing activities. Easily access your Contacts A-Z page and your recently viewed contacts, or search your entire database of contacts. Quickly access your contacts’ activities, notes, accounts, contact card and details, important information, keywords and tag groups. Be prepared for every meeting, whether it occurs by schedule or by chance. Reach out to your contacts via phone, text or primary email from any page within their contact record. Click a contact’s address to access Maps and driving directions. Add notes to contact records. Adding notes during or directly after a client interaction allows you to document what is important before it can slip from your mind. This also means you aren’t leaving this all-important task to the end of the day, when there may be competing pressures for your attention. Add or edit activities, phone numbers, email addresses, physical addresses, social media addresses and/or website addresses for your contacts. View, edit or add new opportunities to your CRM. About Redtail Technology: Founded in 2003, Redtail Technology is a leading provider of web-based Client Relationship Management (CRM), compliant text messaging solutions (Redtail Speak), paperless office, and email archiving solutions in the financial services industry. The company is dedicated to helping advisors efficiently grow their firms by providing them with the core technologies that drive their day-to-day operations, offering low cost and easy to implement applications and integrating with many of the industry's most widely used applications. As a pioneer in the financial technology industry, Redtail is committed to providing advisors exceptional customer service and strives to contribute in meaningful ways to its local communities in California, Arizona, and Georgia.
Practifi
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Practifi on mobile. The intelligent companion to your wealth management CRM, built for the advisor meeting workflow. MEETING PREPARATION Walk into every client meeting fully prepared. Smart Notes pull together your CRM data, prior meeting notes, open action items, and relationship history into a complete client briefing on the meeting detail screen. Everything you need to know about your client, in one place, without the legwork. IN-PERSON MEETING RECORDING Tap record, set your phone on the table, and focus on the conversation. Every in-person meeting produces a full transcript, a summary, key topics, and follow-up suggestions. The meeting intelligence your virtual meetings already get, now in every face-to-face conversation. SUMMARIES & FOLLOW-UPS Browse upcoming and recent meetings organized by day. Search, filter, and find any meeting quickly. Review transcripts, summaries, and action items for completed meetings. Commitments made in conversation get captured and tracked, not forgotten. BUILT FOR WEALTH MANAGEMENT Practifi isn't a generic CRM bolted onto mobile. It's built for financial advisors and wealth management professionals. Meeting prep, recording, follow-ups, and client context in one native app. - Dark mode - Native iOS experience - Secure Salesforce authentication Requires an active Practifi subscription with Meeting Intelligence. Connects to your firm's Practifi environment, internet connection required.
Screenshots
Verdict
The clearest difference is update cadence: Redtail CRM at fortnightly against Practifi's every 2 months. Redtail CRM also leads on iOS requirement (13.0 vs 18.0). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Redtail CRM ships an update fortnightly, Practifi every 2 months. The most recent releases landed on October 13, 2026 and October 6, 2026 respectively.
| Parameter | Redtail CRM | Practifi |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (675 ratings) — better | — |
| Positive reviews | 70.9% of reviews | — |
| Number of ratings | 675 — better | — |
| Update frequency | Fortnightly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 13.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 30 MB | 31 MB |
| Age rating | 4+ | 4+ |
| Developer | Redtail Technology, Inc. | Practifi |
Bugs and requests
Redtail CRM
Reported bugs
3 issues- Calendar won't load
- Crashes when adding events
- Navigation button blocked by graphic
Requested features
8 requests- Search feature for client notes
- Birthdays shown in notifications
- Kanban view for opportunities
- Integration with Zimbra Calendar
- Face ID support
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- Version information and update check
- Filters for contact search
- Dark mode
Practifi
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Redtail CRM
No in-app purchases
Practifi
No in-app purchases





