Selfridges vs END.
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Selfridges
Discover personalized style inspiration and shop luxury brands with this app. Get insider alerts on new product launches, sales, and promotions. Enjoy convenient shopping options like home delivery, click & collect, and global shipping.
- Personalized style inspiration
- Shop luxury designers
- New product drops weekly
- Multiple delivery options
- Global shipping
- Voice search
- Exclusive member benefits
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Your pocket-sized Selfridges The iOS app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration from the brands you love and insider alerts about our latest product launches. See what’s new, just for you - Shop your favourite luxury designers - Browse 2000+ new product drops every week Shopping made easy - Choose a delivery method that suits you – either direct to your door, via our Click & Collect service or local collection - Shop in your local currency and receive unlimited delivery wherever you are in the world with Selfridges+ - Search the app hands-free with voice search Insider alerts - Become a Selfridges Unlocked Keyholder to unlock exclusive invites, first looks, free shipping and monthly prizes - Be the first to know about back-in-stock updates, new designer drops, sales and special promotions Visit https://www.selfridges.com @theofficiaselfridges @theyellowdrop
END.
Discover and shop a curated selection of contemporary menswear, streetwear, and sought-after sneakers from top global brands. Browse new arrivals, explore trends, and enjoy a seamless shopping experience with features like local currency pricing and live chat support.
- Curated brand roster
- Browse latest arrivals
- Discover new brands
- Powerful search and filtering
- Streamlined checkout
- Save items for later
- Local currency pricing
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Introducing the END. app for the best in sneakers and contemporary menswear. END. curates a world-leading menswear brand roster including Saint Laurent, Off-White, Comme des Garçons and Stone Island alongside hard-to-find sneakers from Adidas, Nike, Jordan, New Balance and Common Projects. Browse latest arrivals, discover break-through brands and explore the latest trends with our slick, quick and easy-to-use app for iPhone and iPad. END. app features - Smooth, intuitive browsing - Powerful search and filtering - Streamlined checkout including Apple Pay - Save items for later - See prices in your local currency - In-app Live Chat support About END. - Industry-leading brand roster of 400+ brands - 100s of items added all day, every day - We pay import duties, so there's no additional charges on delivery - Fast delivery with SMS updates to your mobile - 5* rated customer services - 100s of END. exclusive products
Screenshots
Verdict
The clearest difference is monetization model: Selfridges at free against END.'s free with in-app purchases. Selfridges also leads on iOS requirement (17.0 vs 26.0). END.'s advantage is review sentiment (56% vs 33%) and rating (4.9 vs 4.7). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
END. holds the better App Store score, 4.9 against 4.7. Both are backed by a comparable volume of ratings — 6.6K and 25K respectively. Written reviews point the same way: 33% of Selfridges's written reviews are positive against 56% of END.'s.
Selfridges ships an update every 3 weeks, END. every 8 days. Both last shipped on October 14, 2026.
| Parameter | Selfridges | END. |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (6.6K ratings) | 4.9 (25K ratings) — better |
| Positive reviews | 32.9% of reviews | 56.4% of reviews — better |
| Number of ratings | 6.6K | 25K — better |
| Update frequency | Every 3 weeks | Every 8 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 17.0 — better | 26.0 |
| Further details — not scored | ||
| Size | 92 MB | 101 MB |
| Age rating | 4+ | 4+ |
| Developer | Selfridges Retail Ltd | Ashworth and Parker Limited |
Customer experience
Selfridges
END.
User reviews
Selfridges
From 6.6K App Store ratingsWhat we love
- ⭐ Great store with high-quality products
- 🚀 Fast delivery
- 💰 Good prices and value
Room to improve
- 🐛 Buggy and unreliable app
- ⏱️ Slow app performance
- 🔍 Inconsistent product availability
- 🤯 Poor customer service and support
END.
From 25K App Store ratingsWhat we love
- 🚀 Fast delivery
- 👍 Great selection of brands and products
- 💯 Reliable and excellent service
- 🤩 Best clothing app
- 🎯 Lots of steals and affordable prices
Room to improve
- 🐛 Buggy app with constant crashes and freezes
- 🤖 Issues with filters and search functionality
- 🤔 Slow wishlist and cart interactions
- 💰 High shipping costs and customs fees for international customers
- 🚫 Poor customer service and refund policies
Bugs and requests
Selfridges
Reported bugs
4 issues- Items disappearing from cart
- Inability to delete wish list items
- Login and checkout issues
- Inconsistent app behavior across devices
Requested features
4 requests- Improve wish list functionality
- Add better filtering and sorting options
- Optimize app for tablet devices
- Support more payment methods and currencies
END.
Reported bugs
4 issues- Unauthorized access issues when trying to enter raffles
- Inconsistent pricing and product information between app and website
- Order cancellations without notification
- Refund and return process problems
Requested features
4 requests- Ability to rename wishlists
- More advanced filtering and sorting options
- Integration of launch/raffle system into the app
- Display of actual product measurements instead of just model details
In-app purchases
Selfridges
No in-app purchases
END.
No in-app purchases
